TNT Sports to broadcast 2025 Tour of britain Alongside ITV
Table of Contents
- 1. TNT Sports to broadcast 2025 Tour of britain Alongside ITV
- 2. Expanding Coverage for a National Cycling event
- 3. A Growing Partnership
- 4. The Evolution of Cycling Broadcast Rights
- 5. Frequently Asked Questions about the Tour of Britain Broadcast
- 6. What impact will TNT Sports’ exclusive broadcasting rights have on the viewership and accessibility of the Tour of Britain?
- 7. TNT Sports Secures Second Tour of Britain Broadcasting Rights with British Touring Cars Club
- 8. The Deal: Key Terms and Coverage
- 9. What This Means for Cycling Fans
- 10. The Broader Implications for Sports Broadcasting
- 11. A Look Back: TNT Sports & The 2024 Tour of Britain
London, United Kingdom – TNT sports has been confirmed as a domestic broadcaster for the 2025 edition of the Men’s Tour of Britain, substantially expanding the event’s television coverage. The agreement will see live coverage of the six-stage race transmitted across TNT Sports’ linear channels from September 2nd to 7th.
In addition to linear broadcasts, the action will also be available via live streaming on Finding+, the platform operated by Warner Bros. Discovery (WBD), the parent company of TNT Sports. This dual-platform approach aims to reach a broader audience of cycling enthusiasts.
Expanding Coverage for a National Cycling event
This latest deal supplements the existing broadcasting agreement with ITV, the UK’s commercial free-to-air broadcaster, adn its streaming service, ITVX.ITV has a longstanding relationship with the Tour of Britain, having broadcast the event for the past 13 consecutive years and 17 editions overall since 2008.
Scott Young, Executive Vice President at WBD Sports Europe, emphasized the company’s commitment to cycling and local storytelling, stating, “While our cycling coverage is global, we are passionate about telling local stories for the widest possible audience.” He further highlighted TNT Sports’ role as “the home of cycling in the UK and Ireland,” expressing excitement about partnering with British Cycling to showcase the event.
A Growing Partnership
The women’s edition of the Tour of Britain, which concluded in June, was previously broadcast by the BBC, the UK’s public-service broadcaster. British Cycling assumed organizational obligation for both the men’s and women’s events last year, following the termination of a licensing agreement with SweetSpot.
In May of the previous year, Lloyds Banking Group secured the title sponsorship for the Tour of Britain events, establishing a long-term commercial partnership with British Cycling.
| broadcaster | Platform | Coverage |
|---|---|---|
| TNT sports | Linear Channels & Discovery+ | Live Coverage (Sept 2-7) |
| ITV | ITV & ITVX | Live Coverage (13th consecutive year) |
| BBC | Various | Women’s Tour of Britain Coverage (June) |
Did You Know? The Tour of Britain has been a staple in the UK sporting calendar as 1951, though it underwent several iterations and names before becoming the established event it is indeed today.
Pro Tip: Keep an eye on the official tour of Britain website for detailed stage routes, rider lists, and event updates as the race approaches.
As interest in cycling continues to surge across the United Kingdom, the expanded broadcast coverage promises to bring the excitement of the Tour of Britain to a wider audience than ever before.The race is expected to draw significant viewership across all platforms.
The Evolution of Cycling Broadcast Rights
The landscape of sports broadcasting is constantly evolving, with streaming services increasingly challenging customary television models. the Tour of Britain’s multi-platform broadcasting deal with TNT Sports and ITV reflects this trend. Over the last decade, we’ve seen a significant rise in the value of sports rights, driven by increased demand from both viewers and advertisers. According to Statista, the UK sports broadcasting market was valued at approximately £7.2 billion in 2023,and is projected to grow in the coming years.
This shift has also led to more creative distribution strategies,such as the hybrid approach adopted by the Tour of Britain,which aims to maximize reach and engagement by offering content on both linear channels and on-demand platforms. the appeal of cycling as a sport also continues to grow. recent reports from British Cycling show a 30% increase in recreational cyclists as 2020.
Frequently Asked Questions about the Tour of Britain Broadcast
- What channels will TNT Sports be broadcasting the Tour of Britain on? TNT Sports will air the race on its linear television channels.
- Will the Tour of Britain be available to stream live? Yes, it will be streamed live on the Discovery+ platform.
- How long has ITV been broadcasting the Tour of Britain? ITV has broadcast the event live for 13 consecutive years.
- Who organizes the Tour of Britain now? British Cycling has been the organizer as last year.
- Where can I find more information about the Tour of Britain? Visit the official Tour of Britain website for all the latest details.
- What is the significance of this broadcasting deal for cycling in the UK? It widens the reach of the sport to more potential viewers, fostering growth in participation and interest.
- Is there a cost to watch the Tour of Britain? access depends on your existing subscriptions to TNT Sports or ITVX.
What impact will TNT Sports’ exclusive broadcasting rights have on the viewership and accessibility of the Tour of Britain?
TNT Sports Secures Second Tour of Britain Broadcasting Rights with British Touring Cars Club
TNT Sports has significantly expanded its motorsport coverage by securing the broadcasting rights for a second consecutive Tour of Britain cycle race. This partnership with the British Touring Cars Club (BTCC) builds on the success of their initial collaboration, promising fans comprehensive coverage of the UK’s premier cycle race. This article details the specifics of the deal, what it means for viewers, and the broader implications for sports broadcasting in the UK.
The Deal: Key Terms and Coverage
The agreement, finalized in late August 2025, grants TNT Sports exclusive live and on-demand broadcasting rights across its platforms. This includes:
Live Coverage: Every stage of the Tour of Britain will be broadcast live on TNT Sports, offering real-time action for cycling enthusiasts.
On-Demand Access: Races will be available to stream on-demand via the discovery+ app, allowing viewers to catch up on missed stages or re-watch key moments.
Digital Platforms: Extensive coverage will also be available on TNT Sports’ digital platforms, including live blogs, stage updates, and rider profiles.
Highlights shows: Dedicated highlights shows will condense the action for those who prefer shorter viewing experiences.
BTCC Synergy: Leveraging the existing relationship with the british Touring Cars Club allows for cross-promotion and potential bundled subscription offers.
This expanded coverage represents a significant investment in cycling by TNT Sports, signaling a growing demand for the sport amongst UK viewers. The Tour of Britain broadcasting rights are now a key component of their sports portfolio.
What This Means for Cycling Fans
The TNT Sports deal offers significant benefits for fans of the Tour of Britain and cycling in general:
Increased Accessibility: Wider availability across multiple platforms makes the race more accessible than ever before.
Enhanced Viewing Experience: TNT Sports’ production quality promises a high-definition, immersive viewing experience.
Expert Commentary: Viewers can expect insightful commentary from cycling experts, providing analysis and context throughout the race.
Behind-the-Scenes Content: Exclusive behind-the-scenes footage and interviews will offer a deeper look into the world of professional cycling.
Expanded Digital Engagement: Interactive features on digital platforms will allow fans to engage with the race in new and exciting ways.
Fans searching for how to watch the Tour of Britain will find TNT Sports the primary destination.
The Broader Implications for Sports Broadcasting
This partnership highlights several key trends in the sports broadcasting landscape:
Streaming Dominance: The increasing importance of streaming platforms in delivering live sports content. Discovery+ is central to TNT Sports’ strategy.
Bundled Subscriptions: The potential for bundled subscription offers, combining access to multiple sports and events. The BTCC partnership is a prime example.
Niche Sport Growth: The growing demand for coverage of niche sports, such as cycling, driven by increasing participation and fan engagement.
Exclusive rights Deals: The trend towards exclusive broadcasting rights deals, as broadcasters compete for premium sports content. Sports broadcasting rights are becoming increasingly valuable.
* Digital Fan Engagement: The importance of engaging fans through digital platforms, offering interactive features and exclusive content.
A Look Back: TNT Sports & The 2024 Tour of Britain
TNT Sports’ initial foray into Tour of Britain broadcasting in 2024 was met with positive reviews. Viewership figures saw a noticeable increase compared to previous years, attributed to TNT Sports’ comprehensive coverage and engaging presentation. Key highlights included:
- Drone Footage: Innovative drone footage provided stunning aerial views of the race routes.
- Rider Tracking: Real-time rider tracking technology
