Last week was one of the biggest physical selling times of the year with “Black Friday”, and over a million boxed games were sold across the UK in those 7 days. . That’s a significant number, but it’s still 20% below the 1.3 million sales last year. However, given the lack of a boutiue (the UK is currently closed due to COVID-19), this seems like a reasonable outcome for the boxed gaming industry. FIFA 21 was the big winner of “Black Friday”. The EA game was actually discounted the week before (when sales were up 121%) and the discount stayed that week, resulting in a further 35% increase in sales from week to week. other. The game is available at retail stores for around £ 35 (around € 39).
The other big winner of the week was the Nintendo Switch. With the PS5 and Xbox S and X series having almost entirely disappeared from the shelves, Nintendo has burst in with an influx of new consoles and packs. Sales of Switch boxed games increased 33% last week. In fact, 9% more Switch games were sold during Black Friday 2020 compared to the same period in 2019. Switch games accounted for over 38% of all games sold during Black Friday week. The best-selling game was Animal Crossing: New Horizons, which moved up to third after a 58% sales increase (after increasing 36% the week before). It was followed closely by Mario Kart 8: Deluxe, No. 4 (sales up 62%). Other key Switch sales were Minecraft in 8th place (sales up 26%) and Super Mario 3D All Stars in 9th place (up 54%). Just Dance 2021 is finally entering the Top 10, despite launching three weeks ago. The game has seen a massive 182% increase, and although the Ubisoft game is a multi-format release, it mostly sells on Nintendo’s hybrid console.
Here are the GfK’s Top 10 for the week ending November 28:
|Last Week||This Week||Title|
|1||2||Call of Duty: Black Ops Cold War|
|8||3||Animal Crossing: New Horizons|
|9||4||Mario Kart 8: Deluxe|
|4||5||Assassin’s Creed Valhalla|
|3||6||Marvel’s Spider-Man: Miles Morales|
|11||9||Super Mario 3D All-Stars|
|15||10||Just Dance 2021|