© Provided by Yabiladi
The Moroccan National Tourist Office (ONMT) announced on Monday the launch of a “Light Tour” tour in three strategic cities: Paris, London and New York. Accompanied by a delegation of Moroccan tourism professionals, Adel El Fakir, general manager of the ONMT will thus set out to meet travel prescribers, tour operators, airline managers and opinion leaders.
On May 17, the delegation will travel to Paris to meet French decision-makers, then on May 18 to London to meet with British decision-makers. Finally, the delegation will travel to New York on May 19 to meet with American decision-makers. The “Light Tour” thus comes in the continuity of the unprecedented deployment of the international campaign “Terre de Lumière” and thus confirms the aggressive commercial and promotional approach of the ONMT whose objective is that Morocco quickly recovers its position before the crisis. .
“We are continuing our work to promote and market Morocco as a destination. In the followingmath of the international campaign, it was important for us to keep up the pressure on international influencers and also to fully involve Moroccan professionals in this operation to promote the destination which is first and foremost theirs” , said Mr. El Fakir.
The delegation will be composed in particular of Hamid Bentahar, president of the National Confederation of Tourism, Lahcen Zelmat, president of the National Federation of the hotel industry, Mohamed Semlali, president of the National Federation of Travel Agencies as well as several presidents of Regional Councils tourism.
