Why deodorant is a sexist invention – fashion & cosmetics

Some memories tickle your nose. Christmas smells like star splashes. The family vacation following sunscreen. And the gym class? After rubber mats, sweaty polyester – and deodorant. The girls’ locker room only exists in memory filled with a thick cloud of Axe, Bebe, and Dove. At one point, the spray even set off the fire alarm. doesn’t matter. The main thing is not to smell like sweat. A fear that had to be invented 110 years earlier.

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Alexandra Hartman Editor-in-Chief

Editor-in-Chief Prize-winning journalist with over 20 years of international news experience. Alexandra leads the editorial team, ensuring every story meets the highest standards of accuracy and journalistic integrity.

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