The men’s hockey final between Canada and the United States, broadcast on NBC, achieved the highest viewership for a sporting event before 9:00 AM, according to reports discussed on Radio-Canada’s La valeur du sport with Hugues Léger and Mario Langlois.
The discussion, aired February 24, 2026, too covered marketing campaigns during the Milan Cortina Winter Olympics, specifically highlighting those featuring Dutch speed skater Jutta Leerdam (Nike) and campaigns from Durex and Corona Cero. Leerdam’s campaign gained prominence following her record-breaking performance in the women’s 1000m event, where she secured a gold medal and shattered the Olympic record with a time of 1 minute, 12.31 seconds, as reported by Radio-Canada and NBC Olympics.
Further topics included a scandal involving Casey Wasserman, the president of the 2028 Los Angeles Olympic Games organizing committee. Details of the scandal were not elaborated upon in the Radio-Canada report.
Léger and Langlois also reviewed the top five most-watched boxing matches and discussed the upcoming Enhanced Games in Las Vegas, where doping will be permitted.
Jutta Leerdam also received attention from NBC News on February 15, 2026, in a short segment discussing her silver medal win, though this date appears to conflict with her gold medal win reported on February 9, 2026. NBC Olympics’ website features a dedicated page for Leerdam, including video, news, and social media links.
The Radio-Canada report also noted coverage of Rouynorandian Francis Royal’s Olympic experience, audience figures for the Games impacting NBC executive Bettman, a retrospective on the Games featuring Nancy Greene Raine, and reactions from Olympic medalists returning to Canada.
