Together for Safe Celebrations: Uber Partners with AB InBev India to Enhance Responsible Festive Mobility in India

Uber and AB InBev Partner to Enhance Festive Safety with Discounted Rides

Published: October 17, 2025

New Delhi, India – october 17, 2025 – Uber and AB InBev India have announced a collaborative initiative, dubbed “Your Night, Our Ride,” designed to encourage responsible behavior and secure transportation options during the upcoming festive season. The program, which commenced on October 16th and continues until November 10th, seeks to reward individuals who prioritize safety when making their travel arrangements.

Campaign Details and Participating Venues

The initiative will be rolled out across 100 popular establishments, encompassing pubs, bars, and restaurants in key metropolitan areas including Bengaluru, New Delhi, Gurugram, and Noida. Participating venues include renowned locations such as One8 Commune, Paul, Chili’s, Cafe Delhi Heights, and 1522.

Customers utilizing Uber to reach these partner locations will have access to exclusive discounts on selected beverages. Conversely, those requiring transportation home can benefit from reduced Uber fare rates when departing from participating establishments.

City	Approximate Participating Venues
Bengaluru	25
New Delhi	25
Gurugram	25
Noida	25

Did You Know? According to the National highway Traffic Safety Administration, drunk driving-related fatalities account for roughly 30% of all traffic deaths in the United States.

Executive Statements

Shiva Shailendran, Director of Consumer Growth at Uber India and South Asia, emphasized the program’s core objective: “Through this campaign, we aim to establish choosing a safe ride home as both a responsible and rewarding practice. We want to assure people that they can fully enjoy the festive season without anxieties concerning their safe return, and we’re collaborating with AB InBev to facilitate that peace of mind.”

Anasuya Ray, Vice President of Corporate Affairs at AB InBev India, added, “Festive moments are most cherished when they’re both secure and memorable. We firmly believe that responsible choices are at the heart of any festivity, and this partnership with Uber embodies that belief by delivering safer mobility options throughout the festive period. This effort builds upon our worldwide ‘Cheers to Moderation’ campaign, reinforcing the importance of thoughtful decisions and responsible conduct.”

Consumer Sentiment on Safe Mobility

Prior to the campaign launch,Uber conducted a consumer survey to gauge public perception regarding responsible social conduct and safe travel options. The results indicated that a notable majority – 92% of respondents – consider impaired driving to be a “very risky” or “extremely risky” behavior.

Pro Tip: Always plan your transportation in advance, especially during the holidays, to avoid the temptation of driving under the influence.

The Growing Emphasis on Responsible Consumption

The collaboration between Uber and AB InBev represents a growing trend among corporations to actively promote responsible consumption and safety during celebratory periods. Industry analysts predict similar partnerships will become increasingly common as companies seek to align their brands with socially conscious initiatives. This emphasis on safety also reflects broader public health concerns and the ongoing efforts of government agencies to reduce traffic accidents and fatalities.

Frequently Asked Questions about the Campaign

• What is the “Your Night,Our Ride” campaign? It’s a partnership between Uber and AB InBev India to incentivize responsible celebrations with safe rides and discounts.
• Where is the campaign running? The campaign is active in Bengaluru, new Delhi, Gurugram, and Noida.
• How can I benefit from the discounts? Take an Uber to a participating venue to receive beverage discounts, and enjoy discounted rides home.
• What did the Uber survey reveal about safe mobility? 92% of respondents view impaired driving as very or extremely risky.
• When does the campaign end? The campaign runs from October 16th to November 10th,2025.

What steps do you typically take to ensure a safe ride home during the holidays? Do you think more companies should prioritize initiatives like this to promote responsible behavior?

Share your thoughts in the comments below!

How does this partnership proactively address the risk of drunk driving during festive seasons?

Strengthening Road Safety During Peak Festive Seasons

India’s festive season is a time of joy, celebration, and unfortunately, increased risk on the roads. Recognizing this, Uber India has announced a strategic partnership with AB InBev India to promote responsible festive mobility and enhance road safety across the country.This collaboration aims to discourage drunk driving and provide a reliable, safe transportation choice during periods of heightened celebration, especially around Diwali, Christmas, and New Year’s Eve. The initiative focuses on leveraging Uber’s extensive network and technology alongside AB InBev India’s commitment to responsible consumption.

Key Components of the Uber-AB inbev India Partnership

The partnership isn’t just about offering discounts; it’s a multi-faceted approach to tackling the issue of impaired driving. Here’s a breakdown of the core elements:

* Integrated Safety Features: Uber’s existing safety features – including GPS tracking,ride sharing details with trusted contacts,and in-app emergency assistance – are central to the program.

* Promotional Offers & Incentives: AB InBev India will integrate Uber ride promotions within its consumer-facing campaigns, offering discounts and incentives to encourage riders to choose a safe ride home after consuming alcohol. These offers will be available through various channels, including point-of-sale materials and digital marketing.

* Driver Awareness Programs: Uber is committed to enhancing driver awareness regarding responsible driving and identifying possibly impaired passengers. This includes refresher training modules focusing on recognizing signs of intoxication and appropriate responses.

* responsible Consumption Messaging: Joint campaigns will promote responsible alcohol consumption and the importance of planning ahead for safe transportation. This messaging will be disseminated through social media, digital advertising, and on-premise activations at bars and restaurants.

* Expansion of uber’s Reach: The partnership will focus on expanding Uber’s availability in key cities and regions experiencing high festive traffic, ensuring wider access to safe transportation options.

Addressing the Growing Concern of Drunk Driving in India

Road accidents are a significant public health concern in India. According to the Ministry of Road Transport and Highways, a substantial percentage of road accidents are linked to drunk driving. The festive season exacerbates this problem, with increased social gatherings and alcohol consumption.

* Statistics on Road Accidents: Data reveals a consistent spike in road accidents during major festivals. This underscores the urgent need for proactive measures to mitigate risk.

* The Role of Technology: Uber’s technology plays a crucial role in providing a convenient and accessible alternative to driving under the influence. The ease of booking a ride through the app, coupled with real-time tracking and cashless payment, removes many of the barriers to responsible transportation.

* Impact of previous Campaigns: Previous road safety campaigns, including those focused on anti-drunk driving, have demonstrated positive results, highlighting the effectiveness of combined efforts from private companies and government agencies.

Benefits of the Collaboration: A Win-Win Scenario

This partnership offers significant benefits for all stakeholders:

* For Consumers: Increased access to safe, reliable, and affordable transportation options during peak festive periods.

* For AB InBev India: Reinforces its commitment to responsible alcohol consumption and enhances its brand image.

* For Uber: Expands its user base and strengthens its position as a leader in safe mobility solutions.

* For Society: Contributes to a reduction in road accidents and promotes a culture of responsible behavior.

Practical tips for a Safe Festive Season

Beyond utilizing ride-hailing services,here are some practical tips for ensuring a safe and enjoyable festive season:

1. Plan Your Transportation: Before heading out,decide how you will get home safely.Designate a driver, book a ride, or utilize public transportation.
2. Pace Yourself: Consume alcohol responsibly and stay hydrated.
3. Look Out for Your Friends: Ensure your friends also have a safe way to get home.
4. Don’t Drive Under the Influence: Even a small amount of alcohol can impair your judgment and reaction time.
5. Utilize Uber’s Safety Toolkit: Familiarize