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Winterthurer Obergass Books Wins Best Bookstore in Switzerland 2025—and the Impact Is Already Being Felt
In breaking news that’s sure to delight book lovers and small business enthusiasts alike, Winterthurer Obergass Books has been named the “Bookstore of the Year” for 2025. The prestigious honor, awarded by the Swiss Book Trade and Publishing Association, was officially bestowed during a ceremony in Bern on Monday evening.
Unexpected Victory Delights Book Enthusiasts
Locals and industry insiders alike are thrilling over the victory, with Muriel Progin, an employee at Obergass Books, expressing a mix of disbelief and elation. “We can’t quite believe it yet,” she said. The win was even more significant because it came after an intense month-long voting period where over 5000 people chose their favorites online—a true testament to the shop’s popularity and the community’s support.
Ten Years in the Making
A decade ago, Obergass Books was nominated for the same award but fell short of first place. This year, however, they took home the top prize. The award ceremony was a moment of pure joy for the team, which can be seen in the spontaneous celebration captured on their Instagram channel.
A Farewelling of praises for a True Bookstore
The Swiss Book Trade and Publishing Association lauded Obergass Books for its dedication to quality and the craft of bookselling. “With its carefully curated offer, Obergass celebrates books, so to speak, the pure teaching of a bookstore,” the association said. Daniela Binder, who has managed the store for over 25 years, has built a atmosphere that puts books front and center, combined with beautiful architectural design and engaging events.
Celebrating the Win with the Community
In celebration of the win, Obergass Books has announced an aperitif on Saturday, July 5, 2025, from 1 p.m. to 5 p.m., inviting the community to join in the festivities. “It feels great to receive such backing and interest,” Progin said. “We hope this award will bring us more visibility beyond Winterthur.”
Lessons in Success
Last year’s winner, the bookstore for the Zytglogge in Bern, experienced a significant upswing following their win. This year, the same could be anticipated for Obergass Books. Independent bookstores like Obergass have a unique charm and meticulous curation that often outshines larger chains like Orell Füssli or Books Lüthy. They’ve truly mastered the art of connecting with their audience through a tangible experience.
Looking Ahead
As Winterthurer Obergass Books emerges as a beacon of excellence in the world of bookstores, we await how other independent shops around Switzerland will be inspired by this feat. The award underscores the enduring importance of independent booksellers in fostering a love for reading and community engagement. This win brings a fresh optimism for the future of independent bookstores globally.
For more updates and to join the celebrations, stay tuned to our newsletters and keep checking our ongoing coverage on bookstore successes.
