WhatsApp publishes huge advertisements in Indian print newspapers to explain its new usage policies and the Net labels it as being “scared”

On social networks they were surprised by WhatsApp’s decision to use print media. The strategy has been interpreted as a sign of concern about the loss of trust of its users.

The concern among those who have WhatsApp after announce that will share the data with Facebook, whether the user wants it or not, has led the popular messaging platform to take unexpected measures to convince the public that its new policies do not put anyone’s privacy at risk.

As reported by the Indian television channel NDTV, WhatsApp published this week a full page notice in the printed edition of several important newspapers in the country. Under the heading ‘WhatsApp respects and protects your privacy’, the company lists the news of its terms and highlights what is still preserved.

“We want to make it clear that the policy update does not affect privacy in any way of your messages with friends or family. Instead, this update includes changes related to the messaging of a company in WhatsApp, which is optional, and provides greater transparency on how we collect and use data, “the text states.

“Respect for your privacy is encoded in our DNA”, highlighted from the application.

This clarification is very similar to the one released by WhatsApp this Tuesday on its social networks, in another attempt to manage the controversy around its new terms. In its publication, the company emphasizes that neither the application nor its parent company, Facebook, can read messages or listen to calls between users and that they also won’t share contact lists or group data for advertising purposes.

“WhatsApp is scared”

Internet users on social networks were surprised by WhatsApp’s decision to speak out through printed media. The strategy has been interpreted as sign of concern of the platform for not losing the trust of its users. “WhatsApp is scared”, they opined and Twitter.

Another user of that social network he wonders: “Why would a ‘free’ service spend so much money to retain users?”. Likewise, another person finds it ironic that a digital company that wants to build trust in social networks goes to the press: “When you want to say ‘trust me’ and you don’t use social networks, like WhatsApp … [y para eso] you use print media. “

What data about us the most popular messaging services collect

The courier giant has enjoyed unmatched reach in India for years. The country is one of its largest markets worldwide, with around 400 million users, according The Times of India. In addition, the Asian country is the second largest telecommunications market in the world and the largest consumer of data, he points out. Hindustan Times.

Last week, millions of WhatsApp users began to receive a notice for the acceptance of the new terms and conditions before February 8 if they wanted to continue using the application. The updated policy has not been welcomed by all its users and could mean the potential exodus of many of them to other similar platforms.

Under this wave of controversy and concern, the popularity of services like Signal and Telegram, which emphasize privacy and security, have skyrocketed lately. In this regard, Pavel Dúrov, co-founder of Telegram, assured that “it is not surprising that the flight of users” from WhatsApp to its platform has accelerated, has become in the second most downloaded application in the US in the middle of this controversy about freedom and censorship on the Internet.

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