The 1Won 2 great awards from the loyalty program competition in the Asia-Pacific region “The Loyalty & Engagement Awards 2021”
The awards received include: Gold Award Branch Best Loyalty Program – Retailer as the best loyalty program in the retail business; and Silver Award สาขา Best Loyalty Program – Launch/Relaunch from the success of the launch of New The 1 PlatformThe 1 (The One) reinforces its leadership in digital lifestyle and the No. 1 loyalty platform in Thailand and Southeast Asia, winning 2 awards from the loyalty program competition in the Asia-Pacific region “The Loyalty & Engagement Awards 2021” The awards received include: Gold Award Branch Best Loyalty Program – Retailer as the best loyalty program in the retail business; and Silver Award สาขา Best Loyalty Program – Launch/Relaunch from the success of the launch of New The 1 Platform
The 1 has transformed from the traditional loyalty system to a modern Loyalty & Lifestyle Platform through Digital Transformation, while elevating the Customer Experience to deliver experiences that fully meet the needs of consumers in the digital era. by launching New The 1 Platform In 2020, under the vision ‘Central of Life Platform’ that integrates the use of Data Insight, MarTech and CRM systems with a customer-centric approach and uses Big Data as the basis for analyzing and understanding customers at a personal level. including laying the technology foundation to create a platform that delivers experiences Personalization for customers and able to connect shopping experience for Central Group and partners seamlessly. Through The 1 application that is the center that collects various experiences for members without the need to carry a membership card anymore.
The 1 is Thailand’s largest loyalty platform. With more than 18 million members nationwide, accounting for more than 25% of the Thai population. and is the driver of CRM and Omnichannel activities for Central retail stores such as Central, Robinson, Super Sports, B2S, Baan and Beyond, CMG Stores, Family Mar T, Central Food Hall, Tops Market, Tops Superstore, Tops Daily, Power Buy, Thai Watsadu, Office Mate and partners outside the Central Group, including more than 2,000 brands within Under The 1 Ecosystem
from the launch New The 1 Platform, enabling brands in the ecosystem to run marketing campaigns to customers more efficiently through The 1 app with Hyper-targeted campaigns and able to deliver experiences that accurately meet the needs of consumers. Right at the right time. The 1 app collects discounts, rewards and content for every lifestyle. along with features that help in shopping both online and offline conveniently and seamlessly, such as transfers – redeem – check points, scan payments, check spending, which The 1 continues to improve the app The 1 relentlessly For the goal of providing the best experience and being Your Everyday Lifestyle Platform for both members and all partner brands in the ecosystem.
The Loyalty & Engagement Awards is the only loyalty competition in the Asia-Pacific region. Organized by MARKETING Magazine annually This is the ninth time to award brands with outstanding marketing campaigns to attract consumers and build brand loyalty. The contest covers an area of 22 countries in South Asia. Southeast Asia, Australia and New Zealand
Download The 1 app at https://go.the1.co.th/UohD/78f4c04 Both on the App Store, Play Store and Huawei AppGallery.
More information about The 1 www.the1.co.th/
Read the Loyalty & Engagement 2021 award announcement here. https://awards.marketing-interactive.com/loyalty-and-engagement-sg/2021-winners/