Virat Kohli and Anushka Sharma Join Pay10 to Boost Fintech Brand Presence

Virat Kohli and Anushka Sharma Named Global Ambassadors for Pay10 Fintech Platform

New Delhi – October 9, 2025 – Pay10, a burgeoning digital payments company, has announced a landmark partnership with Indian power couple Virat Kohli and Anushka Sharma, designating them as its Global Brand Ambassadors. This collaboration signals a significant investment in building brand trust and accelerating growth within India’s dynamic financial technology landscape.

A Strategic Alliance for a Growing Fintech Company

The appointment comes as Pay10 prepares to officially launch its Unified payments Interface (UPI)-enabled payments application, designed to provide a streamlined and user-friendly experience for both consumers and businesses. The company intends to leverage the widespread influence of Kohli and Sharma to promote its services and establish a strong market presence. according to statista, india’s digital payment market is projected to reach $1.5 trillion by 2026, presenting considerable opportunities for innovative players like Pay10.

Prabhpreet Singh Gill,Chairman of Pay10,stated that the choice of Kohli and Sharma reflects the company’s core values of innovation and trustworthiness. He emphasized their individual qualities, highlighting Kohli’s dedication and Sharma’s creativity, as aligning perfectly with the brand’s vision for the future of digital finance.

Statements from the Ambassadors

Virat Kohli expressed his enthusiasm for the partnership, emphasizing Pay10’s commitment to setting new standards in digital payments. He explained that he is proud to support a company that shares his drive for excellence and pushing boundaries. Anushka Sharma echoed this sentiment, noting the convenience and security of Pay10’s payment solutions and their potential to benefit both businesses and consumers.

Integrated Marketing Campaigns on the Horizon

The collaboration will encompass a series of integrated marketing initiatives, including brand films, extensive digital campaigns, and unique activations. These efforts will showcase Pay10’s diverse suite of financial products, including UPI payments, digital wallets, real-time cross-border money transfers, merchant solutions, and QR-code based payment systems. The campaigns are expected to reach a global audience exceeding 500 million, given the extensive reach of both ambassadors.

This partnership is not the frist time Kohli and Sharma have collaborated on brand endorsements. They have previously represented companies such as Blue Tribe, Nisarga, Livspace, Shyam Steel, toothsi, and Myntra, demonstrating their consistent appeal across diverse market sectors.

Ambassador	Key Characteristics	Pay10 campaign Focus
Virat Kohli	Discipline, Performance, Passion	innovation and Trust
Anushka Sharma	Creativity, Authenticity, Entrepreneurial Spirit	Security and Convenience

Did You Know? UPI transactions in India have experienced exponential growth, surpassing 14 billion monthly transfers as of early 2024, making India a global leader in digital payments.

The Growing Importance of Brand Ambassadors in fintech

The financial technology sector is increasingly competitive, and building consumer trust is paramount. Brand ambassadors play a crucial role in humanizing these companies and establishing a connection with potential customers. Selecting ambassadors who embody the brand’s values and resonate with the target audience is a key strategic decision. The trend of utilizing celebrity endorsements in fintech is expected to continue as companies strive to differentiate themselves in a crowded marketplace.

Pro Tip: When choosing a fintech platform, prioritize security features such as encryption, two-factor authentication, and fraud protection mechanisms. Always review the provider’s privacy policy to understand how your data will be handled.

Frequently Asked Questions about Pay10 and its Ambassadors

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What impact do celebrity endorsements typically have on brand awareness and adoption in the fintech industry?

Power Couple,Powerful Partnership: A Deep Dive

The fintech landscape is buzzing with the news of Virat Kohli and Anushka Sharma becoming brand ambassadors for Pay10,a rapidly growing payment solutions provider. This strategic alliance signifies a major step for Pay10 in enhancing it’s brand visibility and solidifying its position within the competitive digital payment market.The move leverages the couple’s immense popularity and trustworthiness to connect with a wider audience, notably focusing on the digitally savvy Indian consumer. This isn’t just a celebrity endorsement; it’s a calculated move to build trust and drive adoption of fintech solutions.

Why Virat & Anushka? Understanding the brand Synergy

Pay10’s decision to partner with Kohli and Sharma isn’t arbitrary. Both are known for their strong work ethic,commitment to excellence,and relatable public image.

* Virat Kohli: A global icon in cricket, Kohli commands a massive following, especially amongst the youth.His association lends credibility and aspirational value to the Pay10 brand. He represents ambition, performance, and a modern lifestyle – qualities that align with Pay10’s innovative approach to online payments.

* Anushka Sharma: A leading actress and producer, Sharma embodies sophistication, financial independence, and a progressive outlook. Her involvement broadens Pay10’s appeal to a diverse demographic, including women and families. She is a strong advocate for responsible financial habits, making her a natural fit for a financial technology company.

the combined reach of this power couple provides Pay10 with unparalleled access to potential customers across various demographics and geographic locations. This partnership is a prime example of celebrity branding in the fintech sector.

Pay10’s Services: A Quick Overview

Pay10 offers a comprehensive suite of payment gateway solutions designed for businesses of all sizes. Their services include:

1. Payment Processing: Secure and reliable processing of credit/debit card payments, net banking, UPI, and other digital wallets.
2. UPI Integration: Seamless integration with Unified Payments Interface (UPI) for instant and convenient transactions.
3. Payout Solutions: Efficient and automated disbursement of funds to vendors, employees, and customers.
4. Subscription Management: Tools for managing recurring payments and subscriptions.
5. Fraud Prevention: Robust security measures to protect against fraudulent activities.

These services cater to a wide range of industries, including e-commerce, retail, healthcare, and education.Pay10 positions itself as a user-friendly and cost-effective option to traditional payment systems.

The Impact on Pay10’s Brand Visibility & Market Share

the collaboration with Kohli and Sharma is expected to considerably boost Pay10’s brand awareness and market share. Here’s how:

* Increased Brand Recall: Frequent exposure through advertising campaigns, social media promotions, and public appearances will enhance brand recall among consumers.

* Enhanced Brand Trust: the association with trusted public figures will build confidence in Pay10’s services and reliability.

* Wider Customer Acquisition: the couple’s influence will drive traffic to Pay10’s website and app, leading to increased customer acquisition.

* Competitive Advantage: In a crowded market,this partnership differentiates Pay10 from its competitors and positions it as a forward-thinking and innovative company.

* Social Media Engagement: Expect a surge in social media engagement and conversations surrounding Pay10, fueled by the couple’s active online presence. This will generate valuable user-generated content and amplify the brand’s message.

Fintech Marketing Trends: Why Celebrity Endorsements Matter

The fintech industry is increasingly relying on strategic marketing initiatives to gain traction and build brand loyalty. Celebrity endorsements are a key component of this strategy, particularly in emerging markets like India.

* building Trust in a New Industry: Fintech is still a relatively new concept for many consumers. Celebrity endorsements help to overcome skepticism and build trust in these innovative services.

* Reaching a Wider Audience: Celebrities have a massive reach and can quickly introduce fintech products to a large and diverse audience.

* Creating a Buzz: Celebrity endorsements generate excitement and buzz around a brand, attracting media attention and driving social media engagement.

* Humanizing the Brand: Celebrities can humanize a brand and make it more relatable to consumers.

Other successful examples of celebrity endorsements in the fintech space include Amitabh Bachchan for PhonePe and Sachin Tendulkar for Paytm. These partnerships demonstrate the effectiveness of leveraging celebrity influence to drive adoption of digital finance solutions.

Looking Ahead: Pay10’s Growth Trajectory

With kohli and Sharma on board, Pay10 is poised for meaningful growth in the coming months. The company is expected to expand its service offerings,invest in new technologies,and strengthen its presence in key markets. The focus will likely be on enhancing user experience, improving security measures, and providing innovative solutions to meet the evolving needs of businesses and consumers. the partnership signals Pay10’s ambition to become a leading player in the indian fintech ecosystem.