The owners of Grand Frais to conquer Paris

A year ago, they launched Mon-marché.fr, which delivers the brand’s fresh products to Parisians.

Building on their success in the regions, the owners of Grand Frais set out to conquer Paris. Prosol, the brand’s fruit and vegetable branch, alone valued at over 3 billion euros, launched Mon-marché.fr, an e-commerce offer for fresh produce a year ago.

It is Denis Dumont, founder of Grand Frais, who is at the origin of this new variation of the brand. “In the beginning, there was above all the desire to set up in Paris, explains Gilles Raison, Managing Director of Mon-marché.fr. But stores of 2,500 m2 like those of Grand Frais are not profitable in the capital given the prices of real estate. At the same time, home delivery was booming. Hence the idea of ​​offering the Grand Frais offer in home delivery.Gilles Raison is well placed to seize the potential of the market. In another life, he was the boss of JustEat, a specialist in home meal delivery. For him, the delivery of groceries

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