Matt Lang’s ‘Ain’t That Bad’ Promises a Country Music Hangover – New Album & Tour Announced
Montreal, QC – Country music fans, get ready for a wild ride! Quebec artist Matt Lang is dropping a brand new concept album, “Ain’t That Bad,” this fall, and it’s inspired by one of the most iconic comedies of the 21st century: The Hangover. This is breaking news for country music enthusiasts, and a clever move to capture attention in a crowded music landscape. The album, set for release on October 23rd, isn’t just a collection of songs; it’s designed to be experienced like a film, a testament to Lang’s ambition and creative vision.
From Vegas to the Studio: The Inspiration Behind ‘Ain’t That Bad’
Lang revealed the album’s concept in a press release Thursday morning, describing it as an “ambitious project with a cinematic feel.” The inspiration is clear: the chaotic aftermath of a legendary night, much like the one depicted in The Hangover (known as The Day After in Quebec). A short video released on Lang’s social media channels perfectly captures the vibe, showing the artist waking up in a hotel room surrounded by the remnants of a party – a playful nod to the film’s infamous opening scene.
“What happened?” Lang asks in the video, echoing a central question of the movie. His guitarist, Étienne Joly, quips, “I don’t remember everything anymore, but I’m sure it wasn’t that bad.” While Lang assures fans there won’t be a tiger or Mike Tyson making a cameo, he hints at plenty of unexpected twists and turns within the album’s narrative.
The Art of the Concept Album: A Rising Trend in Country Music
Concept albums, while not new, are experiencing a resurgence in popularity across genres, including country. Artists are increasingly looking for ways to create immersive experiences for their listeners, moving beyond individual songs to tell a cohesive story. This approach demands a higher level of songwriting and production, as each track must contribute to the overall narrative. Lang acknowledges the challenge, stating, “I can’t just get a tune and say it’s good, we put it on the album. It has to follow the story. We have no choice. That’s why it’s difficult.”
The first taste of “Ain’t That Bad” will arrive on January 16th with the release of the single, “She Stole My Truck.” This early release is a smart SEO strategy, generating buzz and allowing fans to sample the album’s sound before the full release. For artists aiming for Google News visibility, consistent content updates like single releases are crucial.
Tour Dates & Continued Momentum
Lang isn’t just releasing an album; he’s taking it on the road. A tour kicks off on October 23rd at the MTelus in Montreal, coinciding with the album’s release. This live component is essential for maximizing the album’s impact and connecting with fans directly. Before the “Ain’t That Bad” tour begins, Lang remains busy with nearly twenty concerts already scheduled, including performances in Germany and at the Canadian Formula 1 Grand Prix festivities. This relentless touring schedule demonstrates Lang’s commitment to his fanbase and builds anticipation for the new album.
Matt Lang’s “Ain’t That Bad” is shaping up to be one of the most talked-about country album releases of the fall. By blending a beloved comedy’s premise with his own musical style, Lang is creating a unique and engaging experience for his listeners. Stay tuned to archyde.com for further updates on the album and tour, and for the latest in music news and SEO insights.
