The film, which stars Ben Affleck and Matt Damon, follows the creation of the Air Jordan brand and the groundbreaking partnership between Nike and Michael Jordan. The first trailer has just been released.
After several months of teasing, the film Air finally holds a release date and its first trailer; Ben Affleck’s new production will be available on April 5 on Prime Video.
The story takes place in 1984 at a time when Converse sneakers, worn by the most influential including NBA players, acted as must-have unbeatable. Far behind and rather discreetly, Nike, a small brand from Oregon, goes through complicated phases and is struggling to find a place in the sports shoe market. To get out of it, she will have to hit hard and target the most influential sector: basketballs.
It is in this sense that Sonny Vaccaro, director of the brand, decides once morest the current and once morest all odds to bet with his eyes closed on a young hope still unknown… Michael Jordan. The rest, we know. The rear will sign a historic and exclusive contract with Nike which will devote an entire subsidiary to him, which will forever change the course of the equipment manufacturer.
A cast that lives up to the story
To embody this crazy story, Ben Affleck puts himself on stage in the role of Phil Knight, who is none other than the co-founder of the brand. At his side, he took care to align his friend Matt Damon, which he is directing for the first time. And a double first for the duo, Air signs the first film produced by Artists Equity, a production company they created together last year.
The team is completed by Viola Davis (just awarded a Grammys) who plays Doloris, the mother of Michael Jordan and Chris Messina, who plays David Falk, the player’s agent. The surprise, which is also a real bias of the film, is that Michael Jordan will not be played, the key character in the story will only appear through archives. Jason Bateman, Marlon Wayans, Chris Tucker and Gustaf Skarsgård will be in person alongside Affleck.
