TyC Sports pays tribute to Diego Armando Mardadona with an emotional commercial that embraces the memory of 10 in every corner of the world where he shone
Diego Armando Maradona passed away on November 25 in Tigre (Argentina) and the world of football was dressed in mourning to pay tribute to one of the best players in the history of the beautiful game. Now, a few days after his death, TyC Sports is honoring the memory of 10 with a sports commercial spot showing every corner of the world where the legend shone.
“Diego’s departure makes us feel in a kind of endless duel, generates a wound impossible to heal. As a sports brand we had the need to share what we feel with the public, to embrace them and let them know that at TyC Sports we also feel that a part of us is going with it “, has expressed Mariano Malvasio, Marketing Manager of TyC Sports.
Together with Mercado McCann they present ‘A Last Goodbye’, a tribute to Diego Armando Maradona, represented in nothing more and nothing less than in an Aztec ball, taking a trip around the world, to have his own farewell in a spot produced by Double A, filmed by Santiago Charriere and set to music by Leo Sujatovich.
“Like many Argentines, we feel like telling Diego how much we are going to miss him. But as soon as we consider with the TyC Sports team to make a farewell spot for him, we set out to find the right tone, a message that strikes a chord, feel honest, caring and respectful, first and foremost. We know that in these days there were many tributes to Diego, but in any case we felt that one was missing, neither more nor less important, but it was key in this story “, have commented Juampi Lufrano and Nico Massimino, DGC’s of Mercado McCan
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Advertiser: TyC Sports.
Title: One last goodbye.
Agency: McCann Market.
Creative General Directorate: Juan Pablo Lufrano, Nicolás Massimino.
Head of Art: Alejandro Isturiz.
Account Group Director: Agustín Castellanos.
Accounts director: Sofia Iannuzzi.
Strategy Director: Pilar Echeverría.
Digital Director: Silvia Molina.
Production manager: Agustín Borgognoni.
Producer: THE DOUBLE.
Director: Santiago Charriere.
CEO: José Arnal.
Executive producer: Adrián Aspani.
General Producer: Marco Pilosio.
Production LADOBLE Spain: Rodrigo Lema.
Production LADOBLE Mexico: Nicolás Spinosa.
Color: Lu Larrea.
Post Coordinator: Luis Staffolani.
Mounting: Mauro Carpinacci.
Music: Club Atlético Sujatovich.
Sound: Porta Study.
Responsible for the client: Mariano Malvasio, German Vago and Daniela Gaspar.
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