2024-01-11 19:23:49
The future of entertainment meets the future of technology. On January 8, Samsung Electronics presented your biggest teaser for the next Galaxy line at Sphere, an iconic new piece of the Las Vegas skyline.
Billed as the world’s largest spherical structure, Sphere features one of the world’s highest-resolution LED screens and its exterior can be programmed to display large-scale, dynamic images. The exterior of the dome-shaped presentation venue was the first to showcase the Galaxy line’s new features, allowing viewers to enjoy stunning 360-degree visuals without distortion. The video starred Marvel Studios’ Dr. Strange, who opened a portal to a different dimension – just as Samsung opened up a new world of possibilities with mobile AI.
How was this monumental commercial produced? Samsung Newsroom went behind the scenes with the Mobile eXperience marketing team who worked to promote Samsung and Galaxy on major global stages. Watch the video below to learn more regarding the production of the latest teaser for the Galaxy line.
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