Holiday Season Unfolds At san Marino Outlet With Free Family Attractions, Ice Rink And Befana Festivities
Table of Contents
- 1. Holiday Season Unfolds At san Marino Outlet With Free Family Attractions, Ice Rink And Befana Festivities
- 2. Holiday attractions at a glance
- 3. Winter Magic at San Marino outlet: A Comprehensive Guide
- 4. 1. What Winter Magic Offers at San Marino Outlet
- 5. 2. Free Family Fun Activities
- 6. 3. Ice Rink Experience
- 7. 4.Befana Celebration – Italy’s Unique Holiday Tradition
- 8. 5. Shopping Deals: Up to 50 % Off
- 9. 6. Practical Tips for a Seamless Visit
- 10. 7. Benefits of Attending Winter Magic
- 11. 8. Real‑World Example: Visitor Feedback
- 12. 9. Frequently Asked Questions
Breaking news: San Marino Outlet is extending its festive program, turning shopping into a family-friendly event that runs daily through Epiphany. Visitors can enjoy complimentary attractions as the center blends retail, entertainment and tourism for the holidays.
As the calendar flips too the new year, shoppers will also benefit from the winter sales kick-off. Beginning Friday, January 2, stores in the center will offer discounts of up to 50% on outlet prices, making holiday shopping more affordable and enjoyable for all.
Holiday attractions at a glance
Beyond discounts,the venue hosts a lineup of activities tailored for kids and adults alike. A 200-square-meter ice rink fills the festive space with music and lights, available through January 11.The adjacent Bumper rink promises playful, safe “frozen clashes” for family-friendly fun.An immersive experience called Santa’s Elevator invites guests of all ages to embark on a dreamlike journey amid seasonal magic.
The centerpiece of the holiday program arrives on Tuesday, January 6, when Befana takes over the center. From 3:00 to 7:00 p.m., the venue will come alive with face painting, DJ sets and baby dances. Children can also receive a complimentary Befana stocking by submitting a form on the official outlet website.
Officials describe the initiative as a seamless fusion of shopping, entertainment and tourism, reinforcing San Marino Outlet as a must-visit destination for families during the holiday period.
| Attraction | Dates/Hours | Notes |
|---|---|---|
| Ice Rink | Open through January 11 | 200 square meters, with music and lights |
| Bumper Rink | Holiday period | Safe, action-filled sessions |
| Santa’s elevator | holiday season | Interactive journey for all ages |
| winter Sales | Starting January 2 | Up to 50% off on outlet prices |
| Befana Event | January 6, 3:00–7:00 p.m. | Face painting,DJ sets,baby dances; free Befana stocking |
As families plan their winter outings,the organizers emphasize a mix of affordable shopping and immersive experiences. The Befana celebration adds a traditional touch that resonates with local customs, while the ice and bumper rinks keep the holiday energy high for children and parents alike.
Looking ahead,the outlet positions itself as a year-end destination that pairs practical shopping with memorable moments,underscoring the importance of community-focused retail centers during the holiday season.
What are your plans for a family visit to the San Marino Outlet this season? Which activity will you try first—ice skating, Santa’s Elevator, or Befana festivities?
share your thoughts: will the winter sales influence your holiday shopping strategy this year?
Winter Magic at San Marino outlet: A Comprehensive Guide
Winter Magic at San Marino Outlet: Free Family Fun, Ice Rink, Befana Celebration & Up to 50% Off Sales
1. What Winter Magic Offers at San Marino Outlet
San Marino Outlet’s Winter Magic season transforms the shopping center into a festive playground. From early December through early January, visitors enjoy a blend of free family activities, a permanent ice rink, a Befana celebration rooted in Italian tradition, and discounts of up to 50 % on top‑brand fashion, accessories, and home goods.
2. Free Family Fun Activities
| Activity | Description | Best Time to Visit |
|---|---|---|
| Kids’ Creative Corner | Face painting, balloon sculpting, and a DIY ornament‑making station. | Weekdays, 10 am–12 pm (shorter queues) |
| Live Music & Carols | Local choirs perform holiday classics and customary Italian songs. | Evening sessions, 6 pm–8 pm |
| Storytelling Hub | Professional storytellers read winter tales in both Italian and english. | Daily, 2 pm–4 pm |
| Interactive Photo Booth | Seasonal backdrops with props; instant digital copies available for sharing. | All day, no reservation required |
Tip: Bring a small snack and water bottle; the outlet’s free water stations keep kids hydrated while they explore.
3. Ice Rink Experience
- location: Centre‑court promenade, open‑air with heated perimeter railing.
- Operating Hours: 10 am–10 pm (December 1 – January 7).
- Equipment Rental: Skates, helmets, and gloves available on‑site for €4.50 per pair (discounted to €3.00 for children under 12).
- Safety Features: Daily ice resurfacing,non‑slip flooring around the rink,and on‑site first‑aid staff.
- Pro Tips:
- Arrive early (before 11 am) for the best skate size availability.
- Wear thick, non‑slip socks to improve comfort and reduce foot fatigue.
- Book a private lesson (30 min, €12) for beginners—great for toddlers learning to balance.
4.Befana Celebration – Italy’s Unique Holiday Tradition
When: January 5 – 6 (the night of La Befana).
highlights:
- Befana Parade: Costumed “Befana” figures ride festive floats, handing out sweets to children.
- Traditional Workshops: Learn to make panettone crumbs, cannoli, and handmade candy sticks.
- Story Corner: Narrations of the Befana legend, emphasizing themes of generosity and family.
- Special offers: Select Italian‑style apparel and accessories receive an additional 10 % off when you present a Befana‑themed receipt (valid until 11:59 pm on January 6).
Insider note: The Befana celebration at San Marino Outlet is the only one in the region that pairs cultural events with free entry and no‑purchase required for participation.
5. Shopping Deals: Up to 50 % Off
| Category | Representative Brands | Discount Range |
|---|---|---|
| Fashion | Hugo Boss, Michael Kors, Armani | 30 %–50 % |
| Footwear | Adidas, Puma, Geox | 35 %–45 % |
| Home & Lifestyle | Le Creuset, IKEA Mini, Zara Home | 25 %–50 % |
| Kids & Babies | Petit Bateau, chicco, Lego | 30 %–50 % |
| Beauty & Wellness | Sephora, L’Occitane, The Body Shop | 20 %–40 % |
– Flash Sale Hours: 12 pm–2 pm and 6 pm–8 pm daily; extra “door‑buster” tags appear on selected items.
- Loyalty Perks: Register for the San Marino Outlet Card (free) to receive an additional 5 % instant discount on purchases over €100.
- Tax‑Free Shopping: International visitors can claim VAT refunds at the dedicated service desk (open 9 am–7 pm).
6. Practical Tips for a Seamless Visit
- parking & Accessibility
- Free parking available on Levels B and C; enter via Via Borgo Tevere.
- Disabled parking spots located nearest to the main entrance; ramps comply with EU accessibility standards.
- Transportation
- Bus: Line 11 (San Marino city centre ↔ Outlet) runs every 15 minutes.
- Train: San Marino central Station is a 10‑minute shuttle ride (shuttle free for ticket holders).
- Weather Planning
- Average January temperature: 2 °C–7 °C; expect occasional rain.
- Recommended attire: insulated jacket, waterproof boots, gloves, and a beanie.
- Time Management
- Peak crowd periods: 12 pm–2 pm and 5 pm–7 pm.
- For a relaxed experience, plan visits during early mornings (9 am–10 am) or late evenings (after 8 pm).
- Digital Resources
- Download the San Marino Outlet app for real‑time map navigation,queue alerts for the ice rink,and push notifications for flash sales.
7. Benefits of Attending Winter Magic
- family Bonding: Free activities provide safe, engaging options for children of all ages.
- Cost Savings: Up to 50 % off combined with loyalty discounts reduces holiday‑gift expenses.
- Cultural Immersion: The Befana celebration offers a genuine Italian holiday experience without leaving the shopping centre.
- Health & Wellness: Ice skating delivers a fun cardio workout for all skill levels,encouraging active holiday habits.
8. Real‑World Example: Visitor Feedback
“We arrived on december 20 with our two kids and spent an entire day at Winter Magic. The kids loved the free face‑painting, and we all tried the ice rink—our 9‑year‑old finally nailed a spin after a swift lesson.The outlet’s sales saved us €120 on winter coats, and the Befana parade on January 5 was a charming surprise. Highly recommend visiting during the early evening to avoid the crowds.”
— Luca B., Instagram post (December 2025)
9. Frequently Asked Questions
Q: Is the ice rink open on public holidays?
A: Yes. the rink operates 10 am–10 pm on all holidays, including Christmas Day and New Year’s Day, with extended lighting for evening sessions.
Q: Can I bring my own skates?
A: Absolutely.Personal skates are welcomed; however, size‑specific rentals are advisable for children who may not have their own pair.
Q: Are pets allowed?
A: Pets are not permitted inside the main retail zones but are welcome in the outdoor parking area and the adjacent green park.
Q: How do I claim the VAT refund?
A: Present a valid passport and purchase receipts at the VAT refund Desk (Level 1, near the main entrance) before departing the outlet. The process takes approximately 15 minutes.
Q: Is the Befana celebration suitable for toddlers?
A: Yes. All Befana‑related activities are family‑friendly, with stroller‑accessible pathways and a dedicated “Mini‑Befana” zone for children under 3.
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