TikTok It is the application that has had exponential growth and, during the first three months of this 2022, reached 3.5 billion downloads.
This figure is the result of a study carried out Sensor Towerwhere it stands out that the Chinese application increased by 200%, since during the same period but in 2020, it reported 1,500 million downloads in the App Store and the Play Store.
The application of Chinese origin and which was launched in 2016, is the first application, which is not owned by Meta (Facebook, Instagram)to reach those numbers. No other has managed to exceed the number of downloads that TikTok is getting in this quarter since 2018.
only in the App Store, TikTok was downloaded regarding 70 million times globally during the first quarter of 2022. A large part of those downloads were made from iPhones and iPads.
It is worth noting that although the application has been banned in India since 2020, it has seen an 11% growth in Asia following each quarter.
While in the United States, TikTok It is the application with the highest number of downloads since the first quarter of 2021.
Although TikTok is the queen of downloads, those belonging to Meta, de Mark Zuckerbergremains among the first places.
Although the number of downloads of Instagram has been falling 7% quarter over quarterthis managed to stay with the second position registering its second best figure since 2014 for this quarter.
Apps with the most downloads during the first quarter of 2022
- TikTok
- Telegram
- Shopee
- Snapchat
- Messenger
- CapCut
- Spotify
- Zoom
Tips for learning how to use TikTok
How to make a photo slideshow
A picture can be worth a thousand words, but sometimes even that is not enough. If you need multiple images to tell a complete story, put them together in a TikTok slideshow.
- Play the plus sign in the main feed to create a new video.
- Toca Load at the bottom left of the screen.
- Select as many photos or videos as you want to include.
- Añade sonidos, text or stickers, touch effects to adjust transitions and times.
- Toca Following to go to the post screen.
How to do voice effects
Do you think your video would be better if it was narrated by a squirrel or a robot? Welcome to the club. TikTok voice effects will transform your explanations into ideal comedy material.
- Play the plus sign in the main feed to create a new video.
- Press the record button to make your video.
- On the recording screen, touch the popcorn to go to the editing screen.
- On the right side of the screen, tap voice effects.
- Choose the effect you want to apply to the original audio.
How to use the green screen effect
The green screen is to TikTok what a good knife is to a chef: a basic and indispensable tool. With this effect you can instantly transform your background without resorting to a sophisticated film studio.
- Play the plus sign in the main feed to create a new video.
- Toca effects at the bottom left of the screen to see the effects menu.
- Here you have two options:
- To use an image as a background choose the orange icon with two photos.
- To use a video as a background, choose the green icon with the video and the up arrow.
- Choose the image or video you want to use, and then touch the record button to film yourself superimposed on this background.
- To add additional clips with new backgrounds, simply repeat the process, apply the effect, and record. TikTok will put all the videos together.
- When you finish filming, touch the popcorn to go to the editing screen.
- Apply additional filters, voice effects or voice over and when you’re happy with the result touch Following to go to the post screen.
How to make fun transitions
TikTok has built-in transitions that you can use on the editing screen to visually connect one video or scene to another.
But TikTok is also full of people who have come up with their own creative visual tricks to combine their videos: the “snap”, the “camera cover” and many more. And it’s easier than it seems!
- Record the first part of your video and end at the “transition moment” (i.e. the snap, palm covering the camera, etc.)
- Remember where you finished the video so you can start the next one at exactly the same point.
- Make the change you want… a new location, a new outfit, a different make-up…
- Record another video starting in the same position where you finished the previous video. The hands placed in snap, the palm of the hand covering the lens.
- Touch the check mark to go to the editing screen.
- Here, you can trim the videos to further refine the effect if needed.
Tip pro: You can use the timer and a tripod or ring light to record hands-free.
5. How to add subtitles
Adding subtitles is not only a great idea to grab the attention of those who are watching TikTok without sound, it also makes your content accessible to the hearing impaired.
- On the edit screen, tap Text at the bottom of the screen.
- Customize the font, alignment, color, and style, and drag the text to where you want it to appear.
- Touch the text and the option will appear Set duration.
Toca set duration and determine when you want the text to appear and for how long using the slider bar at the bottom of the screen.