Madrid residents and visitors now have the opportunity to see Xiaomi’s high-performance electric vehicle, the SU7 Ultra, firsthand. The vehicle is currently on display in the Spanish capital, offering a rare glimpse at a model not yet officially available for purchase in Spain. This move signals Xiaomi’s growing interest in the European automotive market and provides potential customers with a tangible experience of their electric vehicle technology.
The Xiaomi SU7 Ultra represents a significant step for the tech giant into the competitive electric vehicle sector. While Xiaomi has already launched electric vehicles in its home market of China, including the SU7 and the YU7 SUV, bringing the Ultra variant to Madrid demonstrates a strategic effort to gauge European interest and build brand recognition. The SU7 Ultra recently gained attention for setting a lap record at the Nürburgring, showcasing its impressive performance capabilities.
The vehicle is being showcased at Xiaomi’s store located in the Caleido shopping center, specifically at Paseo de la Castellana 259E. Visitors can view the SU7 Ultra from 10:00 to 20:00 daily until March 31, 2026, according to Mundo Xiaomi. The display allows the public to closely examine the car’s exterior, even touching the bodywork to appreciate the details, though access to the interior is currently restricted.
Virtual Driving Experience Also Available
Alongside the physical display, Xiaomi has also been offering a virtual driving experience of the SU7 Ultra in Madrid since February 23, 2026. This immersive experience utilizes professional simulators, allowing visitors to “take the wheel” of a digital version of the car and assess its dynamics, and handling. The virtual test drive was created in collaboration with Polyphony Digital, the developers of the Gran Turismo 7 racing game, ensuring a realistic and authentic driving simulation, as reported by Russpain.com. The virtual experience was initially scheduled to run until March 20, 2026, but has been extended alongside the physical vehicle display.
The SU7 Ultra boasts impressive specifications, including a combined output of 1,500 horsepower and 1,770 Nm of torque from its three electric motors. This allows for acceleration from zero to 100 kilometers per hour in under two seconds, a performance level previously considered unattainable for production vehicles. The Nürburgring lap record further underscores the vehicle’s capabilities.
Xiaomi’s Expansion into the EV Market
Xiaomi’s entry into the electric vehicle market is part of a broader trend of technology companies expanding into the automotive sector. The company launched its first electric vehicle, the Xiaomi YU7, in China during the summer of 2025, and now offers three electric vehicles in its domestic market. While a timeline for official sales in Spain remains unconfirmed, the Madrid display and virtual driving experience represent a significant step towards potentially bringing Xiaomi’s electric vehicles to European consumers. Tuexperto.com notes that currently, the car is not available for purchase in Spain, but the experience allows potential customers to engage with the technology.
The exhibition in Madrid is designed to be accessible, requiring no prior registration or reservation. Visitors to the Caleido shopping center can simply walk into the Xiaomi store and view the vehicle. This open-door approach aims to maximize public engagement and generate excitement around Xiaomi’s electric vehicle offerings.
As Xiaomi continues to refine its electric vehicle technology and explore international markets, events like the Madrid display will be crucial in shaping public perception and building a customer base. The company’s commitment to innovation, demonstrated by the SU7 Ultra’s performance and the immersive virtual driving experience, positions it as a potential disruptor in the rapidly evolving electric vehicle landscape.
What comes next for Xiaomi in Europe remains to be seen, but the Madrid exhibition clearly indicates a strong intention to establish a presence in the region’s growing electric vehicle market. The success of this initial exposure will likely influence future plans for sales and distribution.
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