Breaking News: Diane by Jacques Lurton Revolutionizes French Wine Market
Jacques Lurton Introduces New Effervescent Brut
Jacques Lurton, co-owner of Château Bonnet in Grézillac, Gironde, has unveiled a groundbreaking addition to the French wine scene: Diane by Jacques Lurton. This innovative effervescent brut, developed from Cabernet Sauvignon, is poised to disrupt traditional wine markets.
Unique Characteristics and Production Process
The Diane by Jacques Lurton cuvée boasts a yellow dress, fine and persistent bubbles, and an aromatic palette that evolves from fruity notes to toasted. This rich, full-bodied wine is the result of meticulous craftsmanship, from selecting mature grapes to cold fermentation and aging on lees for at least 24 months.
From Concept to Market: A Journey of Innovation
Born in 2019, Diane by Jacques Lurton was created to diversify the range and penetrate niche markets. Lurton sought to develop a highly fruity, low-dosage sparkling wine inspired by the new world wines. He opted for Cabernet Sauvignon over Merlot for its lighter, more fruity profile. The wine is produced using traditional methods but marketed without IG specifications, allowing for originality.
Market Impact and Future Prospects
Since its inception, Diane by Jacques Lurton has seen significant market traction, with production increasing from 35,000 to 45,000 bottles per year. Priced at €14.50 per bottle, this premium wine has found a strong consumer base. Lurton’s investment in quality and innovation has paid off, making this an exciting development for wine enthusiasts and industry professionals alike.
Expert Insights and Tips for Wine Enthusiasts
For those interested in exploring new wine trends, Diane by Jacques Lurton offers a fascinating case study in innovation. Wine enthusiasts are encouraged to try this unique effervescent brut to appreciate the blend of traditional methods and modern techniques. Keep an eye on Jacques Lurton’s future releases for more exciting developments in the French wine market.
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