ThreatLocker Recognizes Top Employees with Luxury Cars and Free Trips for Outstanding Helpfulness

Cybersecurity Firm ThreatLocker Drives Retention with Luxury Car Rewards and All-Expenses-Paid Trips

Orlando, FL – December 4, 2025 – In a fiercely competitive talent market, particularly within the booming cybersecurity industry, companies are increasingly seeking innovative ways to attract and retain top employees. ThreatLocker, an Orlando-based cybersecurity firm with a global presence, is taking a unique approach: awarding luxury vehicles – valued up to $173,000 – to its most collaborative and high-performing workers.

The company, which employs approximately 700 people across offices in Orlando, Dublin, Dubai, and Australia, identifies recipients through a monthly voting system.Employees nominate colleagues for being the most helpful, and managers select top performers. Thes votes are tallied, and the two individuals with the highest combined scores receive a car at the annual holiday party.

Originally implemented in 2021 as a reward for top performance, CEO Danny Jenkins quickly realized the system fostered unhealthy competition. Recognizing the critical importance of teamwork in the 24/7 nature of cybersecurity – where average customer support issue resolution time is just 23 seconds – the focus shifted to rewarding collaboration.

“Everything we do is with this matter of urgency,” Jenkins explained. “So if you don’t have this teamwork where people are willing to get on a call at 2 a.m.in the morning and help each other and collaborate, then it doesn’t work.”

The strategy appears to be working. ThreatLocker has avoided layoffs and is currently hiring 40-50 people per month, fueled by the surge in demand for cybersecurity professionals driven by advancements in AI. Jenkins acknowledges the ongoing challenge of rapid onboarding but emphasizes the value of retaining existing talent.

Beyond the headline-grabbing car rewards, threatlocker invests in recognizing a wider range of contributions. Runner-ups for the

How does ThreatLocker’s emphasis on “helpfulness” as a reward metric differentiate its employee recognition program from traditional performance-based incentives?

A Culture of Recognition: ThreatLocker’s unique Employee Rewards Program

ThreatLocker, a leading endpoint detection and response (EDR) provider specializing in request control and zero trust security, has gained attention not onyl for its innovative cybersecurity solutions but also for its exceptionally generous employee recognition program. Unlike typical bonuses or gift cards,ThreatLocker rewards its top-performing and most helpful employees with meaningful incentives – luxury vehicles and all-expenses-paid trips. This approach reflects a core company value: prioritizing and celebrating the individuals driving its success.

The “Helpfulness” Metric: Beyond Sales and Performance

The rewards aren’t solely tied to revenue generation or traditional performance indicators. ThreatLocker specifically recognizes helpfulness. This encompasses a broad range of contributions, including:

* Remarkable Customer Support: Going above and beyond to assist clients with implementation, troubleshooting, and maximizing the value of ThreatLocker’s platform.

* Internal Collaboration: Mentoring colleagues, sharing knowlege, and fostering a positive and productive work environment.

* Product Advancement: Providing valuable feedback to the development team, identifying bugs, and suggesting enhancements to the ThreatLocker software.

* Community Engagement: Actively participating in online forums, webinars, and industry events to educate and support the broader cybersecurity community.

This focus on helpfulness underscores ThreatLocker’s commitment to building a strong internal culture and delivering exceptional customer experiences. It’s a deliberate strategy to incentivize behaviors that benefit both the company and its clients.

Recent Rewards: Cars and Destinations

In late 2023 and continuing into 2024, ThreatLocker publicly acknowledged several employees who earned these coveted rewards. while specific details regarding individual recipients are kept confidential, the company has showcased the types of rewards given:

* Luxury vehicles: Several employees received fully paid-for luxury cars, including models from brands like Tesla and Porsche.

* International Travel: All-expenses-paid trips to destinations like Hawaii, Italy, and the Maldives were awarded to employees demonstrating consistent and impactful helpfulness.

* Experiences: Beyond travel,rewards have included exclusive experiences like VIP access to sporting events and concerts.

These aren’t one-time occurrences; threatlocker has indicated this is an ongoing program designed to continually motivate and appreciate its team.

The Impact on Employee Morale and Retention

Industry experts suggest that such a program has a significant positive impact on employee morale and retention. In the competitive cybersecurity landscape, attracting and retaining top talent is crucial. ThreatLocker’s approach offers a compelling differentiator.

* Increased Motivation: The potential for ample rewards incentivizes employees to consistently strive for excellence and prioritize helpfulness.

* Stronger Company Loyalty: Feeling valued and appreciated fosters a sense of loyalty and commitment to the organization.

* Reduced Turnover: A positive work environment and attractive rewards package contribute to lower employee turnover rates.

* Enhanced Employer branding: ThreatLocker’s unique program generates positive publicity and enhances its reputation as a desirable employer.

ThreatLocker’s Zero Trust Philosophy Extends to its Workforce

Interestingly, this approach mirrors ThreatLocker’s core security philosophy of “never trust, always verify.” By consistently recognizing and rewarding positive contributions, the company is essentially verifying and reinforcing desired behaviors within its workforce. This creates a virtuous cycle of helpfulness, innovation, and customer satisfaction.

what This Means for ThreatLocker Customers

Ultimately,ThreatLocker’s investment in its employees translates to a better experience for its customers. Highly motivated and well-supported employees are more likely to provide:

* Faster response Times: Dedicated support teams equipped to quickly address customer inquiries and resolve issues.

* Expert Guidance: Learned professionals who can provide expert guidance on ThreatLocker implementation and best practices.

* Continuous Improvement: A commitment to ongoing product development and innovation based on customer feedback.

The Future of Employee Recognition in Cybersecurity

ThreatLocker’s innovative rewards program is setting a new standard for employee recognition in the cybersecurity industry. it demonstrates that investing in people is not just a feel-good initiative but a strategic business imperative.As the demand for skilled cybersecurity professionals continues to grow, companies that prioritize employee appreciation and create a positive work environment will be best positioned to attract and retain the talent needed to stay ahead of evolving threats. The discussion on reddit (https://www.reddit.com/r/msp/comments/s8ucux/who_has_rolled_out_threatlocker_and_what_are_your/) highlights the complexity of implementing ThreatLocker, further emphasizing the value of a highly skilled and motivated support team.