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Which private health insurers offer the best customer service

by James Carter Senior News Editor

Inter Health Insurance AG Crowned Germany’s Private Health Insurance Customer Service Leader in 2025

Berlin, Germany – July 11, 2025 – In a significant shakeup of the German private health insurance (PKV) landscape, Inter Health Insurance AG has reclaimed the title of “Service Champion No. 1” in the annual “Service Champions 2025” study by Servicevalue GmbH and Die Welt newspaper. This breaking news reveals a shift in customer satisfaction, highlighting the growing importance of exceptional service in a competitive market. The study, based on over two million customer reviews of 5,517 companies across 426 sectors, uses a proprietary “Service Experience Score” (SES) to gauge performance. This is crucial information for anyone considering a switch in health insurance providers, or simply wanting to understand which companies prioritize their customers.

The 2025 Service Champions: Key Findings

Inter Health Insurance AG achieved an impressive SES of 66.1 percent, mirroring their previous success in 2023. This result also secured them the 248th overall position, earning the prestigious “Service Champions Gold” seal – awarded to the top 700 companies. But the story doesn’t end there. The rankings reveal a dynamic field where consistent excellence is paramount.

Süddeutsche Krankenversicherung aG (SDK) secured a “Gold” award as well, landing at 843rd place with an SES of 63.2 percent. Axa Health Insurance AG followed closely behind with 62.9 percent and the 944th position, also receiving a “Gold” designation. Interestingly, last year’s winner, Arag Health Insurance AG, experienced a drop to 1,094th place, still earning a “Silver” award, but signaling a need to refocus on customer experience. Seven other companies achieved a “bronze” award, completing the top tier of service providers.

Beyond the Rankings: Why Customer Service Matters in Health Insurance

The “Service Champions” study isn’t just about bragging rights; it underscores a fundamental truth: in health insurance, service isn’t a luxury, it’s a necessity. Navigating the complexities of healthcare can be stressful enough. A responsive, empathetic, and efficient customer service team can make all the difference when dealing with claims, coverage questions, or simply understanding your policy.

The SES methodology, while proprietary, likely considers factors like speed of response, clarity of communication, problem resolution rates, and overall customer satisfaction. These are all areas where insurers can differentiate themselves. In fact, a recent study by the German Association of Health Insurers (DKV) showed a direct correlation between high customer satisfaction and policy retention rates. This means that investing in customer service isn’t just good for customers; it’s good for business.

The Rise of the Empowered Healthcare Consumer

The increasing emphasis on customer service in health insurance reflects a broader trend: the rise of the empowered healthcare consumer. Patients are no longer passive recipients of care; they are actively involved in making informed decisions about their health and their insurance. Online reviews, comparison websites, and social media have given consumers more power than ever before.

This shift demands that insurers prioritize transparency, accessibility, and personalized service. Those who fail to adapt risk losing customers to competitors who understand the importance of building strong relationships. The “Service Champions” study serves as a valuable resource for consumers looking to make informed choices, and a benchmark for insurers striving to excel in a rapidly evolving market.

For a complete overview of the rankings across all industries, and a detailed look at the insurance sector, visit the Servicevalue GmbH website. Understanding these rankings is a vital step towards securing the best possible health insurance experience.


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