Popo Land: Clean Country’s Pet Paradise Boosts Seoul Garden Expo Attendance – Archyde
SEOUL, SOUTH KOREA – October 26, 2023 – A unique blend of nature, relaxation, and pet-friendliness is drawing record crowds to the Seoul International Garden Expo. Popo Land, a specially designed garden created by South Korean hygiene product giant Clean Country, is proving to be a major attraction, contributing to a 205% increase in visitors compared to the same period last year. This breaking news highlights not only a successful public space but also a savvy business move by Clean Country as they expand into the booming pet care market.
A Haven for Pups and Their People
Located in Boramae Park, Popo Land isn’t just a patch of grass. Spanning 400 square meters (approximately 121 pyeong), the garden features curved promenades made of soft, dog-friendly urethane, shallow hills for gentle exploration, and carefully selected shrubs that appeal to canine senses. The design incorporates purple accents – a nod to Clean Country’s ‘Popomong’ pet brand – and even includes paw-print motifs embedded in the walkways. A dedicated “forest fragrance garden” stimulates dogs’ sense of smell, promoting both enjoyment and well-being.
“It’s wonderful to have a space where I can enjoy the fair *with* my dog, not just leave him at home,” shared a visitor, a housewife in her 50s, who discovered Popo Land while attending the Expo. This sentiment echoes the growing demand for pet-inclusive spaces and experiences.
Clean Country’s Paw-some Expansion
Clean Country, traditionally known for its life hygiene products like toilet paper, wet tissues, and diapers, launched Popomong in July 2023. The brand focuses on mild, safe, and hypoallergenic pet care products, leveraging the company’s existing expertise in sensitive skin formulations. Popo Land serves as a tangible extension of the Popomong brand, offering a direct, immersive experience for potential customers.
The garden isn’t just a static attraction. From May 22-25, Clean Country hosted a four-day citizen participation program, offering visitors the chance to experience Popo Land firsthand, participate in prize giveaways, and interact with the Popomong brand. This proactive engagement strategy is clearly paying off, driving foot traffic and building brand loyalty.
Beyond the Garden: The Pet Care Market Boom
The success of Popo Land and the Popomong brand comes at a time of significant growth in the global pet care industry. Driven by increasing pet ownership and a growing trend towards “pet parenting,” the market is projected to continue its upward trajectory. Clean Country’s strategic move to diversify into this sector positions them for long-term success.
Analysts are watching Clean Country (004540, KOSPI) closely. The company’s stock price currently sits at 2,025 KRW (as of October 26, 2023), and the expansion into pet care is seen as a positive indicator of future growth potential. The ability to leverage existing quality control expertise from their hygiene product line into a new, high-demand market is a key strength.
As the Seoul International Garden Expo continues to attract visitors – exceeding 8 million as of late September – Popo Land stands as a shining example of how innovative thinking and a focus on customer experience can drive both public engagement and business success. It’s a space where happy footprints are indeed being left in nature, and a clear signal that Clean Country is making a significant mark on the pet care landscape.
Stay tuned to Archyde for continued coverage of the Seoul International Garden Expo and the evolving pet care market. Explore our business section for more insights into emerging trends and investment opportunities.
