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Turn the wheel “, at your business suddenly the abbreviation of Scotti’s program starts. The reaction of De Martino

by Daniel Foster - Senior Editor, Economy
written by Daniel Foster - Senior Editor, Economy

TV Ratings War Heats Up: ‘Your Business’ & ‘Wheel of Fortune’ Trade Jabs – Breaking News

Rome, Italy – September 18, 2025 – The battle for primetime supremacy in Italy just got a whole lot more interesting. A playful, yet pointed, exchange between two of the country’s most popular game shows, ‘Your Business’ (Affari Tuoi) and ‘Wheel of Fortune’ (La Ruota della Fortuna), has captured the nation’s attention, fueled by competitive ratings and a dash of on-air sass. This isn’t just about numbers; it’s a glimpse into the dynamic world of Italian television and the personalities driving its success.

Ratings Show ‘Wheel of Fortune’ Still Spinning Ahead

Last night’s showdown saw ‘Wheel of Fortune,’ hosted by the ever-popular Gerry Scotti, once again edge out ‘Your Business,’ led by Stefano De Martino, in the crucial ratings battle. Scotti’s show drew a remarkable 4,425,000 viewers with a 23.7% share, while ‘Your Business’ garnered 3,956,000 viewers and a 21.2% share, according to Auditel data. While ‘Your Business’ remains a strong contender, the consistent performance of ‘Wheel of Fortune’ is putting pressure on its competitor.

The Unexpected On-Air Moment

The tension, however, wasn’t confined to the numbers. During last night’s episode of ‘Your Business,’ a surprising moment unfolded. As De Martino prepared to call the first contestant, the theme music from ‘Wheel of Fortune’ unexpectedly blared through the studio speakers. De Martino, visibly amused, reacted with a lighthearted, “She is an idiot!” – a comment met with laughter from the studio audience. He quickly followed up with a gesture of sportsmanship, playfully greeting “our opposite” and acknowledging their strong performance.

A clip of the incident quickly went viral on social media, with the hashtag #Affarituoi trending. The moment highlights the competitive spirit between the two shows and the personalities at their helm. It’s a reminder that even in the world of television, a little playful rivalry can be good for ratings – and for entertainment.

The Evolution of Italian Primetime TV

This isn’t the first time these two programs have engaged in a bit of playful back-and-forth. The competition reflects a broader trend in Italian television: a move towards more dynamic and engaging game show formats. For decades, Italian primetime was dominated by variety shows and dramas. However, the success of shows like ‘Your Business’ and ‘Wheel of Fortune’ demonstrates a growing appetite for interactive entertainment.

The format of ‘Your Business,’ originally based on the Belgian show ‘Deal or No Deal,’ has proven remarkably resilient, consistently attracting a large audience with its suspenseful gameplay and relatable contestants. ‘Wheel of Fortune,’ a classic game show format, benefits from Scotti’s charismatic hosting and the inherent excitement of the spinning wheel. The key to their success lies in their ability to connect with viewers on an emotional level, offering a mix of entertainment, suspense, and the possibility of life-changing winnings.

What Does This Mean for the Future?

The ongoing rivalry between ‘Your Business’ and ‘Wheel of Fortune’ is likely to continue, driving both shows to innovate and engage their audiences. Broadcasters are keenly watching these numbers, as they indicate shifting preferences in Italian viewing habits. The incident last night, while lighthearted, underscores the high stakes involved in the battle for primetime dominance. As the television landscape continues to evolve, expect to see more creative strategies and playful competition as networks vie for viewers’ attention. Stay tuned to archyde.com for the latest updates on this developing story and all the biggest news from around the globe.

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Entertainment

Repaying My Parents: Buying Their House as a Token of Success and Gratitude

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Stefano De Martino: Navigating Success and Future Aspirations

Table of Contents

March 17, 2025

Stefano De Martino, the Neapolitan conductor, is currently enjoying a career high, captivating audiences nightly with his engaging presence. His charm and talent have solidified his place in the hearts of millions who tune in to watch him every evening.

De Martino’s Viewpoint on Success

In a recent interview with Bruno vespa on “5 minutes,” which airs before “Your business,” De Martino shared insights into his thriving career. When asked about the secret to his success, De Martino responded, “I believe that viewers have developed a certain familiarity towards me and therefore learned to love me.”

The conversation took a lighter turn when Vespa inquired about De Martino’s reaction to being considered a sex symbol. De Martino responded with a smile, “I am pleased to receive many messages of grandchildren who look at the programs with the grandmothers or parents as I realize that these programs bring together the whole family”.This comment reflects his gratitude for the intergenerational appeal of his work.

A Foundation of Gratitude: Giving Back to Family

one of De Martino’s proudest achievements has been giving back to his parents. He stated, “That was the time to return all the sacrifices they had done for me in the past, giving them a house was one of the things I had in mind to do and fortunately I did it”. This act underscores the importance of family and gratitude in his life.

Future Projects and Sanremo Aspirations

Looking ahead, De Martino addressed the possibility of hosting the prestigious Sanremo Festival. “I would not launch too risky predictions, let’s say that I believe that the festival is in good hands with the direction of Carlo Conti and, if anything, one day they should propose it to me, I hope to be able to prepare it well,” he explained, expressing both respect for the current leadership and a hopeful outlook for the future. Carlo Conti’s track record demonstrates a commitment to quality entertainment, making him a respected figure in Italian television. De Martino’s measured response reflects his strategic approach to career advancement,prioritizing preparedness and respect for industry veterans.

summer Tour: Connecting with Fans Across Italy

Fans can anticipate seeing De Martino in person this summer as he embarks on a tour across Italy. “I will turn some arenas, I will be at the music park in Rome and, then, in other cities, it will be a reason to meet the public,” he announced. Confirmed cities include trani, Palermo, and Rome, promising a vibrant showcase of talent and connection with his audience.

De Martino’s tour not only provides entertainment but also boosts local economies by attracting tourists and generating revenue for businesses in the host cities. Attendees can expect a memorable experience filled with music, dance, and the charismatic presence of De Martino himself.

Conclusion

Stefano De Martino’s journey,marked by dedication and a genuine connection with his audience,continues to evolve. From his successful television career to his upcoming summer tour and future aspirations, De Martino remains a prominent figure in Italian entertainment. Be sure to check local listings for tour dates near you and experience his talent firsthand. Follow De Martino’s journey and discover more about his upcoming projects!

What are Stefano De MartinoS aspirations for his future in Italian entertainment?

Stefano De Martino: Navigating Success and Future Aspirations

March 17, 2025

We sat down with Stefano De Martino, the beloved Italian television personality and conductor, to discuss his remarkable career, upcoming projects, and future aspirations. Here’s what he had to say:

A Conversation with Stefano De Martino

Archyde News (Alessia Rossi, Entertainment Correspondent): Stefano, it’s a pleasure to have you. Your nightly presence on television has made you a household name. What do you attribute your unbelievable success to?

Stefano De Martino: Thank you for having me. I think it’s about building a genuine connection. I believe that viewers have developed a certain familiarity towards me and therefore learned to love me. It’s about being authentic and sharing a piece of myself with the audience.

On Being a Sex Symbol and Generational Appeal

Alessia Rossi: You’ve also jokingly been referred to as a sex symbol. How do you react to that kind of attention?

Stefano De Martino: (Laughs) It’s flattering, of course, but what truly warms my heart is receiving messages from families – grandchildren watching my programs with their grandmothers or parents. Knowing that my work brings generations together is incredibly rewarding. That’s what truly matters.

Family First: Giving Back to Those Who Matter Most

Alessia Rossi: You’ve spoken about the importance of family. What’s been your proudest achievement in giving back to them?

Stefano de Martino: Giving back to my parents was paramount. they sacrificed so much for me. Providing them with a house was a dream of mine, and I’m incredibly grateful I was able to make that happen. It’s about honoring their unwavering support.

Sanremo Dreams and Future Television Projects

Alessia Rossi: let’s talk about the future. The sanremo Festival is a huge stage. Is hosting it a goal of yours?

Stefano De Martino: Sanremo is a dream for many in this industry. I respect carlo Conti immensely – he’s doing a fantastic job.I believe that the festival is in good hands with his direction. If the opportunity ever arises, I hope to be ready to give it my all and honour such a prestigious event.Preparation is key.

Summer Tour Across Italy: Connecting with Fans

Alessia Rossi: Exciting news for your fans – a summer tour! Tell us more.

Stefano de Martino: Yes! I’m thrilled to be embarking on a tour across Italy. I will perform in arenas, including the music park in Rome, in Trani, and Palermo, and in other cities as well. It’s a fantastic opportunity to connect with the public, share some music, and have a great time together.

What’s Next for stefano De Martino?

Alessia Rossi: What kind of experiences and connections would be most fulfilling to you in your work, beyond the existing successes? What mark do you hope to leave on Italian entertainment?

Stefano De Martino: That’s a thought-provoking question. Ultimately, I hope to continue to create content that resonates with people, brings joy, and fosters a sense of community. I want to be remembered for the positive impact my work had on the lives of my audience. Being remembered for bringing the family together during my shows would mean even more, and I hope it inspires this and future generations.

Alessia Rossi: Stefano,thank you for sharing your insights and aspirations with us. We wish you all the best with your upcoming tour and future endeavors.

Stefano De Martino: Thank you for having me.

Be sure to check local listings for Stefano De Martino’s tour dates near you. Follow his journey and discover more about his upcoming projects!

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Entertainment

Alessia’s Lucky Turn on “Your Business

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Alessia‘s Lucky Turn: A Rollercoaster Ride on “Your Business”

Alessia’s recent appearance on “your Business” was a whirlwind of emotions, keeping viewers glued to their screens. The Sicilian competitor faced a series of setbacks early on, losing out on substantial sums. However, the tide turned dramatically in the final moments, landing her a life-changing 50,000 euros. We caught up with Alessia to delve into her unforgettable experience.

Archyde: Alessia, congratulations on your amazing win! Take us back to the emotions you were experiencing throughout the episode.

Alessia: It was a rollercoaster, to say the least! Initially, it was a mix of disbelief and frustration as I watched those big numbers vanish. Honestly, I thought my luck had run out. I was on the verge of giving up, but then Tuscany came through with that incredible surprise.It was pure elation mixed with a touch of disbelief.

Archyde: The “Lucky Region” segment kept everyone on the edge of their seats. What goes through your mind as you watch those packages being opened?

Alessia: It’s pure anticipation. You know there’s the potential for both celebration and disappointment. You’re constantly hoping for the best, but a part of you prepares for the possibility that it might not be your day. So, when Tuscany finally delivered, it was an incredible feeling.

Archyde: You were sporting a distinctive bracelet throughout the episode. Could you tell us about its significance?

Alessia: It’s my lucky charm! My grandmother gave it to me. It’s a horn representing good fortune, with the year 2024 engraved on it. I guess you could say it worked its magic that day.

Archyde: Social media had a pretty strong reaction to the episode. Some were thrilled with your win,while others expressed frustration. What are your thoughts on the diverse reactions to the unpredictable nature of game shows?

Alessia: I think it just shows how exciting and emotionally charged these shows can be. you want to be part of the winnings and celebrate the lucky ones. But there’s also an element of wishing the game worked differently for everyone. Ultimately, it’s a game show’s job to keep everyone on their toes!

What strategies did Alessia employ to overcome the initial setbacks in “Yoru Business” and ultimately secure her win?

Alessia’s Lucky Turn: A Rollercoaster Ride on “Your Business”

Archyde: Alessia, congratulations on your amazing win! Take us back to the emotions you were experiencing throughout the episode.

Alessia: It was a rollercoaster, to say the least! Initially, it was a mix of disbelief and frustration as I watched those big numbers vanish.Honestly, I thought my luck had run out. I was on the verge of giving up, but then Tuscany came through with that unbelievable surprise.It was pure elation mixed with a touch of disbelief.

Archyde: The “Lucky Region” segment kept everyone on the edge of their seats. What goes through your mind as you watch those packages being opened?

alessia: It’s pure anticipation. You know there’s the potential for both party and disappointment. You’re constantly hoping for the best, but a part of you prepares for the possibility that it might not be your day. So, when Tuscany finally delivered, it was an incredible feeling.

Archyde: You were sporting a distinctive bracelet throughout the episode. Could you tell us about its importance?

Alessia: It’s my lucky charm! My grandmother gave it to me. It’s a horn representing good fortune, with the year 2024 engraved on it. I guess you could say it worked its magic that day.

Archyde: Social media had a pretty strong reaction to the episode. Some were thrilled with your win,while others expressed frustration. What are your thoughts on the diverse reactions to the unpredictable nature of game shows?

Alessia: I think it just shows how exciting and emotionally charged these shows can be. you want to be part of the winnings and celebrate the lucky ones.But there’s also an element of wishing the game worked differently for everyone. Ultimately, it’s a game show’s job to keep everyone on their toes!

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Entertainment

Paolo’s Big Win Sparks Social Media Controversy on “Soliti Ignoti”

by Alexandra Hartman Editor-in-Chief
written by Alexandra Hartman Editor-in-Chief

Paolo Nutini‘s take on a Cinematic Classic

Table of Contents

Musician Paolo Nutini recently found himself in the spotlight, not for his soulful tunes, but for his intriguing interpretation of a classic Italian film. “Soliti Ignoti” (Big Deal on Madonna Street), a renowned 1958 heist comedy, became the unexpected backdrop for Nutini’s latest artistic venture. What sparked the commotion? A unique 20 Euro package offered by Nutini, allowing fans a peek into his personal connection with the film. Exact details about the package remain shrouded in mystery,but its popularity speaks volumes about the singer’s influence and the enduring appeal of “Soliti Ignoti”. As fans eagerly anticipated the unveiling of Nutini’s cinematic exploration, the 20 Euro price tag became a point of conversation. Some questioned its value,while others saw it as a unique chance to delve into Nutini’s artistic mind. Regardless of individual opinions, one thing is certain: Nutini’s decision to blend his musical world with a cinematic treasure has sparked curiosity and debate, reminding us of the power of art to connect across disciplines.

Paolo’s Thrilling Near-Miss on “Soliti Ignoti – The Return”

Paolo brought his A-game to the January 4th episode of “Soliti Ignoti – The Return”,employing a smart strategy that saw him swiftly eliminate the larger blue packages.He was on track to secure the “safe money” prize, inching closer with each triumphant guess. Though, fate had a surprise in store. A stubborn 20 euro package proved to be his kryptonite,refusing to reveal its contents. This unexpected twist kept viewers on the edge of their seats, wondering if Paolo would ultimately claim victory. During a high-stakes game, a participant named Paolo faced a series of increasingly tempting offers. One especially enticing offer came from a mysterious doctor, who proposed a ample sum of 42,000 euros for Paolo to walk away. Despite the allure of such a significant reward, Paolo displayed remarkable determination, refusing to accept any offers until the very last round. Ultimately, he found himself confronting a pivotal decision: accept a life-changing prize of 200,000 euros or hold out for a meager 20 euros. ”

A Life-Changing Windfall: The Controversy of a Generous Gift

Paolo’s life took an unexpected turn when he was presented with a remarkable opportunity: 50,000 euros. Faced with the prospect of such a significant sum,Paolo,who had a mere 20 euros to his name,decided to take a leap of faith and accept the generous offer. Though, this act of kindness sparked a heated debate online. Many voiced their disapproval, questioning the ethics of the doctor’s decision to distribute what they considered “public funds” so freely. The incident ignited a firestorm of opinions on social media, with users passionately expressing their views on the matter.

Public Outrage Erupts Over Generous Gift on Popular Television Show

A recent episode of a popular television show has ignited a firestorm of public criticism, with viewers expressing outrage over what many perceive as a lavish and inappropriate use of public funds. The controversy centers around a gift presented on the show, valued at a staggering 50,000 euros, which contrasts sharply with a paltry 20 euro package given in return.

One tweet, which quickly gained traction online, encapsulated the prevailing sentiment: “So the doctor threw 50,000 euros of public money and these had 20 euros in the package? Does he give our money to anyone he likes? 20,000 would have been enough if they were friends of his to give a gift to. Revolting.”

This latest incident is not the first time the show has found itself embroiled in controversy. Its tendency to spark heated debates and public discourse has become a recurring theme, raising questions about the program’s editorial decisions and its responsibility towards its audience.

Public Outrage Erupts Over Generous Gift on Popular Television Show

A recent episode of a popular television show has ignited a firestorm of public criticism, with viewers expressing outrage over what many perceive as a lavish and inappropriate use of public funds. the controversy centers around a gift presented on the show, valued at a staggering 50,000 euros, which contrasts sharply with a paltry 20 euro package given in return.

One tweet, which quickly gained traction online, encapsulated the prevailing sentiment: “So the doctor threw 50,000 euros of public money and these had 20 euros in the package? Does he give our money to anyone he likes? 20,000 would have been enough if they were friends of his to give a gift to. Disgusting.”

This latest incident is not the first time the show has found itself embroiled in controversy. Its tendency to spark heated debates and public discourse has become a recurring theme, raising questions about the program’s editorial decisions and its responsibility towards its audience.


Let’s craft two separate interview segments based on the information:





## Interview 1: Paolo Nutini’s Cinematic Obsession



**Host:** Welcome to Archyde, Paolo! Today, we want to discuss your intriguing connection with the classic Italian film “Soliti Ignoti”.What sparked your interest in this particular film?



**Paolo:** (chuckles) Well, “Soliti Ignoti” has been a favourite of mine since I was young. The humour, the characters, the whole atmosphere… it’s just timeless. When I was developing this project, I wanted to share that love with my fans, maybe give them a new outlook on the film through my own eyes.



**Host:** you’ve created this unique 20 euro package that gives fans a glimpse into your personal interpretation of the film.Can you tell us a bit more about what’s included?



**Paolo:** I can’t reveal too much, I’m afraid! Part of the fun is the mystery, isn’t it? but I can say it’s a blend of my own creative expressions inspired by the film – music, visuals, maybe even some hidden messages.



**Host:** Some people have questioned the price tag, considering it’s quite unique. How would you respond to those who feel it’s too expensive?



**Paolo:** Look, it’s not just about the price. It’s about connecting with people who share my love for this film. It’s about offering something truly unique and personal. For some, that might be worth twenty euros, for others, maybe not. Ultimately, it’s a personal decision.



**Host:** You’ve always been known for pushing musical boundaries,so this project seems like a natural evolution. Do you see yourself exploring more cinematic ventures in the future?



**Paolo:** This project has been such a joy. It’s definitely opened my eyes to new possibilities. Who knows what the future holds? Let’s just say I’m always open to exploring new creative territories.



## Interview 2: Paolo’s Near-Miss on “Soliti Ignoti – The Return”



**Host:** Paolo,welcome back to Archyde! Last night,you had viewers on the edge of their seats during your appearance on “soliti Ignoti – The Return”. Can you walk us through the experience?



**Paolo:** It was intense! I had a great strategy going, knocking those blue packages out one by one. I was feeling confident, especially when I was offered 42,000 euros to walk away.



**Host:** Wow, that’s a lot of money to turn down!



**Paolo:** (laughs) It was tempting, there’s no doubt whatsoever. But I just felt like I was onto something. I had a sense that the 20 euro package could hold something really special.



**Host:** Sadly, it wasn’t meant to be this time.



**paolo:** Yeah, that 20 euro package was a real roadblock.I thought I had a good grasp on the clues, but it just wouldn’t budge. that last round, with the choice between 200,000 euros and the 20 euro package… that was tough.



**Host:** It certainly seemed like a heart-wrenching decision! Looking back, are you happy with your choice?



**Paolo:** I am. I knew it was a gamble, but for me, the thrill of the game and the underdog spirit were worth more than the money. besides, who knows what secrets that 20 euro package might still hold? Maybe one day I’ll crack it open and finally uncover its mystery.

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