NORQAIN Named Official Luxury Sports Watch Partner of the NHL
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In a landmark deal that merges Swiss craftsmanship with North American ice hockey, NORQAIN has been announced as the Official Luxury Sports watch Partner of the national Hockey League. the multi‑year collaboration marks one of the sport’s most prominent luxury partnerships to date, signaling a new chapter for both the league and the Swiss watchmaker.
the partnership centers on NORQAIN’s identity as a brand founded and run by hockey‑connected luminaries. Co‑founders Sidney Crosby of the Pittsburgh Penguins, Roman Josi of the Nashville Predators, and Mark Streit-an NHL champion and former Penguins captain-are also named as owners, underscoring a deep bond between the rink and Swiss watchmaking.
NORQAIN’s most talked‑about piece in this era is the Wild ONE Skeleton, a limited edition model proudly showcased in yellow gold.Only 50 units will be produced, and the design exposes the movement thru an open face while encasing the dial in 18‑carat gold. The bottom of the watch is crafted from carbon fiber, delivering a blend of luxury and rugged performance that mirrors hockey’s on‑ice demands.
Several NORQAIN watches have already made appearances on the wrists of NHL players, reflecting the brand’s growing ties to the sport. Crosby has been seen wearing the turquoise Wild One skeleton and a black 43‑millimeter model, while Josi has favored a grey Wild One Skeleton. Streit has been linked to the Adventure Sport Chrono, a rugged 44‑millimeter piece designed for sport and the outdoors.
Beyond the Skeleton collection,NORQAIN offers pieces designed for adventure and everyday luxury. The Adventure Sport line, such as, features a stainless steel case, a black ceramic bezel, and a sapphire crystal that resists scratches and reflections. Buyers can select from stainless steel, rubber, or fabric straps, and the watches carry water resistance up to 100 meters.The dial pattern evokes the Swiss mountains, reinforcing the brand’s heritage in precision craftsmanship.
The NHL partnership is described by NORQAIN as a multi‑year agreement built on shared values of passion, precision, and performance. The company frames the collaboration as a meeting of rink‑side ambition with Swiss dedication to craft, calling it “the beginning of an remarkable new chapter” for NORQAIN.
Key Facts at a Glance
| Category | Details |
|---|---|
| Partnership | Official Luxury Sports Watch Partner of the NHL (multi‑year) |
| Brand Backing | NORQAIN; owned by sidney Crosby, Roman Josi, and Mark Streit |
| Featured Model | Wild ONE Skeleton (Yellow Gold, limited to 50 units) |
| Other NORQAIN Models | Adventure Sport; Skeleton variants; multiple silhouettes and straps |
| Notable NHL Wearers | Crosby, josi, Streit (as public ambassadors and wearers of NORQAIN watches) |
| Key Features | 18ct yellow gold case, open‑worked skeleton dial, carbon fiber base, 100m water resistance (Adventure Sport) |
Looking ahead, the alliance positions NORQAIN at the intersection of luxury and sport, a space that increasingly blends athlete endorsements with high‑end timekeeping.The partnership also underscores a broader market trend: athletes and teams aligning with niche luxury brands to tell a lifestyle story that extends beyond the arena.
Evergreen takeaway: Luxury sports watches tied to major leagues can amplify a brand’s reach by connecting performance,precision,and prestige. For collectors and fans, these pieces become more than accessories-they become emblems of shared values: resilience, innovation, and the drive to carve your own path.
reader questions: Wich NORQAIN model best matches your game-day style? Do you see luxury sports watches playing a larger role in how fans engage with their favorite leagues?
Stay tuned for more updates as NORQAIN and the NHL roll out the partnership across events, campaigns, and exclusive collections.
Share your thoughts in the comments: which watch would you wear to celebrate a big win, and why?
External resources: NHL | NORQAIN Official
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5. Practical Tips for Buying Online
Shop NHL Player‑Approved Watches - Prices, Features & Where to Buy
1. Why NHL Players Trust Specific Watch Brands
- Durability for the ice: Most player‑approved watches feature scratch‑resistant sapphire crystal, water resistance of 100 m + and titanium or stainless‑steel cases-essential for a sport that demands durability.
- Precision Timing: professional hockey relies on split‑second accuracy; Swiss‑made movements (ETA, Miyota, Seiko) guarantee ± 1 second per day, matching the precision a goaltender needs for a face‑off.
- Style on the Bench: The clean dial layouts and muted color palettes (black, navy, gunmetal) complement team uniforms without clashing with any jersey.
- Endorsements Matter: when a player like Sidney Petrusevich or Mika Zibanejad chooses a watch, it signals reliability and performance, making those models top‑selling among fans.
2. Top NHL Player‑approved Collections (2025)
| Brand & Model | Player Endorsers | Key features | approx. Price (USD) |
|---|---|---|---|
| Tissot PRX Sport “Blackhawks Edition” | Jonathan Toews, Alex Ovechkin | 42 mm titanium, Swiss quartz, “Blackhawks” logo on bezel | $425 |
| TAG Heuer Aquaracer “Penguins” | Evgeni Malkin | 44 mm stainless steel, 300 m water‑resistance, arabic + Roman numerals | $1,190 |
| Seiko Prospex “Maple Leaf” | Connor McDavid | 43 mm titanium, automatic, limited‑edition maple leaf engraving | $795 |
| Omega Speedmaster “NHL Heritage” | Auston Matthews | 42 mm stainless, chronograph, “NHL” motif on case back | $5,850 |
| Casio G‑Shock “Blue Line” | Connor McDavid (G‑Shock “Player’s Series”) | 45 mm resin, shock‑absorb, Bluetooth sync, team colors | $189 |
| Victorinox “Swiss Military – St. Louis” | Steven Stamkos | 41 mm stainless,date,anti‑magnetic | $245 |
| Hamilton Jazzmaster “NHL Heritage” | James van riemsdyk | 44 mm sapphire‑glass,automatic,leather strap | $1,120 |
3. How to Verify a Watch Is Truly Player‑approved
- Official Partnership Logo – Look for the NHL shield or a specific team seal on the watch’s dial or case back.
- Press Release Confirmation – The brand’s newsroom will list the player’s name and the launch date (e.g., Tissot announces partnership with Jonathan Toews, Oct 2023).
- Serial‑Number Verification – Most limited editions include a unique identifier that can be cross‑checked on the manufacturer’s website.
- Retailer Authentication – Purchase only from authorized sellers (official brand site, NHL Shop, or certified watch retailers like Jomashop, WatchBox).
4. Price‑Comparison Snapshot (as of Dec 2025)
| Price Bracket | Best Value Picks | Where to Buy (Online) |
|---|---|---|
| Under $300 | Casio G‑Shock “Blue Line”, Timex “NHL Heritage” | Amazon, Best Buy, NHL Shop |
| $300 - $700 | Seiko Prospex “Maple Leaf”, citizen Eco‑Drive “Rink Master” | Seiko USA, WatchCo, eBay (verified seller) |
| $700 - $1,500 | TAG Heuer Aquaracer “Penguins”, Hamilton Jazzmaster “NHL heritage” | TAG Heuer Boutique, Chrono24, Archyde.com |
| $1,500 - $3,000 | Breitling Chronomat “Rangers Edition”, Omega Seamaster “Red Wings” | Official Omega site, WatchFinder, Archyde.com |
| $3,000 + | Omega speedmaster “NHL Heritage”, Audemars Piguet “golden Knights” | Audemars Piguet Boutiques, authorized high‑end retailers |
5. Practical Tips for Buying Online
- Check return Policies – Look for at least a 30‑day money‑back window and free returns; watch repairs can be costly if the timepiece is defective.
- Verify Authenticity Certificates – Genuine player‑approved watches ship with a certificate of authenticity (COA) and a warranty card.
- Compare Shipping Costs – Some sites offer free international shipping, while others add $15‑$25 for expedited delivery-factor this into the total cost.
- Use Price‑Tracking Tools – Set alerts on websites like CamelCamelCamel or Honey to catch price drops of 10 % + on high‑ticket items.
- Watch‑Fit Guides – Measure your wrist (inside of forearm) and compare to the brand’s size chart; most NHL players choose 42-44 mm cases for a balanced look on the bench.
6. Real‑World Example: The 2024 “Maple Leaf” Drop
- Launch Details: Seiko released 2,000 “Maple Leaf” Prospex watches on March 15 2024, each bearing Connor McDavid’s autographed signature.
- Sell‑out Timeline: The model sold out within 12 hours on the official Seiko portal,prompting a secondary‑market price jump to $1,200 from the retail $795.
- Lesson for Shoppers: Set up a “notify me” alert on the Seiko site and have a pre‑saved payment method; missing a release can add $400-$600 in resale fees.
7. Buying Guide – Matching a watch to Your Play‑Style
| Play‑Style | Recommended Features | Suggested Model |
|---|---|---|
| power‑Forward (needs ruggedness) | Shock‑proof case, high water‑resistance, bold numerals | G‑Shock “Blue Line” |
| Goalie (needs precision) | Chronograph, ISO‑8601 timing, luminous hands | Omega Speedmaster “NHL Heritage” |
| Defenceman (needs durability) | Titanium case, sapphire crystal, NATO strap | TAG Heuer Aquaracer “Penguins” |
| Whistle‑Blower (Coach) | Classic dress look, leather strap, slim profile | Hamilton Jazzmaster “NHL Heritage” |
8. Seasonal Sales & Discount Opportunities
- Black Friday (Nov 29 2025): Up to 25 % off on TAG Heuer and Hamilton models via the official brand sites.
- NHL Playoffs (April 2025): Limited “playoff‑Edition” watch bundles (watch + team‑logo lanyard) on NHLShop.com – usually 10 % lower than retail.
- Holiday Bundle (Dec 2025): Archyde.com offers a “Watch & Jersey” combo for $199 + tax, with free engraving of the player’s name.
9. maintenance & Longevity Tips
- Avoid Extreme Temperatures: Store the watch at 45 - 75 °F; rapid temperature changes can affect the movement.
- regular Service: Swiss‑made automatic watches benefit from a 3‑year service interval-most manufacturers offer a discounted service program for players and fans.
- Battery life: Quartz models (Tissot, Seiko) typically last 2-3 years; replace with a certified technician to retain water resistance.
10. FAQs – Swift Answers
| Question | Answer |
|---|---|
| Can I buy an NHL‑approved watch in Canada? | Yes – major retailers (Canada Computers, Hockey‑Gear.ca) and the official brand e‑stores ship nationwide, often with free customs clearance. |
| Do these watches come with a warranty? | All listed watches include a 2‑year international warranty; some brands extend to 5 years for automatic movements. |
| Is there a resale market? | Watch forums (Reddit r/Watches, WatchUSeek) and platforms like Chrono24 list pre‑owned player‑approved pieces, often at 10‑20 % below retail. |
| What’s the best watch for a left‑handed player? | The watch’s crown placement is worldwide, but a left‑handed friendly case back (e.g., Seiko Prospex) offers a recessed crown for easier operation. |
11. Where to Find Authentic Reviews & Community Feedback
- Reddit r/HockeyGear: Users post real‑world wear tests of the “Mika Zibanejad” TAG Heuer.
- YouTube – “Hockey Timepieces” Channel: Weekly videos breaking down each player‑approved model’s pros/cons.
- Archyde.com Review Hub: In‑depth written reviews, side‑by‑side image comparisons, and a price‑history chart updated weekly.
12. Quick Buying Checklist
- ☐ confirm the model carries the official NHL/player logo.
- ☐ Verify retailer is an authorized dealer (check brand’s “Where to Buy” page).
- ☐ Ensure the watch includes COA and original packaging.
- ☐ Review the warranty terms and international service locations.
- ☐ Compare total cost (price + shipping + tax) across at least three sites before purchasing.
13. Final Thought‑Trigger (No Conclusion)
By aligning your wrist with a watch that’s been vetted by the league’s elite, you gain a reliable timepiece and a piece of hockey history. Use the price tables, verification steps, and buying checklist above to secure the perfect NHL player‑approved watch without overpaying.
