Understanding the $13 Monthly Pricing of Service Now in the U.S

Apple TV+ Subscription Price Jumps 30% Amidst Content Investment

Apple announced a important price increase for its streaming platform, Apple TV+, on Wednesday, August 21. The monthly subscription fee is rising by 30%, moving from $9.99 to $12.99 for customers in the United States adn select international markets.

price Hikes and Content Expansion

the Tech giant justified this adjustment by pointing to the continuous expansion of its original content library, now boasting thousands of hours of programming across a diverse range of genres. This move comes less than a year after a previous price hike in October 2023, when the monthly rate increased from $6.99 to $9.99.

Apple emphasizes that Apple TV+ remains unique among major streaming services by offering an ad-free viewing experience. The company has consistently avoided adopting the ad-supported tiers common among competitors like Disney+ and hulu.

Upcoming premieres and Popular Shows

Several highly anticipated premieres are slated for release on Apple TV+ in the coming months, including the fourth season of “The Morning show” on September 17, the fifth season of “Slow Horses” on September 24, and Vince Gilligan’s new series “Pluribus” debuting on november 7. Original films like “Highest 2 Lowest” (September 5) and “The Lost Bus” (October 3) are also set to be released.

The service currently hosts critically acclaimed shows such as “Severance,” which led Emmy nominations with 27 nods this year, and Seth Rogen’s “The Studio”, a freshman comedy that received 23 nominations. Apple TV+ also provides access to live sports, including MLB’s “Friday Night Baseball” and Major League Soccer matches.

Financial Performance and Investment

Despite the content expansion,Apple TV+ reportedly continues to operate at a loss. A march 2025 report by The Details estimates annual losses exceeding $1 billion, driven by significant investments in premium content that currently outweigh revenue generation. Apple has not publicly confirmed or denied these figures.

Here’s a timeline of Apple TV+’s pricing history:

Date	Price (USD)
November 2019 (Launch)	$4.99
October 2023	$6.99
August 2025	$9.99
August 21,2025 (New Customers)	$12.99

Did You Know? Apple TV+ is the only major streaming service that does not offer an ad-supported tier, emphasizing a commitment to uninterrupted viewing.

Pro Tip: Consider bundling Apple TV+ with other Apple services, such as Apple One, for potential cost savings.

The Streaming Landscape and Price Wars

The broader streaming market is currently undergoing a period of significant adjustment. Many companies are reassessing their pricing strategies as subscriber growth slows and competition intensifies. The rise of multiple streaming platforms has led to increased consumer spending and a phenomenon known as “subscription fatigue.”

According to a recent report by Deloitte, the average U.S. household subscribes to five streaming video services. This trend is forcing companies to focus on content differentiation and value proposition to retain and attract subscribers.The move by Apple to increase prices reflects a broader industry trend, as services seek to achieve profitability despite the high costs of content creation and licensing.

Frequently Asked Questions About Apple TV+

• What is the new price of Apple TV+? The new monthly price is $12.99 for U.S. customers, increasing from $9.99.
• When will the price increase take effect? The new pricing goes into effect immediately for new subscribers, and within 30 days of the next billing cycle for existing subscribers.
• Does Apple TV+ have ads? No, Apple TV+ remains an entirely ad-free streaming service, differentiating it from many competitors.
• What new shows are coming to Apple TV+? Upcoming releases include Season 4 of “the Morning Show,” Season 5 of “Slow Horses,” and the new series “Pluribus.”
• Is Apple TV+ profitable? Reports suggest Apple TV+ is currently losing over $1 billion annually, driven by substantial content investment.
• Can I bundle apple TV+ with other services? Yes, Apple TV+ is available as part of the Apple One subscription bundle.
• Where can I find more information about Apple TV+? Visit the official Apple TV+ website for details.

What are your thoughts on the latest Apple TV+ price hike? Share your opinions in the comments below!

What specific limitations should small businesses be aware of when relying solely on the core functionalities included in the $13/month ServiceNow Starter plan?

What Does the $13/Month ServiceNow Plan Cover?

The $13 per user, per month pricing for ServiceNow in the U.S.typically refers to the Now Platform Starter plan.It’s designed for small businesses adn teams needing foundational digital workflows. However, understanding exactly what you get for that price requires a deeper dive. This isn’t a one-size-fits-all answer, as add-ons and specific module selections significantly impact the final cost. Core functionalities included generally center around task management, basic automation, and limited access to ServiceNow’s broader suite of applications.

Here’s a breakdown of what’s usually included:

IT Service Management (ITSM) essentials: Basic incident, problem, and change management capabilities. This is a key component for streamlining IT support.

HR Service Delivery Essentials: Simple HR case management and knowledge base access.

Customer Service Management (CSM) essentials: Basic customer case management.

Platform App Engine: Allows for low-code/no-code request advancement, enabling customization.

Reporting & Analytics: Limited reporting dashboards to track key performance indicators (KPIs).

Mobile Access: Access ServiceNow functionalities via mobile devices.

Beyond the Base Price: hidden Costs & Add-ons

The $13/month figure is often a starting point. Several factors can quickly increase the total cost of ownership (TCO) for ServiceNow. Be aware of these potential additions:

User Tiers: servicenow employs tiered user licensing. While $13 is common for Starter users,more advanced functionalities require Professional or Enterprise licenses,significantly increasing the per-user cost.

Module Add-ons: The Starter plan is limited in functionality. To unlock features like advanced analytics, security operations, or governance, risk, and compliance (GRC), you’ll need to purchase additional modules. Common add-ons include:

Security Operations

IT Operations Management (ITOM)

Governance, Risk, and Compliance (GRC)

HR Service Delivery Professional

Implementation Costs: ServiceNow is a complex platform. Implementation often requires professional services, which can be a significant expense. Consider costs for:

Configuration

Customization

Data Migration

Training

Integration Costs: Connecting ServiceNow with existing systems (e.g., Salesforce, Jira, Microsoft teams) frequently enough requires integration tools or custom development, adding to the overall expense.

Storage Costs: While ServiceNow provides a base level of storage, exceeding that limit incurs additional charges.

Support Costs: Beyond basic support,premium support packages come with a higher price tag.

ServiceNow pricing Compared to Competitors

Understanding where ServiceNow stands in the market requires a comparison with its competitors. Here’s a speedy overview:

| Vendor | Starting Price (per user/month) | Key Features | Target Audience |

|——————-|—————————————|————————————————|———————-|

| ServiceNow | $13 (Starter) | ITSM, HRSD, CSM, Low-Code Development | Small to Enterprise |

| Jira Service management | $14.50 | ITSM, Project Management, Agile Development | Small to Medium |

| Zendesk | $19 | Customer Service, Help Desk, Ticketing | Small to medium |

| Freshservice | $19 | ITSM, Help Desk, Asset Management | Small to Medium |

Key Takeaway: ServiceNow’s Starter plan is competitively priced, but its value proposition lies in its scalability and comprehensive platform. Competitors may offer lower entry points for specific functionalities, but often lack the breadth of ServiceNow’s capabilities.

Maximizing Value from Your $13/Month ServiceNow Investment

Getting the most out of the Starter plan requires strategic planning. Here are some practical tips:

1. Focus on Core Workflows: Prioritize automating essential processes like incident management and basic HR requests.
2. Leverage Low-Code Development: Utilize the Platform App Engine to build custom applications that address specific business needs without extensive coding.
3. invest in Training: Ensure your team is proficient in using the platform to maximize its potential. ServiceNow offers various training resources.
4. plan for Scalability: Anticipate future growth and identify which modules you’ll need to add as your business evolves.
5. Regularly Review Usage: Monitor user activity and identify areas where the platform can be optimized.

Real-World Example: Small business ITSM Implementation

A small marketing agency with 20 employees implemented ServiceNow’s Starter plan to manage IT support requests.They focused on automating incident reporting and resolution, resulting in a 20% reduction in IT support ticket resolution time. They utilized the knowledge base feature to empower employees to self-solve common issues, further reducing the burden on the IT team. While they initially considered zendesk,they chose ServiceNow