A few years ago, thanks to the activated charcoal trend, food mightn’t be black enough, but now things are apparently getting brighter in the kitchen: food is now increasingly glowing purple in social networks. The reason for this is the increasing awareness of a purple root, which is considered a specialty in the Philippines and is reminiscent of a dyed sweet potato. Ube, a type of yam packed with vitamins A, C and E and antioxidants, has been making waves on Instagram for quite some time.
