The Big Book of Digital Marketing (Dunod “Hors collection”, 2023)

2023-11-20 23:00:00
Page 0: Start pages | Page 0: Pierre Launay – Preface | Page 0: Claire Gallic and Rémy Marrone – Introduction | Page 3 to 28: Claire Gallic and Rémy Marrone – Chapter 1. Climate emergency, social justice, culture & digital transformation | Page 29 to 47: Claire Gallic and Rémy Marrone – Chapter 2. Economic models | Page 49 to 68: Claire Gallic and Rémy Marrone – Chapter 3. From strategy to implementation | Page 71 to 91: Claire Gallic and Rémy Marrone – Chapter 4. Personal identity on LinkedIn | Page 93 to 125: Claire Gallic and Rémy Marrone – Chapter 5. The website as the basis of the strategy | Page 127 to 154: Claire Gallic and Rémy Marrone – Chapter 6. Content for your business | Page 155 to 184: Claire Gallic and Rémy Marrone – Chapter 7. Visibility on search engines | Page 185 to 204: Claire Gallic and Rémy Marrone – Chapter 8. Measuring and analyzing website data | Page 205 to 236: Claire Gallic and Rémy Marrone – Chapter 9. E-mail marketing, an acquisition and conversion lever | Page 239 to 267: Claire Gallic and Rémy Marrone – Chapter 10. Speaking out on social networks | Page 269 to 290: Claire Gallic and Rémy Marrone – Chapter 11. Facebook, the historical network | Page 291 to 312: Claire Gallic and Rémy Marrone – Chapter 12. Instagram, enhance your brand image | Page 313 to 333: Claire Gallic and Rémy Marrone – Chapter 13. The TikTok phenomenon | Page 335 to 356: Claire Gallic and Rémy Marrone – Chapter 14. LinkedIn at the service of the company | Page 357 to 371: Claire Gallic and Rémy Marrone – Chapter 15. YouTube and other social media | Page 375 to 395: Claire Gallic and Rémy Marrone – Chapter 16. Trends in online | Page 397 to 424: Claire Gallic and Rémy Marrone – Chapter 17. archyde news on search engines | Page 425 to 446: Claire Gallic and Rémy Marrone – Chapter 18. archyde news on social networks | Page 447 to 465: Claire Gallic and Rémy Marrone – Chapter 19. Influencer marketing | Page 467: Claire Gallic and Rémy Marrone – Conclusion | Page 469 to 472: End pages.
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