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Economy

Amazon Poised to Enact Mass Layoffs: Managers Advised to Prepare for Workforce Reductions

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy



<a href="https://www.dvd-forum.at/ritter-aus-leidenschaft-limitiertes-4k-steelbook-aktuell-reduziert-bei-amazon" title="Ritter aus Leidenschaft – Limitiertes 4K-Steelbook aktuell reduziert ...">Amazon</a> Prepares Thousands of Job Cuts Amidst Restructuring Efforts

Seattle, WA – Amazon is poised to announce substantial workforce reductions affecting thousands of its corporate employees, according to internal communications adn sources familiar with the matter. The anticipated cuts, slated to be announced as early as Tuesday, will impact teams in the United States, the United Kingdom, and Canada.

Details of the impending Layoffs

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A draft email, reviewed by multiple sources, indicates that Amazon is streamlining its operations following a thorough organizational review. The document outlines a severance package that includes continued salary and benefits coverage for a period of 90 days. Affected departments are expected to include Human Resources and retail operations, with the total number of employees impacted potentially reaching 30,000 – approximately ten percent of Amazon’s corporate staff.

Managers have apparently been briefed to prepare for the announcement, signaling a swift and broad impact across the company. This move represents a significant escalation in Amazon’s cost-cutting measures, initiated after a period of rapid expansion during the pandemic.

jassy’s Ongoing Conversion of Amazon

Chief Executive Officer Andy Jassy has spearheaded a major overhaul of the technology giant this year.This includes dismantling layers of management, aggressively tackling bureaucratic processes, and enforcing stricter financial discipline. Recent changes also encompass revised performance metrics, updated compensation structures, and a mandated return to full-time office work for most corporate personnel.

The current restructuring follows a period of slowed growth at amazon, prompting a reassessment of investments and a reduction in underperforming projects. The company’s workforce peaked at 1.6 million in 2021 before declining to 1.55 million last year.This latest round of cuts builds upon previous reductions, with at least 27,000 positions eliminated since late 2022.

The Role of Artificial Intelligence

Jassy has publicly acknowledged that advancements in Artificial intelligence (AI) will contribute to workforce adjustments. In June, he informed employees that increased efficiencies driven by AI would likely result in job losses. Additionally, Amazon implemented a hiring freeze for its retail division earlier this year and initiated layoffs within its Amazon Web Services (AWS) cloud computing business in July.

Reuters reports that the upcoming reductions will specifically affect Amazon’s Human Resources and devices divisions. Previous reports from Fortune suggested potential cuts of up to 15% within the HR department.

Timeframe Action Impact
Late 2022 – Present Multiple Rounds of Layoffs At least 27,000 positions eliminated
June 2025 Jassy Announces AI-Related Job Impact Anticipated workforce reduction due to efficiency gains
Early 2025 Retail Hiring Freeze Slowdown in hiring for Amazon’s retail businesses
July 2025 AWS Layoffs Reductions in Amazon Web Services workforce

Did You Know? Amazon’s workforce doubled between 2019 and 2021, reflecting the surge in demand during the pandemic.This rapid growth is now being recalibrated as the company focuses on long-term sustainability.

Pro Tip: in times of economic uncertainty,staying adaptable and focusing on skills advancement can be crucial for career resilience.

The broader Tech Industry Trend

Amazon’s actions are not isolated. Several major technology companies have announced similar workforce reductions in recent months, signaling a broader trend of cost-cutting and restructuring within the industry.factors contributing to this trend include economic headwinds, shifting consumer behavior, and the increasing impact of automation and artificial intelligence.According to Layoffs.fyi, over 175,000 tech workers have been laid off in 2024 alone.

Frequently Asked Questions about Amazon Layoffs

  • What is driving these Amazon layoffs? The layoffs are part of a broader company restructuring aimed at improving efficiency and controlling costs, in part driven by advancements in Artificial Intelligence.
  • Which departments are most affected by the job cuts? Human Resources and retail operations are expected to be significantly impacted, with potential cuts across other divisions as well.
  • What kind of severance package are affected employees receiving? A draft email indicates a package including full pay and benefits for 90 days.
  • Has Amazon experienced layoffs before? Yes, Amazon has already cut at least 27,000 employees since late 2022.
  • What is Andy Jassy’s role in these changes? CEO Andy Jassy is leading a major overhaul of the company, prioritizing cost discipline, efficiency, and a return to core principles.

What are your thoughts on the wave of layoffs impacting the tech industry? Share your perspective in the comments below!

What are the key economic factors influencing Amazon’s decision to implement further layoffs?

Amazon Poised to Enact Mass Layoffs: Managers Advised to Prepare for Workforce reductions

The Scope of Potential Amazon Job Cuts

Reports surfacing in late October 2025 indicate Amazon is preparing for another round of meaningful workforce reductions. Unlike previous, more broadly announced layoffs, this phase appears to be strategically targeted, with managers across multiple divisions being instructed to identify roles for elimination.The focus isn’t necessarily on overall headcount reduction as much as it is on streamlining operations and cutting costs in areas deemed non-essential to current strategic priorities. This differs from the large-scale layoffs of 2023 and early 2024, which were largely attributed to over-hiring during the pandemic boom. Current economic headwinds, coupled with slower growth in e-commerce and cloud computing (AWS), are driving this new wave of potential Amazon layoffs.

Departments Most Vulnerable to reductions

While a company-wide directive, certain departments are facing a higher degree of scrutiny. Internal communications suggest the following areas are particularly susceptible to job cuts at Amazon:

* Amazon Devices & Services: Following a slowdown in Echo and Ring sales, this division is reportedly under pressure to considerably reduce expenses.

* Retail Operations: Automation and efficiency improvements are leading to a reduced need for certain roles in fulfillment centers and logistics.

* Human Resources: A restructuring of HR functions, aiming for greater centralization and automation, is anticipated.

* Marketing: Performance-based marketing is being prioritized, possibly leading to cuts in brand marketing and less data-driven initiatives.

* AWS (Amazon Web Services): While still a growth engine, AWS is facing increased competition and is implementing cost-cutting measures, including potential staff reductions in non-core areas.

Managerial Directives & Preparation

Amazon leadership has reportedly issued clear instructions to managers:

  1. Identify Redundant Roles: Managers are tasked with pinpointing positions that overlap in function or are no longer critical to achieving key business objectives.
  2. Performance Evaluation Focus: Emphasis is being placed on rigorous performance reviews, with underperforming employees potentially being flagged for termination.
  3. Budget scrutiny: All departmental budgets are being meticulously reviewed,with a focus on eliminating discretionary spending.
  4. Hiring Freeze Extension: The existing hiring freeze is expected to be extended indefinitely across most departments.
  5. Prioritization of AI & Automation: Investment in Artificial Intelligence (AI) and automation technologies is accelerating, with the expectation that these technologies will replace certain manual tasks and roles. This is a key driver of the workforce reduction.

Impact on Amazon Employees & Potential Severance Packages

The prospect of Amazon job losses is understandably causing anxiety among employees. While details regarding severance packages vary depending on tenure and role, employees can generally expect:

* Severance Pay: Typically based on years of service, ranging from several weeks to several months of salary.

* Benefits Continuation: Continued health insurance coverage for a limited period.

* Outplacement Services: Access to career counseling and job search assistance.

* Stock Vesting: Potential acceleration of stock vesting schedules in some cases.

It’s crucial for affected employees to understand their rights and available resources. Resources like the WARN Act (Worker Adjustment and Retraining Notification Act) may apply, requiring Amazon to provide advance notice of mass layoffs.

Historical Context: Previous Amazon layoffs

Amazon has a history of making significant workforce adjustments.

* November 2023: Approximately 18,000 roles were eliminated, primarily in corporate functions.

* Early 2024: Further cuts impacted teams within AWS and the Devices & services divisions.

* 2018: Amazon eliminated thousands of positions in its retail division as it focused on automation.

These past events demonstrate a pattern of Amazon proactively adjusting its workforce in response to changing market conditions and strategic priorities. The current situation appears to be a continuation of this trend,albeit with a more targeted approach. Understanding this history is vital when analyzing the current Amazon layoff news.

The Role of Economic Factors & Industry trends

Several macroeconomic factors are contributing to Amazon’s decision:

* Inflation & Interest Rates: High inflation and rising interest rates are impacting consumer spending and business investment.

* Slowing E-commerce Growth: The rapid growth of e-commerce experienced during the pandemic has slowed considerably.

* Increased Competition: Amazon faces increasing competition from rivals like Walmart, Target, and Microsoft (in the cloud computing space).

* AI Investment & Restructuring: The significant investment in AI is driving a need to restructure teams and reallocate resources. This is a common theme in tech layoffs across the industry.

What This Means for the Future of amazon

These Amazon layoffs signal a shift in

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Economy

Marc Benioff Apologizes for Comments on National Guard; Clarifies Intentions and Role in Social Impact Initiatives

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy



Salesforce CEO Apologizes for National Guard Suggestion Amid Dreamforce Concerns

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San Francisco, CA – Salesforce Chief Executive Officer Marc Benioff has publicly apologized for comments he made proposing the use of the National guard in San Francisco.The remarks, initially shared during an interview with The New York Times on October 10th, sparked considerable debate and criticism.

Initial Concerns and Public Backlash

Benioff’s suggestion stemmed from safety considerations surrounding the company’s annual Dreamforce conference, which concluded recently. He initially expressed his concerns as an effort to ensure the well-being of attendees and residents. However, the proposal met with swift and sharp pushback from San Francisco officials and community members.

Following extensive discussions with local leaders and residents, and after hosting what he described as the largest and safest Dreamforce event in its history, Benioff retracted his call for National Guard intervention.He stated his belief that collaborative efforts are the most effective path toward enhancing safety and promoting a stronger San Francisco.

Dreamforce 2025: A Record-Breaking Event

This year’s Dreamforce conference drew over 50,000 attendees, marking the largest gathering in the event’s history. Throughout the conference,Benioff repeatedly emphasized the importance of safety and revealed that Salesforce had deployed hundreds of its own security personnel to address potential issues.

Leadership Changes and Community Concerns

The controversy surrounding Benioff’s comments lead to the resignation of prominent venture capitalist Ron Conway from the board of the Salesforce Foundation. Conway communicated to Benioff that their values were no longer aligned, citing concerns over the initial suggestion and its potential impact. Additionally, Comedians Kumail Nanjiani and Ilana Glazer canceled planned performances at the conference, though without explicitly stating their reasons.

Open Letter and AI Collaboration Concerns

A group of Salesforce employees, alumni, and San Francisco residents voiced their disapproval through an open letter published on October 12th. The letter demanded a retraction of Benioff’s earlier endorsement of deploying the National Guard. Further scrutiny arose when reports surfaced, in an October 16th New york Times article, indicating Salesforce had offered assistance to Trump’s administration in utilizing AI services for immigration enforcement.

Past Concerns Over City Conditions

This is not the first time Benioff has publicly addressed concerns about the conditions in San Francisco. In 2023, he threatened to relocate Dreamforce if issues related to homelessness and drug use impacted the event’s safety.Though, he later announced Dreamforce would return in 2024 due to improved safety and cleanliness initiatives within the city.

Did You Know? Salesforce’s Dreamforce is one of the largest technology conferences globally, contributing millions of dollars to the San Francisco economy each year.

The Broader Context: Tech Leadership and Civic Responsibility

This situation highlights a growing tension between the interests of large technology companies and the communities in which they operate. Tech leaders are increasingly expected to weigh in on local issues, but their interventions can be met with criticism if they are perceived as overstepping or failing to understand the complexities of those issues. The increasing role of Artificial Intelligence,and corporate willingness to collaborate with government agencies raises ethical questions about data privacy and potential misuse.

The case also underscores the importance of corporate social responsibility and the need for businesses to align their actions with their stated values. A company’s credibility can be significantly damaged by perceived inconsistencies, impacting employee morale, public trust, and brand reputation.

Frequently Asked Questions

  • What prompted Marc Benioff’s initial comments regarding the National Guard? Benioff initially suggested the National Guard to address safety concerns during the Dreamforce conference.
  • Why did Ron Conway resign from the Salesforce Foundation board? Conway resigned due to a misalignment of values following Benioff’s comments about the National Guard.
  • What was the main focus of Dreamforce 2025? This year’s dreamforce heavily emphasized Artificial Intelligence,notably agentic AI.
  • Has Salesforce faced safety issues at dreamforce in the past? Benioff previously threatened to move Dreamforce over concerns about homelessness and drug use in san Francisco.
  • What is Salesforce’s stance on community engagement? Benioff has repeatedly expressed a commitment to partnering with local officials to make San Francisco a safer and more prosperous city.

What role should tech leaders play in addressing social issues? And how can companies balance security concerns with community relationships?

Share your thoughts in the comments below!


how did the initial interpretation of Marc Benioff’s comments differ from his intended message?

Marc Benioff Apologizes for Comments on National Guard; Clarifies Intentions and Role in Social Impact Initiatives

The Controversy and Initial Response

Recent comments made by Salesforce CEO Marc Benioff regarding the National Guard sparked significant backlash, prompting a public apology and a detailed clarification of his intentions.The initial remarks, made during a discussion about corporate social responsibility and workforce growth, were widely interpreted as critical of the National Guard’s role in filling labor shortages. Specifically, Benioff suggested that companies should prioritize hiring individuals facing employment barriers rather than relying on National Guard deployments for civilian roles. This ignited a firestorm of criticism from veteran groups,political figures,and the public,who accused him of disrespecting the service and sacrifice of National Guard members.

the core of the controversy revolved around the perception that Benioff was devaluing the National Guard’s dual role – serving both national security needs and providing vital support during domestic emergencies. The initial response from Salesforce was limited, fueling further negative sentiment.

Benioff’s Apology and Clarification

On October 17th, 2025, Marc Benioff issued a formal apology via a statement posted on Salesforce’s official blog and shared across his social media channels. He acknowledged the hurt caused by his comments and emphasized his deep respect for the National Guard and all military personnel.

Key points from Benioff’s apology included:

* Acknowledging Misinterpretation: Benioff stated his comments were “poorly worded” and did not accurately reflect his intent. He clarified he wasn’t suggesting companies shouldn’t utilize National Guard support when appropriate, but rather advocating for a proactive approach to addressing systemic employment challenges.

* Emphasis on Workforce Development: He reiterated his commitment to Salesforce’s workforce development programs, especially those focused on upskilling and reskilling individuals from underrepresented communities. These initiatives aim to create lasting employment opportunities and reduce reliance on short-term solutions like national Guard deployments for civilian jobs.

* Support for Veterans: Benioff highlighted Salesforce’s long-standing commitment to veteran hiring and support, including the company’s VetForce program. He emphasized the value veterans bring to the workforce and Salesforce’s dedication to providing them with meaningful career opportunities.

* Commitment to Dialog: He expressed a willingness to engage in constructive dialogue with National Guard leadership and veteran organizations to better understand their perspectives and address concerns.

Salesforce’s Social impact Initiatives: A deeper Dive

The controversy served as a spotlight on Salesforce’s broader commitment to social impact. Beyond veteran-focused programs, the company has invested heavily in several initiatives aimed at addressing societal challenges. Understanding these initiatives is crucial to contextualizing Benioff’s original comments.

here’s a breakdown of key Salesforce social impact areas:

* Workforce Development (Trailhead): Salesforce’s Trailhead platform provides free online learning modules, equipping individuals with in-demand skills for the digital economy. This is a cornerstone of their efforts to bridge the skills gap and create economic chance.

* Equality & Inclusion: Salesforce actively promotes diversity, equity, and inclusion within its own workforce and through philanthropic initiatives. This includes programs supporting underrepresented groups in STEM fields.

* Climate Action: The company has pledged to achieve net-zero emissions and is investing in sustainable solutions.

* Philanthropy (Salesforce.org): Salesforce.org provides technology and resources to nonprofits, enabling them to amplify their impact.

VetForce: Salesforce’s Commitment to Veterans

Salesforce’s VetForce program is a dedicated initiative focused on providing veterans, military spouses, and transitioning service members with the skills and resources needed to succeed in the tech industry.

Key components of VetForce include:

* Training & Certification: Free Trailhead modules tailored to veteran skillsets, leading to Salesforce certifications.

* Career Placement: Partnerships with veteran-focused organizations to connect VetForce graduates with employment opportunities.

* Mentorship: Access to mentors within Salesforce and the broader tech community.

* Community Building: A supportive network of fellow veterans and Salesforce employees.

To date,VetForce has trained and placed thousands of veterans in tech roles,demonstrating Salesforce’s tangible commitment to supporting the military community.

The Role of Corporate Social Responsibility (CSR) in Today’s Business Landscape

The Benioff situation underscores the increasing importance of CSR for modern businesses. Consumers and employees alike are demanding that companies take a stand on social issues and demonstrate a commitment to making a positive impact.

Though, navigating the complexities of CSR requires careful consideration and sensitivity. Companies must:

* Authenticity: CSR initiatives must be genuine and aligned with the company’s values.

* Openness: Openly communicate CSR efforts and their impact.

* Stakeholder Engagement: Engage with relevant stakeholders,including employees,customers,and community members.

* Avoidance of Political Polarization: Steer clear of divisive political issues that could alienate stakeholders.

Looking Ahead: Repairing Relationships and Reinforcing Commitment

The aftermath of this incident will likely see Salesforce doubling down on its engagement with the National guard and veteran community. Expect increased collaboration on workforce development initiatives and a more proactive approach to communicating the company’s values and commitment to social impact. The incident serves as a valuable lesson for corporate leaders on the importance of

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News

Roku Streaming Stick Plus: Prime Day Record Low!

by Sophie Lin - Technology Editor
written by Sophie Lin - Technology Editor

The Streaming Revolution: How Roku’s Success Signals a Future of Personalized, Portable Entertainment

Nearly half of US households now have a streaming device, a figure that’s only expected to climb as cable subscriptions continue their decline. But the latest Prime Day deals on Roku devices – like the Streaming Stick Plus now available for under $30 – aren’t just about saving money. They represent a pivotal shift in how we consume entertainment, one that prioritizes accessibility, personalization, and a growing appetite for free content. This isn’t just about upgrading your TV; it’s about future-proofing your viewing experience.

The Rise of the “Free” Streaming Ecosystem

Roku’s success, particularly with the Streaming Stick Plus, is inextricably linked to The Roku Channel. Offering over 500 free, ad-supported channels, it taps into a growing consumer desire for affordable entertainment options. While subscription fatigue is real – the average US household now pays for five streaming services – the appeal of free, live TV, news, and movies is undeniable. This trend isn’t unique to Roku; platforms like Tubi and Pluto TV are also experiencing significant growth. However, Roku’s integration of free content directly into its interface gives it a distinct advantage.

Key Takeaway: The future of streaming isn’t solely about premium subscriptions. A robust ecosystem of free, ad-supported content will become increasingly important, offering consumers choice and flexibility.

The Impact of AVOD (Advertising-Based Video on Demand)

The success of The Roku Channel highlights the growing power of AVOD. Advertisers are increasingly recognizing the value of reaching engaged audiences through streaming platforms. According to a recent report by eMarketer, digital video ad spending is projected to reach $46.34 billion in 2024, with AVOD playing a significant role. This influx of advertising revenue allows platforms to invest in content and keep services free for users. Expect to see more sophisticated ad targeting and interactive ad formats emerge within AVOD platforms.

Did you know? The AVOD market is predicted to surpass SVOD (Subscription Video on Demand) revenue by 2028, signaling a major shift in the streaming landscape.

Portability and the “Everywhere” Viewer

The Roku Streaming Stick Plus’s compact size and USB-powered functionality aren’t accidental. Roku is clearly targeting the mobile viewer – someone who wants to take their entertainment with them. This aligns with a broader trend of “cord-cutting” and the desire for entertainment on demand, anywhere, anytime. Whether it’s a hotel room, a road trip, or a friend’s house, the ability to easily access your streaming services is becoming increasingly valuable.

Expert Insight: “The lines between ‘home’ and ‘away’ entertainment are blurring. Consumers expect a seamless experience regardless of location, and devices like the Roku Streaming Stick Plus cater directly to that need.” – Sarah Miller, Streaming Media Analyst, Tech Insights Group.

The Rise of Travel-Specific Streaming Bundles

We can anticipate the emergence of streaming bundles specifically tailored for travelers. These could include partnerships between streaming services and travel companies, offering discounted access to content during trips. Imagine a hotel room automatically recognizing your streaming profile and providing seamless access to your favorite shows. This level of personalization and convenience will be a key differentiator in the travel industry.

Beyond the Stick: Roku’s Ecosystem and Future Innovations

While the Streaming Stick Plus offers an excellent entry point, Roku’s broader ecosystem – including the Roku Ultra and Roku TVs – demonstrates the company’s ambition. The Ultra, with its more powerful processor and advanced features like Dolby Vision support, caters to the home theater enthusiast. Roku TVs, integrated directly into television sets, offer a streamlined and user-friendly experience. This tiered approach allows Roku to capture a wider range of consumers.

Pro Tip: Consider your viewing habits and technical needs when choosing a Roku device. If you prioritize portability and affordability, the Streaming Stick Plus is an excellent choice. If you demand the best possible picture quality and advanced features, the Roku Ultra is worth the investment.

The Potential of Voice Control and AI Integration

Roku’s voice remote, with its push-to-talk functionality, is a step towards a more intuitive and hands-free viewing experience. However, the future holds even greater potential for voice control and AI integration. Imagine a Roku device that learns your viewing preferences and proactively recommends content you’ll enjoy. Or a system that can seamlessly switch between streaming services based on your viewing history and current mood. AI-powered personalization will be crucial for navigating the increasingly crowded streaming landscape.

“

Addressing the Limitations: Wi-Fi and Feature Gaps

The Streaming Stick Plus’s weaker Wi-Fi range and lack of Dolby Vision support are acknowledged limitations. However, these are areas where Roku is likely to innovate. Future iterations of the device could incorporate Wi-Fi 6E technology for improved connectivity and support for a wider range of HDR formats. Furthermore, Roku could explore partnerships with content providers to offer Dolby Vision content through The Roku Channel.

The Importance of Interoperability and Standards

The lack of universal HDR support highlights the importance of interoperability and industry standards. Consumers want a consistent viewing experience across all their devices and streaming services. Greater collaboration between hardware manufacturers and content providers is needed to ensure seamless compatibility and optimal picture quality.

Frequently Asked Questions

Q: Is the Roku Streaming Stick Plus worth buying in 2024?

A: Absolutely. Especially at its current discounted price, the Streaming Stick Plus offers excellent value for money, particularly for those seeking access to free content through The Roku Channel and a portable streaming solution.

Q: What is the difference between the Roku Streaming Stick Plus and the Roku Ultra?

A: The Roku Ultra is more powerful, supports Dolby Vision, and offers a more robust Wi-Fi connection. It’s ideal for home theater enthusiasts who prioritize picture quality and advanced features.

Q: Does Roku collect my viewing data?

A: Yes, Roku collects viewing data to personalize recommendations and improve its services. However, users have some control over their privacy settings and can opt out of certain data collection practices.

Q: Will Roku continue to add more free content to The Roku Channel?

A: It’s highly likely. The success of The Roku Channel demonstrates the demand for free streaming options, and Roku is expected to continue investing in this area.

The current wave of Roku deals isn’t just about affordability; it’s a glimpse into the future of entertainment – a future defined by personalization, portability, and a growing embrace of free content. As streaming continues to evolve, Roku is well-positioned to remain a key player, shaping the way we watch TV for years to come. What new features would *you* like to see in the next generation of streaming devices? Share your thoughts in the comments below!

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Entertainment

Black Barn Vineyards Unveils Exciting 2026 Slackbarn Festival Line-Up in Havelock North

by Marina Collins - Entertainment Editor
written by Marina Collins - Entertainment Editor

Slackbarn 2026: Festival Reveals Diverse Line-Up and Expanded Electronic Offering

Table of Contents

hawke’s Bay, New Zealand – Organizers have unveiled the artist roster for the upcoming Slackbarn festival, slated for 2026. The event promises a broader musical experience, including a new second stage dedicated to electronic music acts.

A Diverse Musical Palette

The festival will showcase a vibrant mix of talent. Kiwi artists highlighted in the announcements include Marlin’s Dreaming, known for their ethereal soundscapes, and the psychedelic duo Nic and Reuben. Audiences can also anticipate performances from Hawke’s Bay‘s Miakie, praised for her golden vocals, and the energetic Wellington-based rock band Half/Angel.

Expanding the Electronic Horizon

in addition to the core lineup, a selection of DJs will contribute to the festival atmosphere. These include Eden Burns, Nice girl, Dylan Biscuits, and A.J. Honeysuckle. The addition of a second stage marks a deliberate move to embrace a wider range of genres,notably within the electronic music scene.

According to Ben Morgan, the festival organizer from the Slack Agency, the decision to expand the festival’s genre focus was a direct response to the success of the inaugural Slackbarn event last year. Morgan emphasizes his longstanding appreciation for the venue at Black Barn, describing it as a truly “beautiful” location for live performances.

“After Slackbarn one,we wanted to be more exploratory with genres-and adding a second stage allows us to tap into more electronic acts,” Morgan explained.

Ticket Information and Accessibility

Tickets for this limited-capacity festival are currently on sale. Shuttle services will be available to transport attendees to and from Hastings and Napier, ensuring convenient access for festival-goers. Organizers expressed hope that the lineup will promptly resonate with attendees, stating their ambition to create a lineup that evokes a spontaneous “oh yes, I love them” reaction.

Artist Genre origin
Marlin’s dreaming Ethereal New Zealand
Nic and Reuben Psychedelic New Zealand
Miakie Vocalist Hawke’s bay
Half/angel Rock Wellington

Did You Know? New Zealand’s festival scene has seen a 15% increase in attendance over the past three years, signalling growing interest in the country’s vibrant live music culture.

Pro Tip: Purchasing shuttle passes in advance is highly recommended, as they often sell out quickly due to limited capacity.

What artists are you most excited to see at Slackbarn 2026? Do you think the addition of a second stage will enhance the festival experience?

The Growing Popularity of boutique Festivals

The rise of smaller, more focused festivals like Slackbarn reflects a growing trend in the live music industry. These “boutique” festivals often prioritize curated lineups and immersive experiences over mass attendance. A recent report by IBISWorld indicates that specialized festivals are experiencing faster growth than large-scale events. This shift is driven by a desire for more authentic and personalized experiences among music fans.

Frequently asked Questions about Slackbarn Festival

  • What is Slackbarn festival? Slackbarn festival is a music festival held in Hawke’s Bay, New Zealand, known for its diverse lineup and intimate setting.
  • When will slackbarn 2026 take place? The exact date for Slackbarn 2026 has not been announced yet, but tickets are available for purchase now.
  • Who is headlining Slackbarn 2026? The festival features a range of artists including Marlin’s Dreaming, Nic and Reuben, Miakie, and Half/Angel, among others.
  • Are there different ticket options for Slackbarn? Yes, tickets are available for purchase now, including options for shuttle passes.
  • Where is Slackbarn festival located? The festival is held at the scenic Black Barn in Hawke’s Bay, New Zealand.

Share your thoughts on the Slackbarn 2026 lineup in the comments below! let us know who you are most excited to see, and what you think about the expanded focus on electronic music.


What is the price of a General Admission two-day pass to Slackbarn Festival 2026?

Black Barn Vineyards Unveils Exciting 2026 slackbarn Festival Line-Up in Havelock North

2026 Slackbarn Festival: A First Look at the artists

Black Barn Vineyards has officially announced the artist line-up for the 2026 Slackbarn Festival, set to take place in the picturesque Hawke’s Bay region of Havelock North. The festival, renowned for its blend of music, wine, and stunning scenery, promises an unforgettable experience for attendees. Early bird tickets are expected to sell out quickly,so mark your calendars!

Here’s a breakdown of the confirmed acts:

* Headliners: Fat Freddy’s Drop,Gin Alley,and The Beths.

* Supporting Acts: L.A.B, Nadia Reid, and Hollie Smith.

* emerging Artists: A curated selection of up-and-coming New Zealand musicians will also feature,showcasing the vibrant local music scene. Details to be announced soon.

Dates, Location & Ticket Information for Slackbarn 2026

The 2026 slackbarn Festival will be held over two days: Friday, January 23rd and Saturday, January 24th, 2026, at the iconic Black Barn Vineyards in Havelock North.

Ticket tiers and pricing:

  1. Early Bird (Limited Availability): $299 for a two-day pass.
  2. General Admission: $349 for a two-day pass.
  3. VIP Packages: Starting at $599, including exclusive access to the Black Barn Cellar Door lounge, premium viewing areas, and complimentary wine tastings.
  4. Day Passes: Available closer to the event date.

Tickets go on sale November 1st, 2025, via the official Slackbarn Festival website (https://www.slackbarn.co.nz/).

What to Expect at Slackbarn Festival 2026

slackbarn isn’t just about the music; it’s a full sensory experience. Attendees can expect:

* World-Class Wine: Black Barn Vineyards will be showcasing its award-winning range of wines throughout the festival. Wine tastings and cellar door sales will be available.

* Gourmet Food Stalls: A diverse selection of food vendors will offer everything from gourmet burgers to fresh seafood and vegetarian options.

* Art Installations: Interactive art installations will add to the festival’s vibrant atmosphere.

* Hawke’s Bay Hospitality: Experience the renowned warmth and hospitality of the Hawke’s Bay region.

Havelock North: Your Festival Destination

Havelock North is a charming town nestled in the heart of Hawke’s Bay, known for its boutique shops, cafes, and stunning natural beauty.

accomodation Options:

* Black Barn retreats: Luxurious on-site accommodation. Book well in advance!

* Havelock North Hotels & Motels: A range of options to suit all budgets.

* Airbnb: Numerous Airbnb listings are available in and around Havelock North.

* Camping: Limited camping options may be available near the festival grounds. Check the Slackbarn website for details.

Planning Your Trip to the Hawke’s Bay for Slackbarn

The Hawke’s Bay region offers a wealth of attractions beyond the festival. Consider extending your stay to explore:

* Cape Kidnappers: Famous for its gannet colony and dramatic coastal scenery.

* Te Mata Peak: Offering panoramic views of the Hawke’s Bay.

* Art Deco napier: Explore the stunning Art Deco architecture of Napier, a city rebuilt after the 1931 earthquake.

* Hawke’s Bay Cycle Trails: Enjoy scenic cycling routes through vineyards and countryside.

Slackbarn Festival History & previous Line-Ups

Slackbarn Festival has become a staple of the New Zealand summer music calendar. Previous years have featured artists like:

* 2024: Six60, Drax Project, and Brooke Fraser.

* 2023: Katchafire, The Upbeats, and Hollie Smith.

* 2022: Shihad, Anna Coddington, and The Phoenix Foundation.

The festival consistently attracts a diverse crowd of music lovers and wine enthusiasts, solidifying its reputation as one of New Zealand’s premier outdoor events. The event’s success is largely attributed to its intimate setting,high-quality production,and commitment to showcasing both established and emerging talent.

tips for Attending Slackbarn Festival 2026

* Book Accommodation Early: Havelock North gets busy during the festival.

* Plan Your Transport: Consider pre-booking shuttle services or designated drivers.

* Stay Hydrated: It can get hot in January.

* Sun Protection: Bring sunscreen, a hat, and sunglasses.

* Check the Festival Website: For the latest updates, set times, and FAQs.

* **embrace the Hawke’s Bay

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