2023-07-28 08:55:59
Posted Jul 27, 2023, 7:00 a.m. Updated Jul 28, 2023, 10:55 a.m.
In telecoms, the price war of 2018, when Orange, Bouygues and Free competed in promotions to meet SFR’s “5 euros for life” package, seems a long way off. The game of large-scale communicating vessels is also over, when subscribers left en masse for one or the other, even for a package a few euros cheaper. Faced with inflation, particularly in energy, all operators have increased their prices. According to the Ariase barometer, the average monthly price of a mobile subscription has now reached 19.17 euros, a jump of 20% in one year.
If this increase pulls the turnover upwards, as at Orange, it has also had a perverse effect. The mobile market has “frozen”. In the first quarter, revenues generated by mobile operators only increased by 2.4%… once morest 5.3% at the same time a year ago, according to Arcep, the telecoms regulator. Operators have more difficulty recruiting subscribers, while inflation forces households to arbitrate between all their expenses.
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