Jean Paul Gaultier’s “naked dress” boosts Google searches by +430%

The dress that undresses the stars ? The naked dress jean paul Gaultier by Lotta Volkova who gets naked, and raises the temperature. Presentation.

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The fashion trend is “bare clothes”

On June 6, Kylie Jennerthe youngest billionaire in history according to Forbesand the most followed personality on instagramblew up the counters under a carousel of photos of her… Molded in a nipple print bikini top gone viral. In total ? Nearly 13 million likes and more than 80,000 comments under this same publication. Something to make the fashion headlines and praise the eccentrically successful capsule collection uniting jean paul Gaultier and Lotta Volkova.

As if by magic, that of social networks, and almost instantly, the trompe l’oeil swimsuit worn by Kim Kardashian’s half-sister led to a huge stock sell-off. But what would be such a success without a “Scandal” ?

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The nipple print bikini worn by Kylie Jenner at the heart of the “Scandal”

The object of the crime fashion ? The brand The TaTa Top based in Chicago, accuses the French stylist of having plagiarized his patented bikini sold for $35, against a luxury version signed Jean Paul Gaultier. Accusations then divided the crowd. If the American company puts the creator in overhang, it hastened to specify to pay “$3 from each sale to charity” and to emphasize being inclusive and belonging “to the LGBTQIA community.”.

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Jean Paul Gaultier’s “naked” dress is the 3rd most clicked women’s fashion article on Google

On Google, there is a fashion piece that is doing well. We have named: The Naked dress. Sketched by Lotta Volkova for Jean Paul Gaultierthis bodycon dress goes bare and pays homage to the collections SS96 et 84 of the Parisian luxury house.

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The feat? According to the quarterly ranking of the platform Lustsearches for “naked” fashion items skyrocketed by +430% over the past three months. Out of simple curiosity, or to buy some, Internet users have unknowingly elected naked clothes as a 2.0 fashion trend.

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The Naked dress Jean Paul Gaultier in 1984

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The Naked dress by Jean Paul Gaultier x Lotta Volkova embodies a new trend

Thus, after the transparent dress which hit the modosphere with full force last spring, comes the turn of the Naked Dress Jean Paul Gaultier to reappear. Thought by Lotta Volkova to highlight the stylistic heritage of “fashion’s enfant terrible”, the nude dress depicts the image of a full female body from head to toe.

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All this while adapting to different skin tones, ranging from lighter to darker skin to play tone on tone.

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A singular aesthetic allowing to superimpose a naked body on a dressed body, which is as unanimous as it is controversial.

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A dress that shocks as much as it seduces

To push the audacity to the limit, last May, a young woman had fun strolling through the streets of London, dressed in this same bare trompe-l’oeil print dress. An improvised parade far from going unnoticed.

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The naked dress: the star of the stars on the red carpet

Against all odds, the naked dresses have never left the red carpet. Worn many times discreetly or ostentatiously by celebrities, the nude dresses cause a sensation each time they appear.

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Au Met Gala 2022, Kim Kardashian succumbed to the fashion trend by sporting the yet untouchable translucent dress worn by Marilyn Monroe in 1962.

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For her part, her youngest Kendall Jenner was also trying her hand at naked clothes at the Met Gala 2021, in an openwork Givenchy dress by Matthew M. Williams. Just like Megan Fox, who appeared in a transparent embroidered dress Muggles by Casey Cadwallader at the 2021 MTV Video Music Awards. Much more than a trompe-l’oeil, the naked dress overcome boredom.

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Y/Project fall-winter 2022-2023 by Glenn Martens

Inspired by his stylistic fencing master for whom he worked, Belgian designer Glenn Martens paid homage to Jean Paul Gaultier through his fall-winter 2022-2023 collection for Y/Project.

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The Naked dress Jean Paul Gaultier by Lotta Volkova

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The Naked dress Jean Paul Gaultier by Lotta Volkova

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