Yahoo! Japan Updates Privacy Policy for EEA and UK Customers

Yahoo! Japan Ceases Operations in EEA and UK

Effective April 6, 2022, Yahoo! Japan services are no longer available to users in the European economic Area (EEA) and the United Kingdom.

This decision stems from Yahoo! Japan’s assessment that maintaining a continuous service habitat in these regions presents important difficulties.

Access to Yahoo! Japan services from within Japan remains unaffected by this change.

While many services are discontinued in the specified regions, some Yahoo! Japan Mail functions will continue, albeit with restrictions. Details are available in Japanese via a provided link.

This move highlights the complex regulatory and operational landscapes businesses navigate when providing global digital services. Companies often face decisions about market viability based on factors like data privacy laws, user base size, and the cost of compliance, as suggested by Yahoo! Japan’s situation with the EEA and UK markets.

For reference, the member states of the EEA can be found through a linked resource.

What specific rights do users in the EEA and UK now have regarding their personal data under the updated Yahoo! Japan privacy policy?

Understanding the Recent Changes to Your Data Protection

Yahoo! Japan, a leading internet portal in Japan, has recently updated its privacy policy to better align with the regulations of the European Economic Area (EEA) and the United Kingdom (UK). These changes, impacting users in these regions, focus on openness, data control, and compliance with frameworks like the General Data Protection Regulation (GDPR) and the UK GDPR. This article breaks down the key updates and what they mean for you, the user. We’ll cover data collection practices, your rights, and how to manage your privacy settings within the Yahoo! Japan ecosystem.

Key Updates to the Yahoo! Japan Privacy Policy

The revised privacy policy addresses several critical areas. While specific details are subject to change,here’s a complete overview of the core modifications:

Enhanced Transparency: Yahoo! Japan is providing more detailed data about the types of personal data collected,how it’s used,and with whom it’s shared. This includes clarifying data processing purposes and legal bases for processing.

Expanded User Rights: Users now have clearer pathways to exercise their rights under GDPR and UK GDPR, including the right to access, rectify, erase, restrict processing, and data portability.

Data Minimization: Yahoo! Japan is committed to collecting only the data necessary for specified, legitimate purposes.This means reducing the amount of personal information retained.

Increased Security Measures: The updated policy outlines enhanced security measures to protect personal data from unauthorized access, use, or disclosure.

Third-Party Data Sharing: Greater clarity is provided regarding data sharing with third-party service providers, including details about their roles and responsibilities in protecting your data. Notably,the Disney privacy policy mentions Yahoo! Japan K.K. as an entity involved in data processing. https://privacy.thewaltdisneycompany.com/en/current-privacy-policy/personal-data-of-our-guests-in-japan/

What Data Does Yahoo! Japan Collect?

Yahoo! Japan collects a variety of data types, broadly categorized as follows:

Identity Data: Name, email address, username, password, date of birth.

Contact Data: Billing address, delivery address, phone number.

Technical Data: IP address, browser type, device identifiers (cookies, device IDs), operating system.

Usage Data: How you interact with Yahoo! Japan services (search queries, pages visited, features used).

Location Data: If you consent to location services, Yahoo! Japan may collect your location data.

Transaction data: Details of purchases or transactions made through Yahoo! Japan services.

Profile Data: Information you provide when creating or updating your yahoo! Japan account.

Your rights Under GDPR and UK GDPR

As a user in the EEA or UK, you have several key rights regarding your personal data:

1. Right to Access: You can request a copy of the personal data Yahoo! Japan holds about you.
2. Right to Rectification: You can request that inaccurate or incomplete data be corrected.
3. Right to Erasure (Right to be Forgotten): You can request that your personal data be deleted under certain circumstances.
4. Right to Restriction of Processing: You can request that the processing of your data be restricted in certain situations.
5. Right to Data Portability: You can request to receive your data in a portable format.
6. Right to Object: You can object to the processing of your data based on legitimate interests or direct marketing.
7. Right to Withdraw Consent: If you’ve given consent for data processing, you can withdraw it at any time.

How to Exercise Your Rights

To exercise your rights, you typically need to contact Yahoo! Japan’s data protection officer (DPO) or privacy team. Details on how to do this are usually found within the privacy policy itself, frequently enough under a section titled “Your Rights” or “Contact Us.” Be prepared to provide sufficient information to verify your identity.

Managing Your Privacy Settings on Yahoo! Japan

Yahoo! Japan provides several tools to help you manage your privacy:

Account Settings: Review and update your profile information, communication preferences, and security settings.

Cookie Preferences: Manage your cookie settings to control the types of cookies that are used to track your activity.

Ad Preferences: customize your ad preferences to limit the personalized advertising you see.

Privacy Dashboard: Some Yahoo! Japan services may offer a privacy dashboard that provides a centralized view of your privacy settings.

The Impact of the Disney Connection

The mention of Yahoo! Japan K.K. within The Walt Disney Company’s supplemental privacy policy for Japan highlights the interconnectedness of data processing in today’s digital landscape. This means that data collected by Yahoo! Japan might potentially be shared with Disney for certain purposes, such as providing personalized experiences or targeted advertising. Understanding these data flows is crucial for