The Controversial Ad of Influencer “Khabi” for Saudi Airlines Sparks Outrage and Company’s Immediate Response

2023-07-14 16:21:10

The advertisement of the influencer “Khabi” for Saudi Airlines causes an uproar, and the company deletes it

July 14, 2023

Saudi Airlines was forced to delete a promotional advertisement featuring the world-famous influencer “Khabi Lam” following an uproar on social media. Khabi appeared while explaining to a traveler dressed in Gulf clothing how to use the entertainment means displayed on the passenger screens to order a meal, which many saw as a derogation from the technological culture of the Saudi citizen. After the controversy, the company replaced the video with another of the influencer, Khabi Lam, with a person with Asian features.

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Alexandra Hartman Editor-in-Chief

Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.

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