2023-09-27 19:16:03
Following the cycle of life, young people will soon enter professional life. The TikTok generation will shake up this sector according to certain studies.
Young adults are completing their studies. They will now experience the professional field. These profiles have new habits, with the evolution of technology. They are nicknamed “TikTok generation”, alluding to the social network of the same name. GlobalData, a company specializing in analytics and data, conducted a very serious study. According to these experts, this generation will shake up the world of work.
An emergence of the influence sector with the TikTok generation
Social networks occupy the center of young people’s activities. This trend has been growing for 10 years now.
The TikTok generation is having a huge impact on the evolution of the digital age. Indeed, they are the new consumers of online habits. In addition, the majority follow “influencers” on different social networks. This sector has also gained popularity thanks to reality TV, TikTok, Instagram and Snapchat.
The so-called “influencers” flaunt their wealth and their 6-figure salaries. And the TikTok generation is borrowing this trend. She concluded that creating content makes you rich, without much effort.
However, only a select few can make so much money from the influence industry. Others should follow the classic method to drill. An awareness challenge is required.
A radical change in the way of working
Within 3 years, the TikTok generation will represent 27% of assets in the professional world according to Forbes. More than $8.5 trillion in assets will also be available to these profiles. And these statistics will increase as the “baby boomers” retire. There will then be enough room for young people.
Some representatives of this generation were interviewed by journalists. The majority no longer want to adopt the current way of working. More flexibility regarding schedules to improve the well-being of employees. 59% of respondents are in favor of this reform. Young people prioritize remote work in the face of considerable remuneration. Teleworking is a goal for 53% of them.
Moreover, some young people no longer trust the current system. With waves of layoffs, burn-out, and other professional illnesses, they prefer to enjoy their lives.
The quest for consistency, a particular objective of the TikTok generation
Financial remuneration matters little to the TikTok generation. To flourish, these young people are looking for other criteria. THE company values as well as career development are part of the conditions for applying. Some also place a point of honor on the missions entrusted.
For others, a fulfilling job must align motivation, stimulation, and utility tasks for society.
Gender is at the top of the list. Some students advocate gender equality above all.
Either way, businesses must make changes to meet these criteria. Indeed, the TikTok generation will be the masters on board in a few years. An inevitable situation for the labor market
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