Sport has inked a two-year deal to cover Extreme H,the world's frist hydrogen-powered off-road racing series,bolstering the sport's global reach.">
Ziggo Sport Lands Broadcast Deal for Groundbreaking Extreme H Racing
Table of Contents
- 1. Ziggo Sport Lands Broadcast Deal for Groundbreaking Extreme H Racing
- 2. Expanding Coverage and global reach
- 3. A New Era of Motorsport
- 4. Recent Expansion in Media Rights
- 5. From Extreme E to Extreme H: A Shift to Hydrogen
- 6. the Rise of Sustainable Motorsport
- 7. Frequently Asked questions about Extreme H
- 8. How is Ziggo’s partnership with Extreme H Broadcasters a strategic shift from conventional telco strategies?
- 9. Ziggo joins Extreme H Broadcasters: Emphasizing Content Creation Over Virtual Assistance
- 10. The Shift in Strategy: From Support to Storytelling
- 11. Understanding Extreme H Broadcasters & Their Impact
- 12. Why Content Creation Over Virtual Assistance?
- 13. The Role of 5G and Fiber Infrastructure
- 14. Specific Content Areas Ziggo is Expected to Focus On
- 15. Impact on Ziggo’s Virtual Assistance Strategy
- 16. Real-World Examples: Telcos Leading the Content Charge
Published: October 1, 2025, 12:00 AM GMT
Amsterdam, Netherlands – A notable broadcast agreement has been reached between Ziggo Sport, a leading Dutch sports network, and Extreme H, the innovative off-road racing series powered by hydrogen fuel. the two-year partnership will bring extensive coverage of the series to audiences across the Netherlands, starting wiht the inaugural Extreme H World Cup in early October.
Expanding Coverage and global reach
The agreement builds on Ziggo sport’s previous involvement with Extreme E, the precursor to Extreme H, having shown the ‘Final Lap’ farewell event on October 4 and 5. This expanded commitment demonstrates Ziggo’s investment in cutting-edge motorsports and enduring racing technologies.Coverage will encompass both English and Dutch commentary,accessible through Ziggo Sport’s linear channels and the digital platform,Ziggo Sport TotaalGO,providing fans with live races,race highlights,and exclusive behind-the-scenes content.
A New Era of Motorsport
Ali Russell, Managing Director of Extreme H, emphasized the significance of the partnership, stating that Dutch motorsport fans are among the most dedicated globally and this deal ensures they can follow the entire journey of the world’s first hydrogen racing series on both traditional and digital platforms. He further noted that the agreement marks another crucial step in broadening the global footprint of Extreme H.
The inaugural Extreme H World Cup,sponsored by the Saudi Arabian Public Investment Fund (PIF),is set to make history as the first international motorsport event to utilize hydrogen-powered vehicles. The competition will be held in Qiddiya City, Saudi Arabia. Marcel Beerthuizen, Director of Ziggo Sport, said this partnership provides access to a new form of world-class racing that seamlessly blends entertainment, innovation, and sustainability. He expressed excitement about showcasing the series on Ziggo Sport’s channels over the next two years.
Recent Expansion in Media Rights
This proclamation follows an earlier expansion of Extreme H’s media rights in the Americas,with US broadcaster Fox Sports extending its coverage to include Mexico and Central America. The moves signal a clear strategy to build a broad international audience for the series.
From Extreme E to Extreme H: A Shift to Hydrogen
Extreme H emerged from Extreme E, which launched in 2021, but ultimately paused its 2024 season following events in Jeddah, Saudi Arabia, and Scotland. This decision allowed the institution to fully concentrate on the transition to hydrogen power. While initially slated to become an official FIA World Championship in 2026, the launch of the Extreme H World Cup accelerates the adoption of hydrogen technology in motorsport.
The format of the new event features off-road racing, specifically designed to highlight the potential of hydrogen as a clean energy source. Furthermore, Extreme H is committed to promoting gender equality within motorsport, mandating that all teams field an equal number of male and female drivers.
| Feature | Extreme E | Extreme H |
|---|---|---|
| Power Source | Electric | Hydrogen |
| Series Focus | Electric SUVs in remote locations | Hydrogen-powered vehicles showcasing clean energy |
| Current Status | paused for hydrogen transition | Inaugural World Cup in October 2025 |
Did You Know? Hydrogen fuel cells produce only water as a byproduct, making hydrogen racing a potentially zero-emission motorsport.
Pro Tip: Stay updated on Extreme H’s website https://www.extremeh.com/ for race schedules, team data, and the latest news.
What are your thoughts on the future of hydrogen in motorsports? Do you believe this technology can truly revolutionize the racing industry?
the Rise of Sustainable Motorsport
The growing emphasis on sustainability is reshaping the motorsport landscape. Formula E, with its electric-powered single-seater cars, has already demonstrated the viability of alternative energy sources. Extreme H represents the next frontier, pushing the boundaries of hydrogen technology and its application in demanding racing environments. According to a report by McKinsey & Company, hydrogen could account for up to 24% of the world’s energy needs by 2050, highlighting its potential for a more sustainable future. this has sparked numerous initiatives across various sectors, including motorsport, to explore and adopt hydrogen technologies.
Frequently Asked questions about Extreme H
- What is Extreme H? Extreme H is a new off-road racing series featuring vehicles powered by hydrogen fuel cells.
- Where will the first Extreme H World Cup take place? The inaugural event will be held in Qiddiya City, saudi Arabia.
- What makes Extreme H different from Extreme E? Extreme H utilizes hydrogen power, while Extreme E previously used electric vehicles.
- Is extreme H committed to sustainability? Yes, Extreme H prioritizes sustainability by using hydrogen, a clean energy source, and promoting gender equality in motorsport.
- Where can I watch Extreme H races? In the Netherlands,races will be broadcast on Ziggo Sport and its digital platform,Ziggo Sport TotaalGO.
- What is the role of the Saudi Arabian Public Investment Fund (PIF) in Extreme H? The PIF is the presenting partner of the Extreme H World Cup.
- Will Extreme H become a world championship? The FIA had plans for a world championship in 2026, but has rather launched the Extreme H World Cup in 2025.
How is Ziggo’s partnership with Extreme H Broadcasters a strategic shift from conventional telco strategies?
Ziggo joins Extreme H Broadcasters: Emphasizing Content Creation Over Virtual Assistance
The Shift in Strategy: From Support to Storytelling
Ziggo, the leading Dutch provider of cable television, internet, and telephony services, has announced its partnership with Extreme H Broadcasters, marking a important strategic shift. this isn’t just another distribution deal; it’s a clear indication of Ziggo’s evolving focus – prioritizing original content creation and high-quality broadcasting over expanding traditional virtual assistance offerings. This move aligns with a broader industry trend where telcos are recognizing the limitations of competing solely on price and service, and are instead investing in exclusive content to retain and attract subscribers. The focus is now on becoming entertainment hubs, not just connectivity providers.
Understanding Extreme H Broadcasters & Their Impact
Extreme H Broadcasters specializes in delivering premium live sports and entertainment content. They’ve built a reputation for innovative broadcasting techniques and securing rights to high-demand events.Key areas of expertise include:
* Live Sports Streaming: Offering high-definition, low-latency streaming of major sporting events.
* esports Broadcasting: A rapidly growing segment, catering to a younger demographic.
* Interactive Broadcasts: Integrating features like real-time polls, quizzes, and social media feeds into broadcasts.
* Content Distribution Networks (CDNs): Ensuring reliable and scalable content delivery.
This partnership allows Ziggo to leverage extreme H’s capabilities to enhance its existing offerings and create entirely new entertainment packages. The move directly addresses the increasing demand for premium, exclusive content – a demand that virtual assistants simply can’t fulfill.
Why Content Creation Over Virtual Assistance?
For years, telecommunications companies have heavily invested in improving customer service through AI-powered chatbots and virtual agents. While these technologies have their place, they’ve proven insufficient to differentiate providers in a saturated market. Here’s a breakdown of why Ziggo is making this strategic pivot:
* Subscriber Retention: Exclusive content is a powerful tool for reducing churn. Viewers are more likely to stay subscribed to a service that offers content they can’t find anywhere else.
* New Revenue Streams: Premium content packages can be sold at a higher price point, increasing average revenue per user (ARPU). Subscription video on demand (SVOD) is a prime example.
* Brand Differentiation: Investing in original programming and high-quality broadcasts elevates Ziggo’s brand image, positioning it as a leader in the entertainment space.
* Competitive Advantage: Competing solely on price and service is a race to the bottom. content provides a sustainable competitive advantage.
* Shifting Consumer Behavior: Consumers are increasingly “cutting the cord” and opting for streaming services. Ziggo needs to adapt to this changing landscape.
The Role of 5G and Fiber Infrastructure
Ziggo’s existing robust fiber optic network and ongoing rollout of 5G technology are crucial enablers of this new strategy.Delivering high-quality,live streaming content requires significant bandwidth and low latency.
* 5G’s Impact: 5G provides the mobile bandwidth necessary for on-the-go viewing and interactive experiences.
* Fiber Optic Reliability: Fiber ensures a stable and reliable connection for in-home streaming.
* Edge Computing: Leveraging edge computing infrastructure, in conjunction with 5G and fiber, will further reduce latency and improve the viewing experience.
Specific Content Areas Ziggo is Expected to Focus On
While details are still emerging, industry analysts predict Ziggo will prioritize the following content areas:
- Eredivisie Football: Securing exclusive rights to broadcast Dutch top-flight football matches.
- Motorsports: Expanding coverage of Formula 1, MotoGP, and othre racing series.
- Local Content: Investing in Dutch-language films,series,and documentaries. This caters to a specific cultural audience and differentiates Ziggo from international streaming giants.
- Esports tournaments: Capitalizing on the growing popularity of competitive gaming.
- Documentary Series: High-quality, investigative documentaries are attracting a growing audience.
Impact on Ziggo’s Virtual Assistance Strategy
This doesn’t mean Ziggo is abandoning virtual assistance altogether. However, its role will be redefined. instead of being a primary focus, chatbots and AI assistants will be integrated into the content experience. Such as:
* Interactive Broadcast Support: using chatbots to answer questions about live events.
* Personalized Content Recommendations: AI-powered recommendations based on viewing history.
* Account Management: Handling basic account inquiries and troubleshooting.
The emphasis is on using AI to enhance the content experience, not to replace human interaction entirely. Digital customer experience (DCX) will be improved through content-focused AI.
Real-World Examples: Telcos Leading the Content Charge
Ziggo isn’t alone in this shift. Several other telecommunications companies are successfully leveraging content to drive growth:
* verizon (Fios): Invested heavily in original programming and sports content.
