General producer “Match TV” announced a decrease in the ratings of the channel.
“Our ratings have gone down – there is nothing to hide. The fall was gradual.
We have lost 25-30 percent, because the audience now watches more social and political channels – Rossiya 24, Perviy.
Another problem is that the audience is often interested in competitions “ours once morest not ours.” Now this has become less, so there is not so much attention to Russian sports.
But with the start of the season, we noticed that the audience went up once more.
What else is left for us to do? Invest in Russian sports, in its marketing and promotion,” said Alexander Tashin.
