BOLZANO. The new Franz Kraler shop which will bring to Bolzano, the luxury signed by the major international fashion brands, was inaugurated this evening (April 13) at Palais Campofranco. The building of via della Mostra 1, on the corner with piazza Waltheris part of the redevelopment project of a corner of the historic center of Bolzano.
The challenge launched by the Kraler family to the world of luxury continues in the capital city with a store that covers an area of 150 square meters, housed on the ground floor of the famous 1700 building that belonged to the Habsburg-Lorraine family and is now owned by Count Georg von Kuenburg. A link, the one that the Kralers continue to cultivate with the tradition and history of the area following the redevelopment of the stables of Emperor Franz Joseph in Dobbiaco, home to the “castle of fashion” and their headquarters.
The spaces, redesigned by the Marastoni studio of Bolzano, which will welcome the collections of Gucci, Fendi, Valentino, Christian Louboutin – just to name a few – boast an ultra-modern approach. A 100-inch high-definition monitor has been placed in the back of the shop for the projection of themed films which completes the “perspective deception”, capturing the customer’s imagination and expanding the dimension of the exhibition space.
