WhatsApp Faces Down European Data Protection Experts Over Planned Ads | Breaking News
WhatsApp: The popular messaging app, owned by Facebook parent Meta, is set to introduce advertisements in its app, sparking criticism from European data protection experts who deem the move illegal. According to WhatsApp, over 1.5 billion people use its status updates and channels daily, making it a lucrative platform for advertising. Meta plans to roll out the ads globally in the coming months.
Meta’s Bold Move into Advertising
Meta, the social media giant, announced on Monday its intention to introduce ads on WhatsApp by leveraging personal data from Facebook and Instagram. This initiative is expected to significantly augment Meta’s revenue stream. The ads will appear in the “News” tab, where users receive status updates and subscribed channels.
Criticism from NOYB
European data protection organization NOYB (None of Your Business), founded by renowned lawyer Max Schrems, has condemned the move. According to Schrems, “The originally independent app… is finally merged with the other Meta services. Meta thus solidifies its social networking monopoly. Actually, EU law should prevent this.”
Max Schrems further added, “Meta does exactly the opposite of what EU law prescribes. The data of several platforms are connected and users are tracked without a real choice for advertising. Without voluntary consent, the linking of the data and personalized advertising is clearly illegal.”
Impact on European Users
WhatsApp is particularly dominant in Europe, which is Meta’s largest market by purchasing power. Max Schrems argues that WhatsApp’s decision to introduce ads is a further challenge to EU laws meant to protect user data. He expressed concern that Meta is disregarding regulatory safeguards, akin to the approach during the Trump administration.
Schrems suggests switching to the privacy-focused Signal app as an alternative, highlighting that its non-profit model ensures user data privacy. “We expect Meta’s shift to advertising on WhatsApp to lead to the next big Exodus,” says Schrems.
WhatsApp’s Assurance on Data Protection
WhatsApp managers have assured users that personal communications like messages and calls will remain end-to-end encrypted and thus protected from Meta. For targeted advertising, the app will only use limited information, such as user’s country, language, and channels followed, promising not to share phone numbers with advertisers.
historical Context and Future Implications
With the advent of platforms like WhatsApp, the balance between user privacy and data monetization has been a persistent issue. As early as 2016, WhatsApp transitioned from a fee-based model to a free platform. This move was intended to broaden its user base, setting the stage for future data-driven business models. The current development shows a next step in data monetization efforts by parent company Meta.
With Europe being a critical market, the tension between regional data protection laws and global business strategies remains fierce. Users will have to navigate this landscape carefully, potentially leading to more options in privacy-focused apps or services emerging to cater to growing concerns.
How to Stay Informed and Protected
Amidst the evolving landscape of data privacy, staying informed is crucial. Follow Archyde.com for the latest updates on technological and political shifts impacting your digital life. For now, consider exploring alternatives like the Signal app to maintain your privacy.
