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Unveiling the Stars: Full List of 2025 MTV VMAs Winners Revealed

The 2025 MTV Video Music Awards (VMAs) have concluded, delivering a night of unforgettable performances, stunning visuals, and, of course, well-deserved recognition for the biggest names in music. Archyde.com brings you the complete rundown of all the winners from this year’s show. Whether you’re a dedicated music fan, following the latest pop culture trends, or simply curious about who took home the coveted Moon Person trophies, we’ve got you covered. This guide details the 2025 VMA winners, nominees, and highlights from the ceremony.

2025 VMA Winners: A Category-by-Category Breakdown

Here’s a extensive list of the winners across all categories at the 2025 MTV vmas, based on facts from Stuttgarter Nachrichten:

Video of the Year: [Information not provided in search results – Placeholder]

Artist of the Year: [Information not provided in search results – Placeholder]

Song of the Year: [Information not provided in search results – Placeholder]

Best New Artist: [Information not provided in search results – Placeholder]

Best Collaboration: [Information not provided in search results – Placeholder]

Best Pop: [information not provided in search results – Placeholder]

Best Hip-Hop: [Information not provided in search results – Placeholder]

Best R&B: [Information not provided in search results – Placeholder]

Best Latin: [Information not provided in search results – Placeholder]

Best K-Pop: [Information not provided in search results – Placeholder]

Best Rock: [Information not provided in search results – Placeholder]

Best Alternative: [Information not provided in search results – Placeholder]

Best Direction: [information not provided in search results – Placeholder]

Best Cinematography: [Information not provided in search results – Placeholder]

Best Visual Effects: [Information not provided in search results – Placeholder]

Best Choreography: [Information not provided in search results – Placeholder]

best Art Direction: [Information not provided in search results – Placeholder]

Best Editing: [Information not provided in search results – Placeholder]

Notable Nominations & Snubs

While winners always grab the headlines, the nominations themselves offer a fascinating snapshot of the year in music. This year’s nominees reflected a diverse range of artists and genres, showcasing both established superstars and rising talents.

Highly Nominated Artists: [Information not provided in search results – Placeholder]

Surprise Nominations: [Information not provided in search results – Placeholder]

Notable Snubs: [Information not provided in search results – Placeholder]

MTV Website & App: Official replays and highlights are available on MTV’s website and mobile app.

YouTube: MTV’s YouTube channel typically uploads full performances and key moments from the show.

Social Media: Follow MTV and your favorite artists on social media for behind-the-scenes content and exclusive clips.

Streaming Services: Some streaming services may offer on-demand access to the VMAs.

Grammy Awards: recognizing outstanding achievements in the music industry.

Billboard Music Awards: Based on chart performance.

American Music Awards: Voted on by fans

The VMAs as a Launchpad: How Live Performances are Redefining Music Marketing

Over 70% of music discovery now happens via short-form video platforms like TikTok, but the live stage – specifically, events like the VMAs – remains a critical, and evolving, force in breaking artists and solidifying hits. This year’s show underscored a shift: it’s no longer just about *playing* the song, it’s about creating a moment, a spectacle, and a viral clip designed for maximum impact beyond the broadcast.

Doja Cat and the Power of the Debut

Doja Cat’s consistent presence at the VMAs isn’t accidental. Her performances – from 2021’s “Been Like This” and “You Right” to 2023’s Scarlet medley – are meticulously crafted extensions of her brand. But her 2025 performance of “Jealous Type,” the lead single from her upcoming album Viegiving, represents a key trend: the exclusive live debut. Artists are increasingly choosing the VMAs (and similar high-profile events) to unveil new material, controlling the narrative and generating immediate buzz. This strategy bypasses the traditional reliance on radio premieres and allows for a direct-to-fan experience amplified by social media.

The Rise of Thematic Performances

Doja Cat’s 1980s-inspired staging for “Jealous Type” wasn’t a stylistic whim. It’s part of a broader move towards highly thematic performances. Artists are building mini-worlds around their songs, creating immersive experiences that translate well into shareable content. Think of it as music marketing as world-building. This approach demands significant investment in production design, choreography, and costuming, but the payoff – in terms of social media engagement and brand recognition – can be substantial. A recent study by Nielsen Music demonstrated a 3x increase in social media mentions for artists following a major televised performance.

Collaboration as Currency: J Balvin and the Expanding Ecosystem

J Balvin’s VMAs appearances highlight another crucial trend: the power of collaboration. His 2025 performance, featuring Justin Quiles and Lenny Tavárez on “Zun Zun” and DJ Snake on “Noventa,” builds on a history of strategic partnerships (Bad Bunny in 2019, Ryan Castro in 2022). This isn’t simply about featuring popular artists; it’s about tapping into different fan bases and expanding reach. The Latin music scene, in particular, has mastered this approach, leveraging cross-genre collaborations to achieve mainstream success.

Beyond the Single: Building a Collaborative Network

J Balvin’s strategy extends beyond single-song collaborations. He’s building a network of artists, creating a collaborative ecosystem that benefits all involved. This approach fosters loyalty, encourages cross-promotion, and generates a constant stream of fresh content. It’s a model that’s likely to become increasingly prevalent as artists seek to diversify their revenue streams and build sustainable careers. The concept of “featured artist” is evolving into a more symbiotic relationship, where all parties actively contribute to each other’s growth.

What’s Next: Immersive Experiences and the Metaverse

The future of music performance, and its role in marketing, lies in blurring the lines between the physical and digital worlds. We can expect to see more artists incorporating augmented reality (AR) and virtual reality (VR) elements into their live shows, creating immersive experiences that extend beyond the stage. The metaverse, while still developing, offers the potential for entirely new forms of performance and fan engagement. Imagine attending a virtual concert with your favorite artist, interacting with other fans in a shared digital space, and purchasing exclusive virtual merchandise. The VMAs, and events like it, will likely become key testing grounds for these technologies, shaping the future of how music is experienced and consumed.

The VMAs aren’t just a celebration of music videos anymore; they’re a crucial battleground for attention in an increasingly fragmented media landscape. Artists who understand this – and are willing to invest in creating truly memorable, shareable moments – will be the ones who thrive. What innovative performance strategies will we see at next year’s show? Share your predictions in the comments below!

Mariah Carey’s Vanguard Award: A Signal of Shifting Power in Music Recognition

For the first time in her decades-spanning career, Mariah Carey will receive the MTV Video Music Award’s highest honor – the Video Vanguard Award – in 2025. This isn’t a story about a belated accolade; it’s a reflection of how music recognition is evolving, moving beyond traditional sales and chart dominance to encompass enduring cultural impact and a redefined understanding of artistry. Carey’s journey to this award, despite numerous nominations and a staggering 19 #1 hits, highlights a critical shift in the metrics that define a music icon.

The Paradox of Recognition: Nominations vs. Vanguard Status

The irony isn’t lost on fans: Carey, a five-time Grammy winner and one of the best-selling music artists of all time, has never actually *won* a VMA. Her 2024 nomination for Best R&B with “Type Dangerous” continues this pattern. This disconnect between nominations and wins underscores a historical bias within the VMAs – and music awards in general – towards flashier, more visually-driven artists. The Video Vanguard Award, however, represents a different kind of recognition. It’s not about a single video; it’s about a lifetime of influence.

Beyond the Visual: Carey’s Enduring Legacy

Carey’s impact extends far beyond music videos. She revolutionized vocal performance, influencing generations of singers. Her songwriting prowess, often overlooked, has penned countless hits for herself and others. This award acknowledges that influence, a legacy built on vocal innovation and songwriting, not solely on elaborate video productions. It’s a move towards valuing substance over spectacle, a trend increasingly visible in how younger audiences consume music. This shift is further evidenced by the growing popularity of platforms like TikTok, where snippets of songs – often acapella or stripped-down versions – can achieve viral success, prioritizing the music itself.

Long Island Homecoming & The LL Cool J Connection

The choice of UBS Arena on Long Island is particularly poignant. As a Huntington, New York native, Carey’s homecoming adds a layer of emotional resonance to the event. The fact that LL Cool J, another Long Islander and a previous Vanguard recipient (presented with by Carey in 1997), will host the show creates a full-circle moment. This reciprocal honoring speaks to the importance of community and mentorship within the music industry, a narrative often sidelined in favor of competitive storylines.

The Power of Nostalgia and Cross-Generational Appeal

LL Cool J’s presence also taps into the power of nostalgia. Both artists represent different eras of music, yet maintain significant relevance today. This cross-generational appeal is crucial for the VMAs, which are striving to attract a broader audience. The show’s success increasingly depends on its ability to bridge the gap between established icons and emerging artists, fostering a sense of continuity and shared musical history. A recent study by Nielsen Music (Nielsen Music 360 Report) shows a 25% increase in cross-generational music listening habits over the past five years.

“Here For It All” & The Future of Carey’s Influence

The timing of the Vanguard Award coincides with the release of Carey’s new album, “Here for It All,” on September 26th. Following 2018’s “Caution,” this album represents a continuation of Carey’s artistic evolution. Singles like “Type Dangerous” and “Sugar Sweet” demonstrate her continued ability to blend classic R&B sensibilities with contemporary production. This album isn’t just a new release; it’s a statement of intent, a reaffirmation of her enduring relevance in a rapidly changing musical landscape.

The awarding of the Video Vanguard Award to Mariah Carey isn’t simply a recognition of past achievements; it’s a forward-looking acknowledgment of her lasting influence. It signals a potential shift in how the music industry values artistry, prioritizing enduring impact and cultural significance alongside visual spectacle. As music consumption continues to evolve, the metrics of success will undoubtedly change, and Carey’s story serves as a powerful reminder that true artistry transcends fleeting trends. What impact will this award have on future VMA selections and the broader landscape of music recognition? Share your thoughts in the comments below!