Toyota Expands GR Corolla Production to the UK Due to High Demand
In a move to meet the surging demand for the Toyota GR Corolla, the Japanese automotive giant has announced the expansion of its production capacity in the UK. This strategic shift aims to address the global popularity of the GR series, cementing its position in the sporty hatchback market.
Breaking News: GR Corolla Production Expands Globally
Toyota’s GR Corolla has quickly become a sought-after model worldwide, prompting the company to expand its production capabilities. The Burnaston factory, located in the UK, will now start manufacturing the GR Corolla. This factory is part of Toyota Manufacturing UK, housing a comprehensive Corolla body and spare parts supply system that aligns perfectly with the racing genes highlighted by Toyota’s Gazoo Racing (GR) sub-brand.
The UK’s deep-rooted track culture has further fueled the passion for the GR series models, enhancing the brand’s sporty appeal. Notably, the GR Corolla will be the first GR series performance model produced outside Japan since the GR Supra, marking a pivotal step in Toyota’s global production strategy.
Investment and Production Capacity
Toyota plans to invest around £41 million in the Burnaston plant to establish a new production line, targeting an annual output of 10,000 vehicles. reported that this investment aims to substantially improve the supply of GR Corolla by utilizing Burnaston’s production capacity, reducing delivery cycles and balancing cost and efficiency for a more stable vehicle supply chain globally.
The Motomachi plant in Aichi Prefecture, Japan, which currently manufactures the GR Corolla, GR Yaris, and GR86 models, will have more flexibility to increase GR Yaris production or introduce new models. Last year, approximately 25,000 GR series models were produced, with about one-third being Corolla.
The GR Corolla’s Appeal in the US Market
The GR Corolla’s strong sales in the US have transitioned from debates on its model quality to a situation of high supply and demand. Both average car owners and modification enthusiasts are eagerly awaiting this performance hatchback, equipped with a 1.6-liter turbocharged engine and four-wheel drive system. The model’s balance of track fun and daily driving has made it a top choice among automotive enthusiasts.
Editor’s Note: The Future of Toyota’s GR Series
Toyota’s decision to decentralize production capacity to the UK is a pivotal move for the GR Corolla and the GR series as a whole. With expanded production capabilities, the company aims to better serve global markets while continuing to innovate and meet consumer demands. This step ensures that avid fans of the GR series will have more accessible vehicles and potentially shorter wait times for their dream cars.
Looking forward, Toyota’s strategic moves will likely shape the future of performance vehicles in the automotive industry. As the GR Corolla continues to gain traction, keep an eye on further developments from Toyota and the GR series, which are set to leave a lasting impact on the market.
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