Videlio Boosts Growth Strategy with New Marketing & Communications Leader – Breaking News for Google News
Paris, France – In a move signaling a strong commitment to growth and innovation, Videlio has appointed Iana Torres as its new Head of Marketing & Communications. This breaking news comes as Videlio looks to solidify its position in the Smart City, BTP (Building & Construction), and air conditioning technology sectors, and underscores the increasing importance of strategic marketing in today’s competitive landscape. This appointment is poised to impact SEO strategies across the tech and industrial spaces.
Iana Torres: A Proven Track Record in Tech & Industrial Marketing
Reporting directly to General Management, Torres will be responsible for defining and executing Videlio’s marketing and communication strategy. Her mandate extends beyond traditional marketing, encompassing the integration of newly acquired entities, fostering internal employee engagement, and empowering business units to capture new opportunities. A graduate of ESSEC Business School with an MBA and a Master’s in Marketing, Torres brings over two decades of experience to the role.
Prior to joining Videlio, Torres served as the Head of Marketing and Communication at Fareco, a subsidiary of the Fayat Group, specializing in intelligent mobility solutions. At Fareco, she spearheaded ambitious growth strategies, successfully launched high-value digital offerings – including SaaS, Data, and AI-powered solutions – and implemented a targeted, vertical market approach. Her expertise in deploying 360° communication campaigns to support sales teams, both domestically and internationally, will be invaluable to Videlio.
The Evolving Role of Marketing in Tech and Industrial Sectors
The appointment of a seasoned marketing professional like Torres highlights a significant shift within the technology and industrial sectors. Historically, these industries relied heavily on direct sales and technical specifications. However, the rise of digital transformation, the increasing complexity of solutions, and the demand for customer-centric approaches have made sophisticated marketing strategies essential.
Today’s B2B buyers are conducting extensive online research before engaging with sales teams. Effective SEO, content marketing, and digital advertising are no longer optional – they are critical for generating leads, building brand awareness, and establishing thought leadership. Torres’ experience in launching SaaS and data-driven solutions demonstrates an understanding of these evolving dynamics. The ability to articulate complex technical value propositions in a clear and compelling manner is a key differentiator, and one that Torres appears well-equipped to deliver.
Beyond Marketing: Integration, Communication & Employee Engagement
Torres’ role isn’t limited to external marketing. Her responsibilities also include supporting the integration of new acquisitions – a common strategy for growth in the tech sector – and fostering a more engaging internal communication environment. This emphasis on internal communication reflects a growing recognition that employee advocacy and a strong company culture are vital for attracting and retaining talent, and ultimately, driving business success. A unified and informed workforce is better positioned to deliver exceptional customer experiences.
Videlio’s strategic move to invest in a robust marketing and communications function, led by a proven leader, positions the company for continued growth and success in a rapidly evolving market. The focus on digital innovation, coupled with a commitment to employee engagement, suggests a forward-thinking approach that will resonate with both customers and partners. Stay tuned to Archyde for further updates on Videlio’s progress and the latest trends in tech and industrial marketing.
