assassin’s creed: The Surprising Reason for Extended Game Lengths Revealed
A former director of the landmark title Assassin’s Creed 3 has shed light on the internal pressures that led to the inclusion of RPG elements and extended playtime, a move driven by an unexpected business strategy.

The debate around video game duration has long been a topic of discussion among players, especially for expansive franchises like Assassin’s creed. Fans frequently enough seek a balance between condensed, focused adventures and the lengthy, immersive experiences that define many modern titles. Recent years have seen a community pushback against the sheer hours required to complete some games, a trend that, surprisingly, has roots in a strategic business decision made years ago.
Alex hutchinson, the director of the influential 2012 title Assassin’s Creed 3, revealed in a candid interview that notable internal pressure was exerted on developers to increase game playtime. This push involved the integration of role-playing game (RPG) elements, such as leveling systems, gear, stats, and loot. The primary objective behind this strategy was to intentionally prolong the lifespan of the game, thereby delaying its resale by players.
Hutchinson explained that at the time, the second-hand market was substantially impacting new game sales. Retailers like GameStop were reportedly the primary beneficiaries of this resale economy,as they could profit from transactions involving previously owned copies.To counteract this, Ubisoft aimed to “keep the album in the cover,” encouraging players to hold onto their copies for longer by making the games more ample and less prone to immediate resale.
The rationale behind this approach was rooted in the economics of game development.Action-adventure titles are frequently enough perceived as expensive per hour of gameplay.By incorporating RPG mechanics, developers could more affordably extend the perceived value of a game, making the investment of time and money more worthwhile for the consumer.
“I think it is the only franchise that occurs to me that changed gender and kept his audience,” stated Hutchinson, reflecting on the franchise’s notable shift towards RPG elements. He acknowledged the inherent risk in such a radical genre evolution but noted its apparent success in retaining and even expanding its player base. However, hutchinson also expressed a personal preference for the older, more action-and-adventure-focused entries, admitting he misses the days before extensive statistical manipulation became a core gameplay feature.
Despite this internal outlook, the recent installments have generally been well-received. for instance, Assassin’s Creed Shadows has surpassed five million players, with its expansions poised to deepen the ongoing narrative of the Templars.Yet, a segment of the fanbase continues to express a desire for more linear, stealth-centric experiences, reminiscent of titles like Assassin’s Creed Mirage, which, despite its shortcomings in combat and story, resonated with players nostalgic for the series’ earlier gameplay styles.
The evolution of the Assassin’s Creed franchise showcases a engaging interplay between creative vision and commercial strategy, constantly adapting to player preferences and market dynamics. As the series continues to explore new territories and gameplay mechanics, the core question remains: where will the next leap of faith take it?
| Era | Primary Focus | Notable Implementation | Player Expectation |
|---|---|---|---|
| Early Titles (e.g., AC2) | Stealth, Parkour, Story | Linear progression, focused missions | Immersive narrative, fluid movement |
| Mid-Franchise (e.g., AC3) | extended Playtime, RPG Elements | Leveling, gear, skill trees, loot | Deeper progression, increased content |
| Recent Titles (e.g., Valhalla, Odyssey) | Open-world RPG, player choice | Vast open worlds, extensive side content | Unparalleled freedom, lengthy adventures |
Did You Know? The integration of RPG elements was a strategic move to combat the lucrative second-hand market for video games, particularly impacting retailers like GameStop during the era of Assassin’s Creed 3.
Pro Tip: If you’re looking for a more classic Assassin’s Creed experience, consider titles like Assassin’s Creed Mirage, which prioritize stealth and a more focused narrative structure over extensive RPG mechanics.
What are your thoughts on the shift towards RPG elements in the Assassin’s Creed series? Do you prefer longer, more complex games, or do you miss the more streamlined experiences of earlier titles?
Evergreen Insights on Game development and Player Engagement
The strategy employed during the development of Assassin’s Creed 3 highlights a recurring tension in the gaming industry: the balance between artistic vision, player satisfaction, and commercial viability. Companies often explore various avenues to maximize engagement and revenue, including extending game length, introducing microtransactions, or pivoting to different game design philosophies. The success of franchises like Assassin’s Creed in adapting to new trends, such as the widespread adoption of RPG mechanics, demonstrates a remarkable ability to evolve while retaining a core audience. This adaptability is crucial for long-term success in the rapidly changing landscape of video games. Furthermore, understanding player sentiment, whether it’s a desire for longer playtimes or a yearning for classic gameplay, is paramount for developers aiming to create impactful and beloved titles.
FAQs about Assassin’s Creed Game Length
Why did Ubisoft extend the game length in Assassin’s Creed 3?
Ubisoft pressured developers to add RPG elements and extend playtime in Assassin’s Creed 3 to delay game resale and keep players engaged with their copies longer, thereby reducing the impact of the second-hand market.
How did RPG elements affect Assassin’s Creed game duration?
the inclusion of RPG elements like leveling, gear, statistics, and loot provided a cost-effective way to significantly increase the gameplay hours and overall content of Assassin’s Creed titles.
Did the RPG shift in Assassin’s creed alienate its audience?
According to former director Alex Hutchinson,Assassin’s Creed is unique in that it managed to change its genre significantly and still retain its audience,suggesting the risky shift was ultimately prosperous.
What role did GameStop play in the Assassin’s Creed game length strategy?
GameStop was identified as a primary beneficiary of the second-hand game market. Ubisoft’s strategy to increase game duration was partly aimed at reducing the profitability of reselling games through such retailers.
Are there still linear stealth-focused Assassin’s Creed games being made?
Yes, while the franchise has embraced RPG elements, there is still a demand and availability for more linear, stealth-centric experiences, as seen with titles like Assassin’s Creed Mirage.
what are your thoughts on the evolution of Assassin’s Creed’s gameplay length and mechanics? Share your opinions in the comments below and let us know if you’re looking forward to future installments!