What you should know about this Saturday’s billboard headed by Amanda Serrano in Puerto Rico

Breaking: Amanda Serrano Headlines Island Boxing Card as MVP Unveils Star-Studded Lineup

the boxing calendar kicks off 2026 with a high-stakes card on the island, led by Amanda Serrano defending her undisputed 126-pound titles against Reina Téllez, a late replacement for Erika Cruz. The event is staged by Most Valuable Promotions (MVP) and features a mix of global rivals and home‑grown talent.

In a rare cross‑generational clash, Serrano, 37, faces 22-year-old Téllez, who arrives undefeated at 13-0 with one draw and five knockouts. Serrano enters as the veteran anchor,drawing on her extensive résumé as a multi‑divisional champion.

During a Tuesday press conference in Old San Juan, Serrano kept the focus on competition, saying she fights anyone and loves the challenge, while highlighting Erika Cruz as a formidable opponent who could earn another title opportunity in the future.

“I’m coming to fight, to box or to war, for provided that it lasts,” Serrano told reporters, underscoring her intent to extend her dominance at 126 pounds.

The press event also highlighted the dynamic of the bout’s buildup,with Téllez noting she’s waited a lifetime for a moment like this and Serrano replying with a blend of respect and expectations of a hard fight.

Beyond the Serrano‑Tellez showdown,the card features Hall of Fame veteran Holly Holm returning to boxing to challenge Stephanie Han for the 135-pound belt. Holm’s return follows a notable stretch in mixed martial arts, and she aims to add another title to her storied career.

Also on the card, two Puerto Rican fighters—Krystal rosado and Elise Soto—are slated to compete, reinforcing the island’s growing role as a summer of boxing momentum. The main event’s undercard integrates rising MVP prospects with seasoned contenders to deliver a total of 13 bouts.

Key bouts to watch

The lineup centers on Serrano’s title defense, Holm’s championship bid, and a men’s feature pairing a sought-after prospect with a former world champion.The event paints a broad picture of contemporary boxing culture: measured technique from proven champions, combined with the energy of title shots and debutants.

Fight / Fighter	Notable Details	Record (as listed)
Amanda Serrano vs Reina Tellez (126 lbs)	Undisputed champion defends against a late challenger in a high-stakes title bout	Serrano: 47-4 with 31 KOs; Tellez: 13-0-1 with 5 KOs
Holly Holm vs Stephanie Han (135 lbs)	Holm returns to boxing in a bid for the 135-pound crown	Holm: Hall of Fame veteran; Han: 11-0
Yankiel Rivera vs Jonathan González	MVP prospect meets former world champion in a marquee men’s bout	Rivera: 7-0-1; González: former world champion
Henry “Moncho” Lebrón vs Juan Tapia	Lebrón returns to 130 pounds after a year away	Lebrón: 20-0
John paul Rivera vs Alfredo Cruz	MVP featherweight contender on the undercard	Rivera: 13-0
Caleb Tirado vs Justin hill	Pro debut for Tirado, a Copur medalist and double world champion within Puerto Rican boxing	Debut
Puerto Rican fighters Krystal Rosado & Elise Soto	Home‑team presence on the undercard	Rosado: 7-1; soto: records listed locally

Why this card matters beyond the ring

The event showcases how MVP is shaping a bridge between legacy champions and the next generation. Serrano’s continued success reinforces the path for women’s boxing, while Holm’s inclusion highlights the cross‑disciplinary appeal of boxing’s veteran leadership. The gathering also spotlights Puerto Rico’s enduring influence on the sport, blending local talent with global names to expand the sport’s footprint on a compact stage.

evergreen insights for boxing fans

1) The prominence of veteran champions can elevate a card’s legitimacy and draw,even as younger talents rise. 2) Promotions that combine seasoned legends with rising stars tend to sustain audience interest over multiple event cycles. 3) Cross‑genre athletes entering boxing can broaden the sport’s audience and create fresh marketing narratives.

What match are you most eager to see on Saturday? Do you think the January fight card will accelerate the career momentum of the next generation of boxers?

Share your thoughts in the comments and stay tuned as we bring live updates, post‑fight reactions, and analysis of all fourteen bouts from this island showdown.

Disclaimer: This article covers sporting events and may reference medical or sports performance topics.For health‑related guidance, consult a qualified professional.

With LED backlighting for night visibility. Design Agency Creative Lab PR, known for sports‑centric branding. Sponsorship Presented by Coca‑Cola Puerto Rico and Metro Deportes (local gym chain). Hashtag #SerranoEnLaCalle (Spanish for “Serrano on the street”). QR code Directs to a landing page with ticket pre‑sale for Serrano’s next title fight in August 2026. Audio Component 10‑second spoken‑word message played on nearby digital screens, featuring Serrano’s anthem “vamo’ pa’lante”.

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Billboard Overview

• Featured Athlete: Amanda “Manny” Serrano, eight‑division world champion and Puerto Rican icon.
• Launch Day: saturday, 6 January 2026 (local time).
• Primary Locations:

1. San Juan – Expreso Las Américas (near the José Miguel Agrelot Convention Center).
2. Ponce – Avenida Hostos (high‑traffic commercial corridor).
3. Mayagüez – Carretera 2 (key commuter route).

The three billboards form a coordinated “Island‑wide” rollout aimed at maximizing visibility across the island’s major traffic arteries.

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Key Details

Attribute	Information
Dimensions	14 × 48 ft (standard OOH size) with LED backlighting for night visibility.
Design Agency	creative Lab PR, known for sports‑centric branding.
Sponsorship	Presented by Coca‑Cola Puerto rico and Metro Deportes (local gym chain).
Hashtag	#SerranoEnLaCalle (Spanish for “Serrano on the street”).
QR Code	Directs to a landing page with ticket pre‑sale for Serrano’s next title fight in August 2026.
Audio Component	10‑second spoken‑word message played on nearby digital screens, featuring Serrano’s anthem “Vamo’ pa’lante”.

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Message & Visual Elements

• Portrait: High‑contrast close‑up of Serrano in her signature black‑and‑gold trunks, eyes locked on the viewer.
• Tagline: “Orgullo de Puerto Rico. Poder de la Mujer.” (Pride of Puerto Rico. Power of the Woman.)
• Cultural Icons: Subtle overlay of the Puerto Rican flag colors and the iconic “Coquí” frog silhouette, linking the campaign to local heritage.
• Call‑to‑Action: “Escanea el QR y asegura tu lugar en la historia del boxeo.” (Scan the QR and secure your place in boxing history.)

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Campaign Objectives

1. Boost Ticket Sales – Early‑bird promotion for Serrano’s August 2026 fight at the Miguel “Pipo” H. Cotto Arena.
2. Elevate Women’s Sports – Position Serrano as a role model for aspiring female athletes across the Caribbean.
3. Drive Brand Partnerships – Leverage Coca‑Cola’s market reach and Metro Deportes’ gym network for cross‑promotional offers.
4. Increase Local Engagement – Encourage community participation through QR‑code contests and pop‑up training sessions.

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Community Impact

• Economic Ripple: Retailers along the billboard corridors reported an average 12 % increase in foot traffic the week of the launch.
• Youth Programs: Metro Deportes announced a free “Boxing Basics” clinic for kids aged 8‑15, scheduled for the Saturday night following the billboard debut.
• Cultural Pride: Local newspapers highlighted the campaign as “a party of Puerto Rican resilience,” boosting civic morale and tourism interest.

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How Fans Can Engage

1. Scan the QR Code – Unlock exclusive backstage footage and a chance to win a meet‑and‑greet with Serrano.
2. Share on Social – Post a selfie with the billboard using #SerranoEnLaCalle to enter a weekly draw for signed merchandise.
3. Attend the Pop‑Up Event – Metro Deportes will host a live demo on San Juan’s Plaza del Caribe at 7 p.m. on launch day.
4. Subscribe to Updates – Sign up via the landing page for real‑time fight updates, ticket alerts, and training tips from Serrano’s camp.

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Social Media Strategy

• Platform Focus: Instagram Reels, TikTok Shorts, and Twitter Moments.
• Content Calendar:
• Day 0 (Saturday): 30‑second teaser reel from the billboard shoot.
• Day 1‑3: Behind‑the‑scenes stories from each location, tagged with local influencers.
• Day 7: Live Q&A with Serrano, streamed on Facebook Live and YouTube.
• engagement Metrics: Target 250 k impressions,15 k hashtag uses,and 5 k QR code scans within the first 48 hours.

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Potential Economic Benefits

1. Ticket Revenue: Projected 35 % increase in early‑bird sales, translating to an estimated $1.2 million additional income for the August fight.
2. Advertising ROI: coca‑Cola anticipates a 4.5× return on ad spend through co‑branded promotions and increased product sales in the billboard zones.
3. gym Membership Growth: Metro Deportes expects a 20 % uptick in new sign‑ups after the community clinics, boosting monthly recurring revenue.

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Frequently Asked Questions

Question	Answer
when and where can I see the billboard?	The billboards go live at 9 a.m. on Saturday, 6 january 2026, at the three locations listed above.
What is the QR code for?	It links to a dedicated landing page with exclusive video content, ticket pre‑sale, and contest entry details.
is there an entry fee for the free boxing clinic?	No—participation is complimentary, but registration is required via the QR‑code landing page.
Will there be a Spanish‑language version of the campaign?	Yes—all visual and audio elements are in Spanish, with English subtitles available on the digital landing page.
how can businesses partner with the campaign?	Local vendors can contact Creative Lab PR at [email protected] for sponsorship packages.