Yesssy Bernal’s Experience with Viral Filters on X and Telegram: Content Writing Over Virtual Assistance

Here’s a breakdown of the HTML snippet you provided, focusing on the buttons and their likely functionalities:

Overall structure

The code appears too be a section of a webpage, most likely related to displaying or interacting with a document (possibly a PDF, article, or similar content). It contains a series of buttons representing actions that a user can take on the document. The ButtonCore-module classes suggest a custom component library is being used.

Button Breakdown

Let’s look at each button individually:

1. Save Button:

HTML: Save
Functionality: This button likely saves the document (or a link to it) to a user’s account or a “saved items” list. The text “Save” is clear.Tooltip text: “inregrer Video Yesssy Bernal of Viral filter on the X Twit… Pour Plus Tard” is most likely a translation issue.
Icons: Has two SVG icons. The first looks like a bookmark (or save icon), and the second appears to be a “download” icon.

1. share Button:

HTML:
Functionality: this button allows the user to share the document via a variety of methods (e.g., social media, email, link copy). The aria-haspopup="dialog" attribute suggests it opens a sharing dialog.
Icons: empty.

1. Upvote Button:

HTML: 0%
Functionality: allows the user to indicate that they find the document useful. It shows a percentage (0% currently) indicating the proportion of users who have upvoted the document. The tooltip text “0% found this document useful, Undefined” confirms this.
Icons: Has two SVG icons. The first icon appears to be a “thumbs up” icon, and the second is an alternate icon.

1. Downvote Button:

HTML:
Functionality: Allows the user to indicate that they find the document not useful.
Icons: Empty.

1. Print Button:

HTML:
Functionality: Opens the browser’s print dialog, allowing the user to print the document.
Icons: Empty.

1. Embed Button:

HTML:
Functionality: Provides code (likely an tag) that the user can copy and paste into another webpage to embed the document.
Icons: Empty.

1. Report Button:

HTML:
functionality: Allows the user to report the document for inappropriate content, copyright infringement, or other violations.
Icons: Empty.

Key Observations

Styling: The ButtonCore-module classes and style attributes indicate a custom styling framework is in use.
Accessibility: The aria- attributes (e.g., aria-haspopup, aria-expanded) are significant for accessibility, providing data to screen readers.
SVG Icons: The buttons use SVG icons for visual representation.
Data Attributes: The data-e2e attributes are likely used for end-to-end testing.
Sticky Metadata: The class stickymetadatacolumn suggests that this section of buttons is “sticky” – meaning it remains visible even as the user scrolls down the page.
Localization Issue: The tooltip on the save button contains text in multiple languages, suggesting a potential localization issue.this HTML snippet represents a set of common document interaction buttons found on many web platforms. The specific functionality and styling are likely determined by the overall website and its custom components.

How did Yesssy BernalS clients influence her career pivot from virtual assistance to content strategy?

the Rise of Visual storytelling & Filter Marketing

Yesssy Bernal, a content creator specializing in engaging visual narratives, has become a notable case study in leveraging viral filters on platforms like X (formerly twitter) and Telegram. Her journey highlights a strategic shift: prioritizing compelling content creation – specifically, crafting narratives around filter trends – over conventional virtual assistance tasks. This isn’t simply about applying a filter; it’s about understanding how filters can amplify a brand’s message and drive organic reach. The core of her success lies in recognizing filters as dynamic content prompts, not just aesthetic enhancements.

X (Twitter) Filter Strategies: Short-Form Impact

Bernal’s initial experiments on X focused on identifying trending filters and quickly adapting them to her niche – lifestyle and digital marketing tips.key strategies included:

Rapid Response: Monitoring trending hashtags related to filters (e.g., #XFilters, #TwitterFilters) and jumping on opportunities within hours of a filter’s emergence. Speed is crucial on X.

Concise Messaging: X’s character limit demands brevity. Bernal’s filter-based content consistently paired visually engaging filters with short, impactful text. Think “fast tips” or “daily motivation” overlaid on a trending visual.

Strategic Hashtagging: Beyond filter-specific tags,she incorporated relevant industry keywords like #contentmarketing,#socialmediamarketing,#digitalstrategy,and #smallbusiness to broaden reach.

Engagement Focus: Responding to comments and actively participating in conversations sparked by her filter-driven posts. This fostered a community and increased visibility.

Telegram’s Unique filter Landscape: Building Community

Telegram presents a different challenge and chance. While lacking X’s real-time trending filter discovery, Telegram’s channel-based structure allows for more sustained engagement with filter-based content. Bernal’s approach centered on:

Exclusive Filter content: Creating custom filters (using tools like Spark AR Studio or Lens Studio) and offering them exclusively to her Telegram channel subscribers. this incentivized channel growth.

Interactive Filter Challenges: Launching weekly challenges encouraging subscribers to use a specific filter and share their creations. This generated user-generated content (UGC) and boosted channel activity.

Longer-Form Explanations: Telegram’s less restrictive format allowed Bernal to accompany filter-based visuals with more detailed explanations of the underlying marketing principles.Such as, a post using a “mood” filter might be accompanied by a discussion of emotional marketing.

Polls & Q&A Sessions: Utilizing Telegram’s polling features to gauge audience preferences regarding filters and hosting Q&A sessions to address questions about filter marketing strategies.

Content Writing Skills: The Differentiator

Bernal’s background in content writing proved invaluable. It wasn’t enough to simply use filters; she needed to understand why certain filters resonated with audiences and how to craft narratives that amplified their impact. This involved:

Audience Persona Progress: deeply understanding her target audience’s interests,pain points,and preferred content formats.

Storytelling Principles: Applying classic storytelling techniques (conflict, resolution, emotional connection) to filter-based content.

Copywriting Expertise: Writing compelling captions and accompanying text that complemented the visual elements.

A/B Testing: Experimenting with different filter combinations, captions, and hashtags to optimize performance.

From Virtual Assistance to Content Strategy: A Career Pivot

Initially, Bernal offered virtual assistance services, including social media management. However, she quickly realized that her clients were more interested in the results she achieved through creative content – specifically, the viral reach generated by her filter-focused campaigns – than in administrative tasks. This led to a intentional pivot:

Service Package Restructuring: Shifting her service offerings from general virtual assistance to specialized content creation and filter marketing strategy.

Portfolio Development: Showcasing her accomplished filter campaigns as case studies to attract new clients.

Pricing adjustment: Increasing her rates to reflect the value of her specialized skills and the tangible results she delivered.

Focus on ROI: Emphasizing the return on investment (ROI) of her services, demonstrating how filter marketing could drive leads, sales, and brand awareness.

Tools & Resources for filter Marketing

Spark AR Studio (Meta): For creating custom filters for Instagram and Facebook.

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