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<h1>AI's Seismic Shift in Search: Industry Leaders Prepare for Google's New Operating Mode</h1>
<p>Paris, France – July 10, 2024 – The search landscape is on the cusp of a dramatic transformation, and industry insiders are bracing for impact. A highly anticipated roundtable discussion, hosted by Partoo and Eskimoz, is set to unpack the real-world implications of artificial intelligence on SEO, website strategy, and the evolving algorithms of Google. This isn’t just another tech update; it’s a potential paradigm shift for businesses and marketers worldwide.</p>
<h2>The Stakes Are High: Over 2,000 Already Engaged</h2>
<p>Following two successful webinars that drew over 2,000 registrations, Partoo and Eskimoz are taking the conversation to an exclusive, in-person event on July 23rd at Partoo’s headquarters in Paris. The limited-capacity roundtable promises a candid and forward-looking discussion, tackling topics many in the industry are hesitant to address publicly. The event signals a growing urgency to understand how AI, particularly generative AI, is fundamentally altering the rules of the search game.</p>
<h2>Who's at the Table? Experts Weigh In</h2>
<p>Leading the discussion will be Thibault Renouf, CEO of Partoo, a company specializing in local SEO and online presence management. Joining him is Jérémy Lacoste, DG of Eskimoz, a content marketing agency. Two additional, as-yet-unnamed “surprise guests” are expected to add further depth and diverse perspectives to the conversation. This curated group represents a powerful blend of technical expertise and marketing acumen, crucial for navigating the complexities of the AI-driven search revolution.</p>
<h2>Beyond the Buzz: The Real Impact of AI on SEO</h2>
<p>For years, SEO professionals have adapted to Google’s algorithm updates. But AI isn’t just another update; it’s a fundamental change in *how* search works. Traditional keyword-based SEO is becoming less effective as Google increasingly prioritizes semantic understanding, user intent, and AI-generated content. This roundtable aims to move beyond the hype and delve into practical strategies for adapting to this new reality. Expect discussions around the rise of RankBrain and other AI-powered ranking factors, the importance of E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness), and the potential for AI to automate and personalize search results.</p>
<h2>The Historical Context: Google's Evolution and the AI Turning Point</h2>
<p>Google’s journey from a simple search engine to an AI-powered information behemoth has been decades in the making. Early algorithms focused on backlinks and keyword density. Then came Panda, Penguin, and Hummingbird, each update refining the search process. However, the integration of large language models (LLMs) like BERT and now Gemini represents a qualitative leap. These models allow Google to understand the nuances of language and provide more relevant, conversational search results. The roundtable will likely explore how this evolution necessitates a complete rethinking of SEO best practices.</p>
<h2>Networking & Future-Proofing Your Strategy</h2>
<p>The event isn’t just about absorbing information; it’s about forging connections. An aperitif and networking session will follow the roundtable, providing attendees with the opportunity to exchange ideas and collaborate on strategies for navigating the AI-powered search landscape. This emphasis on community reflects the understanding that adapting to this change will require collective effort and shared knowledge.</p>
<p>Interested parties are encouraged to register quickly, as space is limited. Details and registration can be found at <a href="https://lnkd.in/eGnNwSws">https://lnkd.in/eGnNwSws</a>. The future of search is being written now, and this roundtable offers a rare opportunity to be part of the conversation. Staying ahead of these changes isn’t just about maintaining rankings; it’s about ensuring your business remains visible and relevant in a rapidly evolving digital world.</p>