Valued Marketing Appoints Ludivine Gloria as Head of Marketing

Valused Strengthens Marketing Leadership with Appointment of Ludivine Gloria

Paris,France – October 26,2023 – Valused,a pioneering B2B platform in the automotive aftermarket dedicated to circular economy principles,today announced the appointment of Ludivine Gloria as its new Marketing Director and Offer.This strategic move, effective June 2025, underscores the company’s robust growth trajectory and its commitment to enhancing its market presence. Valused was established in May 2023 by Julien Dubois, Jean-Michel Guarneri, and kais Omri.

Gloria’s extensive experiance in the automotive aftermarket sector, especially in product strategy, digital marketing, and customer engagement, will be instrumental in her new role. She is tasked with spearheading Valused’s product strategy, driving digital marketing initiatives, and fostering strong customer base animation. A key objective will be to elevate Valused’s profile among automotive repair professionals across Europe.

A Proven Track record in Automotive Aftermarket Excellence

ludivine Gloria brings a wealth of expertise cultivated through significant roles within the automotive aftermarket. Prior to joining Valused, she served as the Marketing Director for ZF Group in France and Benelux from 2021 to 2025. In this capacity, she was responsible for coordinating commercial actions, meticulously supervising performance indicators, and substantially expanding the brand’s digital footprint, including its presence on social media platforms.

Her career also includes a impactful tenure at Oscaro, where she held progressively responsible positions between 2011 and 2015. Initially focused on product offers, she later transitioned to overseeing the marketing strategy for several European markets. Gloria began her professional journey in 2008 at Midas, where she made her mark as a Category Manager.

Valused: Driving Sustainability in Automotive Parts

valused is at the forefront of the automotive aftermarket, specializing in the distribution of pre-owned, remanufactured, and reconditioned automobile parts through its B2B platform. The company is deeply committed to reducing the environmental impact of the automotive sector.By certifying the quality of the products it distributes, valused provides thorough support to automotive professionals, encompassing the entire process from order placement and delivery to after-sales service. A standout feature of Valused’s offering is its concierge service,which excels in sourcing rare parts on a global scale,providing a distinct competitive advantage.

This appointment signifies Valused’s dedication to building a strong leadership team capable of navigating the evolving landscape of the automotive aftermarket and championing lasting practices within the industry.

How will ludivine Gloria’s expertise in data-driven marketing and predictive analytics impact Valued Marketing’s client strategies?

A Strategic Move for Growth & Innovation in digital marketing

Valued Marketing, a leading provider of integrated marketing solutions, today announced the appointment of Ludivine Gloria as its new Head of Marketing. This strategic hire signals a commitment to bolstering the agency’s capabilities in a rapidly evolving digital landscape. gloria brings a wealth of experience in marketing leadership, brand strategy, and growth marketing to the role, positioning valued Marketing for continued success.

Ludivine Gloria’s Background & expertise

Gloria’s career spans over a decade, with a proven track record of driving impactful marketing campaigns and building high-performing teams. Prior to joining Valued Marketing,she held senior marketing positions at[InsertPreviousCompany-[InsertPreviousCompany-research needed],where she was instrumental in[mentionaspecificachievement-[mentionaspecificachievement-research needed]. Her expertise encompasses a broad range of marketing disciplines, including:

Search Engine Optimization (SEO): Improving organic visibility and driving qualified traffic.

Pay-Per-Click (PPC) Advertising: Managing and optimizing paid advertising campaigns.

Social Media Marketing: developing and executing engaging social media strategies.

Content Marketing: Creating valuable, relevant, and consistent content to attract and retain audiences.

Email Marketing: Building and nurturing customer relationships through targeted email campaigns.

Marketing Analytics: Utilizing data to measure performance and optimize marketing efforts.

Impact on Valued Marketing’s Service Offerings

Gloria’s appointment is expected to significantly enhance Valued Marketing’s ability to deliver cutting-edge marketing services to its clients. Specifically, her focus will be on:

Expanding Digital Capabilities: Investing in new technologies and talent to stay ahead of the curve in digital marketing.

Strengthening Client Relationships: Building stronger, more collaborative partnerships with clients.

Driving Innovation: Fostering a culture of innovation and experimentation within the marketing team.

Data-driven Marketing: Implementing more robust marketing analytics to track performance and optimize campaigns.

Integrated Marketing Strategies: Developing holistic marketing strategies that seamlessly integrate various channels.

The Importance of Strong Marketing Leadership in 2025

The role of a Head of Marketing has become increasingly critical in today’s competitive business habitat.Effective marketing leadership requires a deep understanding of consumer behavior, market trends, and emerging technologies. In 2025, key priorities for marketing leaders include:

1. Personalization: Delivering tailored experiences to individual customers.
2. Artificial Intelligence (AI) in Marketing: Leveraging AI-powered tools to automate tasks and improve decision-making.
3. Privacy-Focused Marketing: Adapting to evolving privacy regulations and building trust with consumers.
4. Video Marketing: Utilizing video content to engage audiences and drive conversions. (Consider linking to a relevant resource like the YouTube Play Store link provided: https://play.google.com/store/apps/details?id=com.google.android.youtube&hl=en-US – subtly mentioning the importance of platforms like YouTube).
5. Omnichannel Marketing: Creating a seamless customer experience across all touchpoints.

Benefits for Valued Marketing’s Clients

Clients of Valued Marketing can expect several key benefits from Gloria’s leadership:

Improved ROI: More effective marketing campaigns that deliver a higher return on investment.

Increased Brand Awareness: Enhanced brand visibility and recognition.

Higher Lead Generation: More qualified leads for the sales team.

Enhanced customer Engagement: Stronger relationships with customers.

Competitive Advantage: Strategies designed to help clients stand out in their respective markets.

Looking Ahead: Future Marketing Trends

Gloria’s vision for the future of marketing aligns with several key trends.She anticipates a continued shift towards data-driven marketing, with a greater emphasis on predictive analytics and machine learning. She also believes that influencer marketing will continue to play a important role, but will become more focused on authenticity and long-term partnerships.Moreover, the rise of metaverse marketing and Web3 technologies presents exciting new opportunities for brands to connect with consumers in innovative ways.