Xiaomi, initially known for its smartphones, is rapidly establishing itself as a key player in the automotive industry. The company announced it has delivered 600,000 vehicles since its debut in April 2024, a milestone achieved in just 22 months. This rapid ascent underscores the dynamism of Xiaomi’s electric vehicle division within China’s competitive novel energy vehicle market.
The beginning of 2026 has further solidified Xiaomi’s momentum. In January alone, the company reported 39,000 deliveries, with the YU7 SUV accounting for approximately 97% of that total, according to reports from Investing.com. This performance positioned the YU7 as the best-selling electric vehicle in China, a significant achievement for the relatively new automaker.
Xiaomi’s success with the YU7 demonstrates its ability to identify consumer trends and respond with products that resonate with the public, particularly in the robust SUV segment, which has become a strategic pillar for the brand. The YU7’s popularity is a key factor in Xiaomi’s growth trajectory.
YU7: Driving Xiaomi’s EV Expansion
Launched in mid-2025, the Xiaomi YU7 SUV has been instrumental in the company’s growth. Within six months, it surpassed 150,000 deliveries, more than double the number achieved by the SU7 sedan in a comparable period, as reported by Portal N10.
Xiaomi’s strategy with the YU7 is centered on offering a competitive product in terms of design, technology and price, appealing to both innovation-seeking customers and those prioritizing the practicality of an SUV. This success enabled the company to close 2025 with over 410,000 deliveries, exceeding internal targets and achieving a record monthly figure of over 50,000 units in December.
From SU7 Legacy to a Diversified Portfolio
The SU7 sedan, Xiaomi’s first EV model, marked the company’s entry into the mid-size sedan segment. While production of the SU7 has recently concluded, it played a crucial role in establishing Xiaomi’s credibility as an electric vehicle manufacturer. Now, the company is preparing for a new phase with the planned launch of at least four new models in 2026, including an updated version of the SU7 and SUVs with extended range, according to Mundo Xiaomi.
This move reflects Xiaomi’s intention to diversify its offerings and maintain relevance in a market demanding constant innovation. The portfolio transition also supports the company’s goal of reaching its ambitious target of 550,000 deliveries in 2026, as announced by Xiaomi founder and chairman Lei Jun.
Strategic Growth and International Ambitions
Achieving the 2026 target represents a nearly 34% increase compared to 2025’s performance. To accomplish this, Xiaomi EV is focused on expanding production capacity and launching new variants to sustain consumer interest. The company is also closely monitoring opportunities for international expansion. While there are no concrete export plans for this year, corporate reports suggest validations are underway for a potential entry into the European market in 2027.
This potential expansion into Europe marks a new chapter for Xiaomi EV, which has primarily focused on the domestic market. A successful foray into Europe would present significant challenges but also an opportunity to solidify its global image as a technology and electric mobility manufacturer.
Xiaomi’s rapid rise in the EV sector – surpassing 600,000 deliveries in under two years – demonstrates how technology companies can disrupt the automotive industry. Its ability to combine innovation, brand positioning, and agile market responsiveness has allowed it to achieve milestones that typically take other manufacturers years to reach.
With the YU7 leading the charge and a pipeline of new models in development, Xiaomi is poised to consolidate its presence in China and explore international horizons. The company’s continued success will depend on its ability to maintain this momentum and adapt to the evolving demands of the global EV market.
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