Beyond the Ring: How Braun Strowman’s “Everything On The Menu” Signals a Shift in Unscripted TV
Forget the scripted drama – audiences are devouring authenticity, and the numbers prove it. USA Network’s culinary travel series “Everything On The Menu” with Braun Strowman wasn’t just a hit in 2025; it was the #1 entertainment show on cable in its time slot, reaching an impressive 18-49 demo. This isn’t simply about a former WWE star finding success in the kitchen; it’s a bellwether for a growing demand for unscripted content that prioritizes genuine connection and relatable experiences, and a signal of how networks are adapting to meet it.
The Rise of the ‘Relatable Celebrity’
Braun Strowman, known to fans as the “Monster Among Men,” initially seems an unlikely candidate for a heartwarming food and travel show. Yet, the series’ success hinges on this very contrast. The show cleverly leverages his established persona, then subverts expectations by showcasing a softer, more approachable side. This taps into a broader trend: the rise of the ‘relatable celebrity.’ Audiences are increasingly drawn to public figures who demonstrate vulnerability and authenticity, moving beyond carefully curated images.
This isn’t limited to wrestling personalities. Actors, musicians, and athletes are finding success in unscripted formats by leaning into their passions and showcasing their genuine selves. The key is finding a niche that feels organic to their brand and allows for genuine interaction with everyday people. As The Hollywood Reporter notes, unscripted is now driving much of the innovation in television, and authenticity is the currency.
From Foodie Culture to Experiential Travel
“Everything On The Menu” doesn’t just capitalize on celebrity appeal; it expertly blends two powerful cultural forces: foodie culture and experiential travel. The show isn’t about fancy restaurants or Michelin stars; it’s about the stories behind the food and the people who make it. Each episode dives into the signature dishes that define a city, offering viewers a taste of local flavor and a glimpse into the lives of the chefs and owners who pour their hearts into their craft.
This aligns with a growing consumer desire for authentic travel experiences. Post-pandemic, travelers are less interested in ticking off landmarks and more focused on immersing themselves in local culture and connecting with communities. Culinary tourism, in particular, is booming, as food serves as a powerful gateway to understanding a place and its people. Expect to see more unscripted shows that prioritize this type of immersive, experiential travel, moving beyond superficial sightseeing to explore the heart and soul of a destination.
The VERSANT Entertainment Factor
The success of “Everything On The Menu” is also indicative of USA Network’s strategic shift under VERSANT Entertainment. VERSANT’s focus on unscripted programming is clearly paying off, and the network is positioning itself as a destination for feel-good, engaging content. This is a smart move in a fragmented media landscape where viewers have endless options. By focusing on relatable personalities and authentic stories, VERSANT is building a loyal audience and differentiating itself from competitors.
What’s Next for Culinary Travel Shows?
Season two of “Everything On The Menu” promises more of the same – heartwarming stories, delicious food, and Braun Strowman’s infectious enthusiasm. But the broader trend suggests even more innovation in the culinary travel space. We can anticipate:
- Increased Focus on Sustainability: Viewers are increasingly conscious of the environmental and social impact of their food choices. Shows that highlight sustainable farming practices, local sourcing, and responsible tourism will resonate with this audience.
- Hyper-Local Exploration: Moving beyond major cities to explore hidden culinary gems in smaller towns and rural areas.
- Interactive Elements: Integrating social media and allowing viewers to participate in the culinary journey, perhaps by suggesting dishes or restaurants for the host to visit.
- Deeper Dives into Food History: Exploring the cultural and historical context of dishes, revealing the stories behind the ingredients and cooking techniques.
The success of “Everything On The Menu” isn’t just a win for USA Network and Braun Strowman; it’s a testament to the power of authenticity and the enduring appeal of a good story. As unscripted television continues to evolve, expect to see more shows that prioritize genuine connection, relatable personalities, and immersive experiences. What cities do you hope to see Braun Strowman visit in Season 2? Share your thoughts in the comments below!
