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USA Surfing: Protecting Kids & the Sport’s Future

by Luis Mendoza - Sport Editor

The Fight for Surfing’s Future: How a US Ski Takeover Threatens Olympic Dreams and Grassroots Development

The stakes are higher than a Pipeline barrel. A quiet power play is unfolding within the U.S. Olympic and Paralympic Committee (USOPC) that could hand control of Olympic surfing to U.S. Ski & Snowboard – an organization with demonstrably little interest in fostering the sport’s growth beyond a four-year Olympic cycle. This isn’t just about who manages the team; it’s about the future of surfing in America, and whether a genuine commitment to athlete development will be sacrificed for commercial gain.

A System Under Attack: The USOPC’s Controversial Maneuvers

USA Surfing, the organization currently vying for National Governing Body (NGB) status for Olympic surfing, has built significant momentum in recent years. Fueled by a multi-million dollar investment tied to the LA28 Olympics and recognized by the International Surfing Association (ISA), they’ve expanded programs for athletes of all levels. But that progress is now facing a formidable challenge. According to Laura Bren, a member of the USA Surfing Board, the USOPC is actively working to transfer control to U.S. Ski & Snowboard, despite the latter’s clear lack of commitment to surfing’s long-term development.

The process, as described by Bren, has been riddled with inconsistencies and accusations of unfair practices. Audits have been manipulated, procedures have been altered – even circumventing federal law – and standards applied to USA Surfing are allegedly absent for U.S. Ski. This raises serious questions about the USOPC’s impartiality and its adherence to due process. The core issue isn’t simply about Olympic management; it’s about preserving the holistic system – coaching, sports medicine, and grassroots initiatives – that nurtures surfing talent from the ground up.

Why U.S. Ski Wants In: Beyond the Waves

The motivation behind U.S. Ski’s pursuit is straightforward: expansion. Surfing’s inclusion in the Olympics provides a new revenue stream and a broader commercial footprint. Unlike USA Surfing, which is deeply rooted in the surfing community and dedicated to its growth, U.S. Ski views surfing primarily as a business opportunity. They have explicitly stated they won’t invest in surf-specific development programs, clinics, or cultural initiatives. This is a critical distinction. As Bren powerfully states, “Ski is not and will not build surf development opportunities, clinics, or culture. They’re in it to expand their commercial footprint.”

The LA28 Olympics: A Pivotal Moment for Surfing

The 2028 Los Angeles Olympics represent a watershed moment for surfing in the United States. Securing NGB status is crucial for USA Surfing to unlock vital funding and sponsorships, enabling them to further invest in athlete development and expand access to the sport. This isn’t just about sending a team to the Games; it’s about creating a sustainable pipeline of talent that will ensure American surfers remain competitive on the world stage for decades to come. The Sheppard family’s significant investment, coupled with the LA28 alliance, demonstrates a belief in USA Surfing’s vision and its potential to elevate the sport.

The Ripple Effect: Beyond Elite Athletes

The impact of this decision extends far beyond the handful of athletes who will compete in the Olympics. NGB status empowers USA Surfing to strengthen the entire surfing ecosystem, from local surf clubs to national championships. It allows for the creation of standardized coaching certifications, improved safety protocols, and increased opportunities for participation at all levels. Losing NGB status would stifle this progress and potentially marginalize a sport that is experiencing significant growth in popularity.

What Can You Do? The Tide Can Turn

The fight for surfing’s future is far from over. As Bren emphasizes, surfers are resilient and adaptable. Here’s how you can contribute:

  • Educate Yourself: Visit stoptheskijack.com to learn more about the issue.
  • Sign the Petition: Add your voice to the growing chorus of support for USA Surfing.
  • Spread the Word: Share the petition and graphics on social media, encouraging others to get involved.
  • Contact Your Representatives: Write to your Member of Congress, urging them to investigate the USOPC’s actions.
  • Save the Date: November 18th is the date of the final public hearing.

This isn’t just a battle for bureaucratic control; it’s a fight to protect the soul of surfing. It’s about ensuring that the sport remains true to its roots, prioritizing athlete development, and fostering a vibrant community. The decisions made in the coming weeks will shape the future of surfing for generations to come. Don’t let a commercial takeover wash away the progress that has been made.

What steps will you take to ensure a bright future for American surfing? Share your thoughts in the comments below!

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