Yahoo! Japan Updates Privacy Policy for EEA and UK Customers

Yahoo! Japan Pulls Services from EEA and UK

As of Wednesday,April 6,2022,users in the European Economic Area and the United Kingdom will no longer be able to access Yahoo! Japan’s services. The company cited difficulties in maintaining a continuous service surroundings in these regions as the reason for the withdrawal.

This decision means a important shift for users who previously relied on Yahoo! Japan’s offerings. While many services will be discontinued, Yahoo! Japan has specified that certain functionalities will remain available.

Specifically, some features of Yahoo! Japan Mail will continue to be accessible. Further details regarding these specific mail functions are available through a link provided, though this facts is presented in Japanese.

For those accessing Yahoo! Japan from within Japan, the services will remain fully available. This distinction highlights the company’s focus on its domestic market.

Yahoo! Japan has extended an apology for any inconvenience this change may cause and expressed gratitude for users’ understanding.

The European economic Area includes several member states, a list of which can be accessed via a provided link for more detailed information.

What are your thoughts on this sudden withdrawal of services? Share your experiences or concerns in the comments below.

What specific rights do users in the EEA and UK have regarding their personal data under the updated Yahoo! Japan privacy policy?

Understanding the recent Changes to Yahoo! Japan’s Privacy Practices

On July 11, 2025, Yahoo! Japan announced updates to its privacy policy specifically impacting users within the european Economic Area (EEA) and the United Kingdom. These changes are designed to ensure full compliance with evolving data protection regulations,most notably the General Data Protection regulation (GDPR) and the UK GDPR. This article breaks down the key updates and what they mean for Yahoo! Japan users in these regions. We’ll cover everything from data collection practices to your rights as a user.

Key Updates to the Yahoo! Japan Privacy Policy

The revised privacy policy focuses on clarity and user control. Here’s a detailed look at the core changes:

enhanced Data Transparency: Yahoo! Japan is providing a more detailed explanation of the types of personal data collected, how it’s used, and with whom it’s shared.This includes clarifying data processing activities for services like Yahoo! JAPAN Search, Yahoo! Mail, and Yahoo! Shopping.

Strengthened User Rights: The updated policy explicitly outlines your rights under GDPR and UK GDPR, including the right to access, rectify, erase, restrict processing, and data portability.

Clarified Legal basis for Processing: Yahoo! Japan now clearly states the legal basis for each data processing activity. This could be consent, contract performance, legitimate interests, or legal obligation.

Updated Cookie Policy: The cookie policy has been revised to provide more granular data about the cookies used, their purpose, and how users can manage their cookie preferences.

Cross-Border Data Transfers: The policy details how Yahoo! Japan ensures adequate protection for personal data transferred outside the EEA and UK, utilizing Standard Contractual clauses (SCCs) where necessary.

What Data does Yahoo! Japan Collect?

Yahoo! Japan collects a variety of data, depending on the services you use. Common data types include:

account Information: Name, email address, date of birth, gender, and password.

Usage Data: Information about how you interact with Yahoo! Japan services, including search queries, browsing history, and content viewed.

Device Information: IP address, device type, operating system, and browser type.

Location Data: With your consent, Yahoo! Japan may collect location data to provide location-based services.

Financial Information: If you make purchases through Yahoo! Shopping, Yahoo! Japan collects payment information.

Your Rights Under GDPR and UK GDPR

Understanding your rights is crucial. Here’s a breakdown of what you can do:

1. Right to Access: You can request a copy of the personal data Yahoo! Japan holds about you.
2. Right to Rectification: You can request that inaccurate or incomplete data be corrected.
3. Right to Erasure (Right to be Forgotten): You can request that your personal data be deleted under certain circumstances.
4. Right to Restriction of Processing: You can request that Yahoo! Japan limit how it uses your data.
5. Right to Data portability: You can request that your data be transferred to another service provider.
6. Right to Object: You can object to the processing of your data based on legitimate interests or direct marketing.

How to Exercise Your Rights

To exercise your rights, you can visit the Yahoo! Japan Help Center (https://my.help.yahoo.com/kb/account/privacy-policy-sln6177.html). The site provides detailed instructions and contact information for submitting data requests. You may be asked to verify your identity before your request can be processed.

Impact on Yahoo! JAPAN Services

These privacy policy updates affect all Yahoo! JAPAN services used by customers in the EEA and UK. This includes:

Yahoo! JAPAN Search: Data collected from search queries will be handled with increased transparency.

Yahoo! Mail: Email content will continue to be protected, but yahoo! Japan is clarifying how metadata is used.

Yahoo! Shopping: Financial information will be handled securely and in compliance with PCI DSS standards.

Yahoo! news & Finance: Personalized content recommendations will be based on transparent data processing practices.

Benefits of the Updated Privacy Policy

The changes offer several benefits to Yahoo! Japan users:

increased Control: Greater control over your personal data and how it’s used.

Enhanced Transparency: A clearer understanding of Yahoo! Japan’s data practices.

Improved Data Security: Strengthened security measures to protect your data.

Compliance with Regulations: Assurance that Yahoo! japan is adhering to the highest data protection standards.

Practical tips for Protecting Your Privacy on Yahoo! JAPAN

Here are some steps you can take to further protect your privacy:

Review Your Privacy Settings: Regularly review and adjust your privacy settings on all Yahoo! JAPAN services.

Use Strong Passwords: Create strong, unique passwords for your Yahoo! JAPAN account.

Enable Two-Factor Authentication: Add an extra layer of security to your account.

**Be Mindful of Phishing Scams