The allure of “van life” continues to captivate travelers across France, fueling a surge in the recreational vehicle (RV) sector. Since the COVID-19 pandemic, the industry has experienced robust growth, with registrations increasing by 8% between 2024 and 2025. At the heart of this expansion is Rapido, the second-largest camper van manufacturer in France, located in Mayenne, where 5,000 vehicles are produced annually.
The demand is being driven, in large part, by the popularity of the camper van, also known as a “fourgon aménagé.” According to Jeremy Choffat, Business Unit Director at Rapido, these versatile vehicles now account for 40% of the company’s sales. “What sells best is the camper van; its progression has been very noticeable in recent years,” Choffat explained. This shift reflects a growing desire for flexible, self-contained travel options.
Rapido’s production also includes profiled camper vans, where a living space is added to a chassis during the manufacturing process, and traditional, fully-bodied camper vans. The company reports that profiled camper vans represent 40% of sales, while the classic models make up the remaining 20%. Pricing ranges from €80,000 to €150,000, with traditional camper vans typically commanding the highest price point. Ouest-France provides a detailed appear inside Rapido’s Mayenne facility.
The Growing Appeal of Camper Vans
The rise of the camper van isn’t simply a post-pandemic trend; it represents a broader shift in travel preferences. The flexibility and relative affordability of camper vans, compared to larger RVs, appeal to a wider demographic, including younger travelers and those seeking adventure-based holidays. The ability to explore off-the-beaten-path destinations and the freedom to customize living spaces are key drivers of this demand. Rapido’s website highlights the leadership team driving this innovation, including Jérémy Choffat.
Rapido’s Leadership and Production
Rapido, as a major player in the French RV market, benefits from a strong leadership structure. Nicolas Rousseau serves as the CEO of the Rapido group, while Jérôme Housseau holds the position of General Director at Rapidhome. Philip Kahm oversees sales and administration for Westfalia, and Thomas Siegert is the Managing Director of Westfalia Mobil GmbH. Michael Langouët leads Fleurette SAS, and Duncan Wildman directs WildAx. Baptiste Martin is the Managing Director of Stylevan, and Can Kasim Dogan is the CEO of Westfalen Mobil. Giuseppe Pinto serves as the General Manager of Giottiline. Corporate Rapido provides further details on the company’s organizational structure.
Looking Ahead
The continued growth of the camper van market suggests a sustained demand for recreational vehicles in France. Rapido’s position as a leading manufacturer, coupled with its focus on innovation and adaptability, positions the company well to capitalize on this trend. As consumer preferences evolve, manufacturers like Rapido will necessitate to continue to refine their offerings and explore new technologies to meet the changing needs of travelers. The future of RV travel appears to be increasingly focused on freedom, flexibility, and sustainable exploration.
What are your thoughts on the growing popularity of camper vans? Share your experiences and opinions in the comments below!
Disclaimer: This article provides informational content about the recreational vehicle industry and is not intended to provide financial or investment advice. Consult with a qualified professional for personalized guidance.
